Hayley Gilman
Biographic Data
| ID | 6893727 |
|---|---|
| NAME | Hayley Gilman |
| GIVEN NAMES | Hayley |
| FAMILY NAME | Gilman |
| SIGNATURE | GILMAN H |
| AFFILIATIONS | Keele University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 0 |
Investigating the celebrity effect
Celebrities are used within advertisements in an attempt to impact positively on consumers’ attitudes towards brands, purchase intentions, and ad believability. However, the findings from previous research on the effects of celebrity liking on brand evaluations have been mixed. In the study presented here explicit and implicit responses to brands were more positive after pairing with well-liked celebrities (p < .01) and more positive than for bra…
No prominent works on this page.
Investigating the celebrity effect
Celebrities are used within advertisements in an attempt to impact positively on consumers’ attitudes towards brands, purchase intentions, and ad believability. However, the findings from previous research on the effects of celebrity liking on brand evaluations have been mixed. In the study presented here explicit and implicit responses to brands were more positive after pairing with well-liked celebrities (p < .01) and more positive than for bra…
Advertising (1 work) · Association (psychology (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Implicit attitude (1 work) · Law (1 work) · Law (1 work) · Mathematics (1 work) · Media Influence and Health (1 work) · Permission (1 work)