Zuping Zhu
Biographic Data
| ID | 6894545 |
|---|---|
| NAME | Zuping Zhu |
| GIVEN NAMES | Zuping |
| FAMILY NAME | Zhu |
| SIGNATURE | ZHU Z |
| AFFILIATIONS | Fuzhou University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Intention to recommend products in virtual communities
Users' product recommendations in virtual communities (VCs) play an important role in social commerce, that is, e-commerce activities and transactions made via the social media environment. We proposed a moderated mediation model based on social exchange theory, to explore the role of effects of belonging to VCs, guanxi capital, and trust propensity on users' intention to recommend products in VCs. We tested the model with 317 members of WeChat g…
The Political Situation, Trends and Geopolitical Implications of Sub-Saharan and North African Countries
Political instability appears to be one of the most important obstacles to economic development and has become endemic in several African countries. Lack of political stability in sub-Saharan Africa (SSA) and the North African countries, the existence of a number of socio-political, economic, religious and cultural factors that are likely to provoke the economy of the continent had been a headline for long. This paper organized chronologically, b…
No prominent works on this page.
The Political Situation, Trends and Geopolitical Implications of Sub-Saharan and North African Countries
Political instability appears to be one of the most important obstacles to economic development and has become endemic in several African countries. Lack of political stability in sub-Saharan Africa (SSA) and the North African countries, the existence of a number of socio-political, economic, religious and cultural factors that are likely to provoke the economy of the continent had been a headline for long. This paper organized chronologically, b…
Intention to recommend products in virtual communities
Users' product recommendations in virtual communities (VCs) play an important role in social commerce, that is, e-commerce activities and transactions made via the social media environment. We proposed a moderated mediation model based on social exchange theory, to explore the role of effects of belonging to VCs, guanxi capital, and trust propensity on users' intention to recommend products in VCs. We tested the model with 317 members of WeChat g…
Political science (2 works) · Business (1 work) · China (1 work) · Development economics (1 work) · Digital Marketing and Social Media (1 work) · Economic growth (1 work) · Economics (1 work) · Geopolitics (1 work) · Guanxi (1 work) · International Development and Aid (1 work)