Bomin Paek
Biographic Data
| ID | 6895525 |
|---|---|
| NAME | Bomin Paek |
| GIVEN NAMES | Bomin |
| FAMILY NAME | Paek |
| SIGNATURE | PAEK B |
| AFFILIATIONS | University of Kansas |
| ORCID | 0000-0002-9078-0041 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Beyond the Full Game
This project develops a comprehensive multidimensional motivation scale for sport highlight viewing and provides evidence for the validity of the developed scale. In Study 1, we generated survey items through a literature review of relevant domains, conducted a pilot study with an open-ended questionnaire ( N = 114), and provided evidence for construct reliability and validity of the initial measurement scale. In Study 2, we developed the final m…
Social Media Activity and Ticket Pricing
This study examined how the number of likes on X (formerly Twitter) affects ticket-pricing strategies in the Major League Baseball (MLB) secondary market. As organizations increasingly leverage social media to engage fans, understanding the relationship between online engagements and pricing decisions is essential for strategic revenue management. Because the secondary market operates as a fully demand-driven market that generates higher profits …
Dynamic Information Processing of Signage Advertising Embedded in VR-Mediated Sports Through Real-Time Eye-Tracking and Biometric Measures
The purpose of this study is to examine the effects of media type (2D vs. VR) and signage location (center vs. periphery) on the cognitive processing of signage advertising during sporting events. The rapid growth of the virtual reality (VR) sports market has led to widespread integration of sports content into virtual reality services. Despite this, academic exploration of such services remains in its early stages. Using the framework of the dyn…
Attentional and Evaluative Processing of Split-Screen Advertisements Embedded in Mediated Sports
To address challenges with traditional ad breaks in sports broadcasting, split-screen ads - which show ads alongside live game content - have gained popularity. However, research on their impact, particularly across varying emotional engagement levels, is limited. This study used a biometric and eye-tracking lab experiment with 41 undergraduate students, employing a 2 × 2 incomplete block design during an international soccer match to investigate…
No prominent works on this page.
Social Media Activity and Ticket Pricing
This study examined how the number of likes on X (formerly Twitter) affects ticket-pricing strategies in the Major League Baseball (MLB) secondary market. As organizations increasingly leverage social media to engage fans, understanding the relationship between online engagements and pricing decisions is essential for strategic revenue management. Because the secondary market operates as a fully demand-driven market that generates higher profits …
Dynamic Information Processing of Signage Advertising Embedded in VR-Mediated Sports Through Real-Time Eye-Tracking and Biometric Measures
The purpose of this study is to examine the effects of media type (2D vs. VR) and signage location (center vs. periphery) on the cognitive processing of signage advertising during sporting events. The rapid growth of the virtual reality (VR) sports market has led to widespread integration of sports content into virtual reality services. Despite this, academic exploration of such services remains in its early stages. Using the framework of the dyn…
Attentional and Evaluative Processing of Split-Screen Advertisements Embedded in Mediated Sports
To address challenges with traditional ad breaks in sports broadcasting, split-screen ads - which show ads alongside live game content - have gained popularity. However, research on their impact, particularly across varying emotional engagement levels, is limited. This study used a biometric and eye-tracking lab experiment with 41 undergraduate students, employing a 2 × 2 incomplete block design during an international soccer match to investigate…
Beyond the Full Game
This project develops a comprehensive multidimensional motivation scale for sport highlight viewing and provides evidence for the validity of the developed scale. In Study 1, we generated survey items through a literature review of relevant domains, conducted a pilot study with an open-ended questionnaire ( N = 114), and provided evidence for construct reliability and validity of the initial measurement scale. In Study 2, we developed the final m…
Sports, Gender, and Society (3 works) · Advertising (2 works) · Biometrics (2 works) · Business (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Media Influence and Health (2 works) · Affect (linguistics (1 work) · Computer security (1 work) · Computer vision (1 work)