Yonghwan Chang
Biographic Data
| ID | 6895554 |
|---|---|
| NAME | Yonghwan Chang |
| GIVEN NAMES | Yonghwan |
| FAMILY NAME | Chang |
| SIGNATURE | CHANG Y |
| AFFILIATIONS | University of Florida |
| ORCID | 0000-0003-1057-0448 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
The luxury desire scale (LDS)
Adolescent Health and Dark Personalities
By investigating the impact of dark personality traits on adolescent health, this study explores the interplay among economic disadvantage, spectator sports involvement, and cyber victimization. We analyzed data from 1844 students aged 13-17 in a school district in the USA, and our findings reveal positive associations between economic disadvantage and both Machiavellianism and psychopathy, influencing negative emotions-driven eating. Spectator s…
The Effects of Athlete Activism on League Credibility, Event Legacy, and Event Involvement
The #TakeAKnee movement initiated by Colin Kaepernick and the measures taken by the National Football League (NFL) to handle the situation received mixed reactions from the public. The authors developed and tested a structural model using survey data collected from 698 residents of a Super Bowl host city. The results indicated a positive relationship between attitudes toward the movement and attitudes toward the league’s responses, which in turn …
How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge
Despite some of the recent examinations of an athlete’s reputational crisis (ARC), their negative spillover effects on endorsed and competing brands have been overlooked. The purpose of this study is to investigate the relationships between perceived severity, athlete endorser credibility (i.e., incompetence, untrustworthiness), and attitudes towards endorsed and competing brands. To enhance theoretical understanding of the phenomenon, the modera…
How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge
Despite some of the recent examinations of an athlete’s reputational crisis (ARC), their negative spillover effects on endorsed and competing brands have been overlooked. The purpose of this study is to investigate the relationships between perceived severity, athlete endorser credibility (i.e., incompetence, untrustworthiness), and attitudes towards endorsed and competing brands. To enhance theoretical understanding of the phenomenon, the modera…
How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge
Despite some of the recent examinations of an athlete’s reputational crisis (ARC), their negative spillover effects on endorsed and competing brands have been overlooked. The purpose of this study is to investigate the relationships between perceived severity, athlete endorser credibility (i.e., incompetence, untrustworthiness), and attitudes towards endorsed and competing brands. To enhance theoretical understanding of the phenomenon, the modera…
The Effects of Athlete Activism on League Credibility, Event Legacy, and Event Involvement
The #TakeAKnee movement initiated by Colin Kaepernick and the measures taken by the National Football League (NFL) to handle the situation received mixed reactions from the public. The authors developed and tested a structural model using survey data collected from 698 residents of a Super Bowl host city. The results indicated a positive relationship between attitudes toward the movement and attitudes toward the league’s responses, which in turn …
Adolescent Health and Dark Personalities
By investigating the impact of dark personality traits on adolescent health, this study explores the interplay among economic disadvantage, spectator sports involvement, and cyber victimization. We analyzed data from 1844 students aged 13-17 in a school district in the USA, and our findings reveal positive associations between economic disadvantage and both Machiavellianism and psychopathy, influencing negative emotions-driven eating. Spectator s…
The luxury desire scale (LDS)
Psychology (4 works) · Social Psychology (3 works) · Advertising (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Credibility (2 works) · Law (2 works) · Medicine (2 works) · Political science (2 works) · Social Psychology (2 works)