Toluwani Deborah Odedeyi
Biographic Data
| ID | 6890073 |
|---|---|
| NAME | Toluwani Deborah Odedeyi |
| GIVEN NAMES | Toluwani Deborah |
| FAMILY NAME | Odedeyi |
| SIGNATURE | ODEDEYI T D |
| AFFILIATIONS | University of Ibadan |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
A multimodal analysis of Piggyvest’s animated advertisement videos
This study examines the persuasive strategies in selected animated advertisement videos by Piggyvest, the first and one of the fastest-growing online savings platforms in Nigeria, whose modus operandi is quite different from those of the conventional banking system. Drawing insights from Kress and van Leeuwen’s (2006. Reading images: The grammar of visual design , 2nd edn. New York: Routledge) Multimodal Discourse Analytic framework, 12 samples o…
No prominent works on this page.
A multimodal analysis of Piggyvest’s animated advertisement videos
This study examines the persuasive strategies in selected animated advertisement videos by Piggyvest, the first and one of the fastest-growing online savings platforms in Nigeria, whose modus operandi is quite different from those of the conventional banking system. Drawing insights from Kress and van Leeuwen’s (2006. Reading images: The grammar of visual design , 2nd edn. New York: Routledge) Multimodal Discourse Analytic framework, 12 samples o…
Advertising (1 work) · Appeal (1 work) · Art (1 work) · Business (1 work) · Depiction (1 work) · Digital Communication and Language (1 work) · Discourse Analysis in Language Studies (1 work) · Foregrounding (1 work) · Literacy, Media, and Education (1 work) · Literature (1 work)