Muna Alalya
Biographic Data
| ID | 6890050 |
|---|---|
| NAME | Muna Alalya |
| GIVEN NAMES | Muna |
| FAMILY NAME | Alalya |
| SIGNATURE | ALALYA M |
| AFFILIATIONS | University of Jordan |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
The silent order: Gestural emblems and symbolic meaning-making in Jordanian street coffee shops
This study investigates non-verbal hand gestures used in street drive-thru coffee shops ( gahwet taka:si ) in Amman, Jordan, focusing on their role as stand-alone emblems for quick transactions. Integrating Symbolic Interactionism with theories of conventionalization and embodiment, the paper examines how meaning is negotiated between customers and employees through joint action. The methodology consisted of qualitative identification of the gest…
Politeness strategies used for requesting tips in Jordanian coffee houses
This study investigates the use of messages written on tip boxes in Jordanian coffee houses, focusing on the contrasts and similarities between English and colloquial Jordanian Arabic messages and their impact on Jordanian society. The analysis is grounded in ethnographically observed data collected from eight purposefully selected coffee houses located near the Seventh Circle, Um Uthaina, Mecca Street, and the Eighth Circle, with photographs of …
Culture-specific discourse in marketing: A study of socio-cultural traditions in Jordanian shops and streets
This study investigates the various marketing strategies employed in the malls and streets of Amman, Jordan. Specifically, it aims to identify the different methods salespeople use to attract customers’ attention to their products indirectly, and sometimes through non-verbal means. The study illustrates how the theoretical concepts of speech acts, as discussed by Searle and Grice, are utilized in the marketing strategies observed in Jordanian mal…
Culture-specific discourse in marketing: A study of socio-cultural traditions in Jordanian shops and streets
This study investigates the various marketing strategies employed in the malls and streets of Amman, Jordan. Specifically, it aims to identify the different methods salespeople use to attract customers’ attention to their products indirectly, and sometimes through non-verbal means. The study illustrates how the theoretical concepts of speech acts, as discussed by Searle and Grice, are utilized in the marketing strategies observed in Jordanian mal…
Culture-specific discourse in marketing: A study of socio-cultural traditions in Jordanian shops and streets
This study investigates the various marketing strategies employed in the malls and streets of Amman, Jordan. Specifically, it aims to identify the different methods salespeople use to attract customers’ attention to their products indirectly, and sometimes through non-verbal means. The study illustrates how the theoretical concepts of speech acts, as discussed by Searle and Grice, are utilized in the marketing strategies observed in Jordanian mal…
Politeness strategies used for requesting tips in Jordanian coffee houses
This study investigates the use of messages written on tip boxes in Jordanian coffee houses, focusing on the contrasts and similarities between English and colloquial Jordanian Arabic messages and their impact on Jordanian society. The analysis is grounded in ethnographically observed data collected from eight purposefully selected coffee houses located near the Seventh Circle, Um Uthaina, Mecca Street, and the Eighth Circle, with photographs of …
The silent order: Gestural emblems and symbolic meaning-making in Jordanian street coffee shops
This study investigates non-verbal hand gestures used in street drive-thru coffee shops ( gahwet taka:si ) in Amman, Jordan, focusing on their role as stand-alone emblems for quick transactions. Integrating Symbolic Interactionism with theories of conventionalization and embodiment, the paper examines how meaning is negotiated between customers and employees through joint action. The methodology consisted of qualitative identification of the gest…
Language, Discourse, Communication Strategies (2 works) · Advertising (1 works) · Appeal (1 works) · Arabic (1 works) · Bazaar (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Context (archaeology (1 works) · Cultural values (1 works) · Customer Service Quality and Loyalty (1 works)