Brandon Mastromartino
Biographic Data
| ID | 6895414 |
|---|---|
| NAME | Brandon Mastromartino |
| GIVEN NAMES | Brandon |
| FAMILY NAME | Mastromartino |
| SIGNATURE | MASTROMARTINO B |
| AFFILIATIONS | Southern Methodist University |
| ORCID | 0000-0002-5781-9290 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 2 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Digital Marketing in Sports: Global Perspectives
Dimensions of Sense of Membership in a Sport Fan Community: Factors, Outcomes, and Social Capital Implications
Through developing the Sport Fan Sense of Community (SFSC) scale, this study examined the factors that would constitute a sense of membership in a sport fan community, the impact of these factors on behavioral and psychological outcomes of membership, and their influence on the creation and maintenance of social capital through membership in the sport fan community. Sport fans ( N = 525) were surveyed and data were analyzed through a two-step con…
The Global Football Industry: Marketing Perspectives
"In recent years, football's status as 'the world's sport' has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further …
Global Sport Management: Contemporary Issues and Inquiries
Dimensions of Sense of Membership in a Sport Fan Community: Factors, Outcomes, and Social Capital Implications
Through developing the Sport Fan Sense of Community (SFSC) scale, this study examined the factors that would constitute a sense of membership in a sport fan community, the impact of these factors on behavioral and psychological outcomes of membership, and their influence on the creation and maintenance of social capital through membership in the sport fan community. Sport fans ( N = 525) were surveyed and data were analyzed through a two-step con…
Global Sport Management: Contemporary Issues and Inquiries
The Global Football Industry: Marketing Perspectives
"In recent years, football's status as 'the world's sport' has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further …
Dimensions of Sense of Membership in a Sport Fan Community: Factors, Outcomes, and Social Capital Implications
Through developing the Sport Fan Sense of Community (SFSC) scale, this study examined the factors that would constitute a sense of membership in a sport fan community, the impact of these factors on behavioral and psychological outcomes of membership, and their influence on the creation and maintenance of social capital through membership in the sport fan community. Sport fans ( N = 525) were surveyed and data were analyzed through a two-step con…
Digital Marketing in Sports: Global Perspectives
Business (4 works) · Sports, Gender, and Society (4 works) · Sport and Mega-Event Impacts (3 works) · Advertising (2 works) · Aeronautics (1 works) · Archaeology (1 works) · Attendance (1 works) · Business Aspects (1 works) · Confirmatory factor analysis (1 works) · Digital Games and Media (1 works)