Tyreal Yizhou Qian
Biographic Data
| ID | 6895429 |
|---|---|
| NAME | Tyreal Yizhou Qian |
| GIVEN NAMES | Tyreal Yizhou |
| FAMILY NAME | Qian |
| SIGNATURE | QIAN T Y |
| AFFILIATIONS | Louisiana State University |
| ORCID | 0000-0002-5362-2634 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 13 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
Tweets, Triumphs, and Tensions
The current study explored the thematic framing of the 2022 Beijing Winter Olympics on X (Twitter), examining how these thematic frames and audience engagement varied across various content creator tiers—mega, macro, micro, and nano content creators—throughout the year surrounding the event. Through the lens of the framing theory, we employed LDA topic modeling and identified three dominant thematic frames: athletic achievements and competition r…
Exploring the Dark Side of Esports Online Spectatorship
The rise of esports as an emerging spectator phenomenon has led to a growing number of esports fans who participate in online discussions and communities. With a larger and more diverse fan base, the increased engagement has also caused a surge in online toxicity. In this study, we seek to understand how online toxicity is stimulated through team identification, passion, and collective narcissism in esports online spectatorship. Survey data ( n =…
Push and Pull Factors in E-Sports Livestreaming
Shifting from a player-oriented approach, e-sports has increasingly positioned itself as emerging spectator entertainment. In the wake of the growing online viewer market, the industry has made tremendous efforts to innovate marketing strategies and build up a base of passionate fans across the globe. To augment this endeavor, the current study investigated push and pull factors that influence e-sports online viewers’ consumption behaviors ( N = …
Fulfilling the Basic Psychological Needs of Esports Fans
This study examines esports fans’ psychological processes and pertinent behaviors through the lens of the self-determination theory (SDT). The extent to which the esports fans’ basic psychological needs—that is, competence, autonomy, and relatedness—are satisfied were assessed by using a composite latent variable model. Findings derived from the data analyses confirmed the relevance of the SDT in explaining pertinent information on need satisfact…
Beyond the Game
This study explored and evaluated the dimensions and consequences of esports online spectator demand. In doing so, we identified preliminary dimensions of esports online spectator demand based on semistructured interviews and online open-ended surveys. Findings resulted from the qualitative study were adopted as the foundation to develop the Scale for Esports Spectator Demand (SESD). To validate the SESD and assess the impact of the SESD factors …
Fans' Attention to, Involvement in, and Satisfaction with Professional Soccer in China
We investigated the level of Chinese soccer fans' satisfaction with the development of professional soccer in China on the basis of their attention to, and involvement with, the Chinese Football Association Super League (CSL) and its teams. Research participants ( N = 926) were spectators at CSL games who responded to a questionnaire. Results revealed that the attention consumers paid to, and their involvement with, the CSL were negatively relate…
Fulfilling the Basic Psychological Needs of Esports Fans
This study examines esports fans’ psychological processes and pertinent behaviors through the lens of the self-determination theory (SDT). The extent to which the esports fans’ basic psychological needs—that is, competence, autonomy, and relatedness—are satisfied were assessed by using a composite latent variable model. Findings derived from the data analyses confirmed the relevance of the SDT in explaining pertinent information on need satisfact…
Beyond the Game
This study explored and evaluated the dimensions and consequences of esports online spectator demand. In doing so, we identified preliminary dimensions of esports online spectator demand based on semistructured interviews and online open-ended surveys. Findings resulted from the qualitative study were adopted as the foundation to develop the Scale for Esports Spectator Demand (SESD). To validate the SESD and assess the impact of the SESD factors …
Fans' Attention to, Involvement in, and Satisfaction with Professional Soccer in China
We investigated the level of Chinese soccer fans' satisfaction with the development of professional soccer in China on the basis of their attention to, and involvement with, the Chinese Football Association Super League (CSL) and its teams. Research participants ( N = 926) were spectators at CSL games who responded to a questionnaire. Results revealed that the attention consumers paid to, and their involvement with, the CSL were negatively relate…
Beyond the Game
This study explored and evaluated the dimensions and consequences of esports online spectator demand. In doing so, we identified preliminary dimensions of esports online spectator demand based on semistructured interviews and online open-ended surveys. Findings resulted from the qualitative study were adopted as the foundation to develop the Scale for Esports Spectator Demand (SESD). To validate the SESD and assess the impact of the SESD factors …
Push and Pull Factors in E-Sports Livestreaming
Shifting from a player-oriented approach, e-sports has increasingly positioned itself as emerging spectator entertainment. In the wake of the growing online viewer market, the industry has made tremendous efforts to innovate marketing strategies and build up a base of passionate fans across the globe. To augment this endeavor, the current study investigated push and pull factors that influence e-sports online viewers’ consumption behaviors ( N = …
Fulfilling the Basic Psychological Needs of Esports Fans
This study examines esports fans’ psychological processes and pertinent behaviors through the lens of the self-determination theory (SDT). The extent to which the esports fans’ basic psychological needs—that is, competence, autonomy, and relatedness—are satisfied were assessed by using a composite latent variable model. Findings derived from the data analyses confirmed the relevance of the SDT in explaining pertinent information on need satisfact…
Exploring the Dark Side of Esports Online Spectatorship
The rise of esports as an emerging spectator phenomenon has led to a growing number of esports fans who participate in online discussions and communities. With a larger and more diverse fan base, the increased engagement has also caused a surge in online toxicity. In this study, we seek to understand how online toxicity is stimulated through team identification, passion, and collective narcissism in esports online spectatorship. Survey data ( n =…
Tweets, Triumphs, and Tensions
The current study explored the thematic framing of the 2022 Beijing Winter Olympics on X (Twitter), examining how these thematic frames and audience engagement varied across various content creator tiers—mega, macro, micro, and nano content creators—throughout the year surrounding the event. Through the lens of the framing theory, we employed LDA topic modeling and identified three dominant thematic frames: athletic achievements and competition r…
Psychology (5 works) · Social Psychology (4 works) · Social Psychology (4 works) · Social science (4 works) · Sociology (4 works) · Computer Science (3 works) · Digital Games and Media (3 works) · Digital Marketing and Social Media (3 works) · Impact of Technology on Adolescents (3 works) · Political science (3 works)