Choong Hoon Lim
Biographic Data
| ID | 6895456 |
|---|---|
| NAME | Choong Hoon Lim |
| GIVEN NAMES | Choong Hoon |
| FAMILY NAME | Lim |
| SIGNATURE | LIM C H |
| AFFILIATIONS | Indiana University Bloomington |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 7 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 1 |
Sponsorship Information Reception and Processing
Researchers have attempted to identify the impact of sponsors' advertising on spectators at sports events, but it is necessary to understand the dynamic mechanisms of the effect of advertising on signboards at these events. Thus, our primary purpose was to investigate the effects of emotion on spectators' implicit/explicit memory of sponsors' advertising. Further, we examined how visual attention can mediate the effects of emotion on explicit/imp…
Why We Follow
An Internet-based survey was posted on the Twitter feeds and Facebook pages of 1 predominantly social and 1 predominantly parasocial athlete to ascertain the similarities and differences between their follower sets in terms of parasocial interaction development and follower motivations. Analysis of the data revealed a sense of heightened interpersonal closeness based on the interaction style of the athlete. While followers of the social athlete w…
Choosing Between the One-Way or Two-Way Street
The purpose of this study was to explore the relationships promoted by professional athletes on Twitter utilizing the theoretical framework of parasocial interaction (PSI). Specifically, this study was a content analysis that examined professional athlete tweets in order to determine whether they predominately promoted social or parasocial relationships. The study also explored with whom athletes were engaging in social interaction as well as the…
Choosing Between the One-Way or Two-Way Street
The purpose of this study was to explore the relationships promoted by professional athletes on Twitter utilizing the theoretical framework of parasocial interaction (PSI). Specifically, this study was a content analysis that examined professional athlete tweets in order to determine whether they predominately promoted social or parasocial relationships. The study also explored with whom athletes were engaging in social interaction as well as the…
Why We Follow
An Internet-based survey was posted on the Twitter feeds and Facebook pages of 1 predominantly social and 1 predominantly parasocial athlete to ascertain the similarities and differences between their follower sets in terms of parasocial interaction development and follower motivations. Analysis of the data revealed a sense of heightened interpersonal closeness based on the interaction style of the athlete. While followers of the social athlete w…
Choosing Between the One-Way or Two-Way Street
The purpose of this study was to explore the relationships promoted by professional athletes on Twitter utilizing the theoretical framework of parasocial interaction (PSI). Specifically, this study was a content analysis that examined professional athlete tweets in order to determine whether they predominately promoted social or parasocial relationships. The study also explored with whom athletes were engaging in social interaction as well as the…
Sponsorship Information Reception and Processing
Researchers have attempted to identify the impact of sponsors' advertising on spectators at sports events, but it is necessary to understand the dynamic mechanisms of the effect of advertising on signboards at these events. Thus, our primary purpose was to investigate the effects of emotion on spectators' implicit/explicit memory of sponsors' advertising. Further, we examined how visual attention can mediate the effects of emotion on explicit/imp…
Media Influence and Health (3 works) · Psychology (3 works) · Social Psychology (3 works) · Computer Science (2 works) · Media, Gender, and Advertising (2 works) · Social media (2 works) · Social Psychology (2 works) · Social relation (2 works) · World Wide Web (2 works) · Advertising (1 work)