Sheng Bi
Biographic Data
| ID | 6895494 |
|---|---|
| NAME | Sheng Bi |
| GIVEN NAMES | Sheng |
| FAMILY NAME | Bi |
| SIGNATURE | BI S |
| AFFILIATIONS | Johns Hopkins University |
| ORCID | 0000-0003-1956-1249 |
| VERIFIED | Yes |
| TOTAL WORKS | 23 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 23 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Competent Singles and Warm Teams
Athlete endorsement is a widely used strategy in marketing, yet little is known about how the design of advertisements should vary depending on whether the endorser is a single athlete or a sports team. Drawing on meaning transfer theory and processing fluency theory, we propose the congruence effect between endorser type (single athlete vs. sports team) and advertising appeal (competent vs. warm) on brand attitude. Specifically, single-athlete e…
Integration and completion
Introduction: Life course theory posits that historical events that transpired in the past shape an individual's well-being. In the last century, China experienced a series of significant events in rapid succession, including the Anti-Japanese War (AJW), the Civil War (CW), the Great Famine (GF), the Cultural Revolution (CR), and the Reform and Opening of China (ROC). These early life experiences may have lasting effects on older adults. Concurre…
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements
Advertisements that incorporate temperature-related cues are common in the marketplace. However, when and for whom marketers should use these temperature-based appeals in their ads is still unclear. To fill this research gap, we examine the effect of consumers’ feelings of power on preferences for cold versus warm advertisements. Through the lens of embodied cognition, we find that consumers who feel powerful have a stronger preference for ads th…
Relationships among Sports Group Cohesion, Passion, and Mental Toughness in Chinese Team Sports Athletes
The relationship between cohesion, passion, and mental toughness reflects the psychological dynamic process from environment to motivation to sports performance. The development of team sports athletes' mental toughness can be carried out from the following points. First, the team should define a sports goal and take the needs of members into account in goal-setting. Second, the sports team should build a team culture that is enterprising, inclus…
Screen of anti-migraine active compounds from Duijinsan by spectrum-effect relationship analysis and molecular docking
The effect of power on consumers' nostalgia preferences
摘要
Effects of Congruency between Advertising Appeal and Country-of-Origin Stereotype on Brand Attitude
Search and Retirement Under Asymmetric Information
Modulation of gastrin-releasing peptide signaling by neuropeptide Y
Viral-mediated overexpression of NPY in the dorsomedial hypothalamus causes hyperphagia and obesity in Sprague Dawley rats
Effects of early postnatal environment on hypothalamic gene expression in Oletf rats
Viral-mediated expression of CCK 1 receptors in the dorsomedial hypothalamus affects meal size and glucose levels in Oletf rats
Knockdown of NPY expression in the dorsomedial hypothalamus ameliorates high-fat diet-induced obesity in rats
Synphilin-1 interacts with AMPK and ATP
High-fat diet offsets the long-lasting effects of a four-week running wheel access on food intake and body weight in Oletf rats
Synphilin-1 induces hyperphagia-mediated obesity in mice
Dorsomedial hypothalamic neuropeptide Y modulates the satiety actions of peripheral cholecyctokinin
Knockdown of dorsomedial hypothalamic NPY gene expression prevents hyperphagia and obesity of Oletf rats lacking CCK1 receptors
Neuropeptide Y Y1 and Y5 receptors are co-expressed with GRP mRNA in the rat hypothalamic paraventricular nucleus
Food restriction from weaning to puberty reduces long-term food intake, adipocyte area and obesity in male but not in female Oletf rats
Voluntary running activity is not sufficient for preventing the obesity of Koletsky (fak/fak) rats
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Knockdown of dorsomedial hypothalamic NPY gene expression prevents hyperphagia and obesity of Oletf rats lacking CCK1 receptors
Neuropeptide Y Y1 and Y5 receptors are co-expressed with GRP mRNA in the rat hypothalamic paraventricular nucleus
Food restriction from weaning to puberty reduces long-term food intake, adipocyte area and obesity in male but not in female Oletf rats
Voluntary running activity is not sufficient for preventing the obesity of Koletsky (fak/fak) rats
Synphilin-1 induces hyperphagia-mediated obesity in mice
Dorsomedial hypothalamic neuropeptide Y modulates the satiety actions of peripheral cholecyctokinin
High-fat diet offsets the long-lasting effects of a four-week running wheel access on food intake and body weight in Oletf rats
Viral-mediated expression of CCK 1 receptors in the dorsomedial hypothalamus affects meal size and glucose levels in Oletf rats
Knockdown of NPY expression in the dorsomedial hypothalamus ameliorates high-fat diet-induced obesity in rats
Synphilin-1 interacts with AMPK and ATP
Modulation of gastrin-releasing peptide signaling by neuropeptide Y
Viral-mediated overexpression of NPY in the dorsomedial hypothalamus causes hyperphagia and obesity in Sprague Dawley rats
Effects of early postnatal environment on hypothalamic gene expression in Oletf rats
Search and Retirement Under Asymmetric Information
Effects of Congruency between Advertising Appeal and Country-of-Origin Stereotype on Brand Attitude
The effect of power on consumers' nostalgia preferences
摘要
Screen of anti-migraine active compounds from Duijinsan by spectrum-effect relationship analysis and molecular docking
Relationships among Sports Group Cohesion, Passion, and Mental Toughness in Chinese Team Sports Athletes
The relationship between cohesion, passion, and mental toughness reflects the psychological dynamic process from environment to motivation to sports performance. The development of team sports athletes' mental toughness can be carried out from the following points. First, the team should define a sports goal and take the needs of members into account in goal-setting. Second, the sports team should build a team culture that is enterprising, inclus…
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements
Advertisements that incorporate temperature-related cues are common in the marketplace. However, when and for whom marketers should use these temperature-based appeals in their ads is still unclear. To fill this research gap, we examine the effect of consumers’ feelings of power on preferences for cold versus warm advertisements. Through the lens of embodied cognition, we find that consumers who feel powerful have a stronger preference for ads th…
Integration and completion
Introduction: Life course theory posits that historical events that transpired in the past shape an individual's well-being. In the last century, China experienced a series of significant events in rapid succession, including the Anti-Japanese War (AJW), the Civil War (CW), the Great Famine (GF), the Cultural Revolution (CR), and the Reform and Opening of China (ROC). These early life experiences may have lasting effects on older adults. Concurre…
Competent Singles and Warm Teams
Athlete endorsement is a widely used strategy in marketing, yet little is known about how the design of advertisements should vary depending on whether the endorser is a single athlete or a sports team. Drawing on meaning transfer theory and processing fluency theory, we propose the congruence effect between endorser type (single athlete vs. sports team) and advertising appeal (competent vs. warm) on brand attitude. Specifically, single-athlete e…
Medicine (17 works) · Endocrinology (14 works) · Internal Medicine (14 works) · Biology (11 works) · Receptor (10 works) · Neuropeptide (8 works) · Chemistry (7 works) · Psychology (7 works) · Regulation of Appetite and Obesity (7 works) · Neuropeptide Y receptor (6 works)