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Henry Wear

Biographic Data

ID6895581
NAMEHenry Wear
GIVEN NAMESHenry
FAMILY NAMEWear
SIGNATUREWEAR H
AFFILIATIONSDeakin University
ORCID0000-0002-2318-4143
VERIFIEDYes
TOTAL WORKS1
TOTAL CITATIONS4
WORKS AS AUTHOR1
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2019
H-INDEX1
  • WeTheNorth

    Open Access•Michael L Naraine, Ann Pegoraro et al.•ARTICLE•Communication & Sport•2019•Cited by: 4•References: 9

    The use of hashtags has become an important strategy in digital marketing, anchoring online conversations. The conversations stemming from the use of hashtags can comprise both meaningful dialogue between users and brands, and one-off spontaneous sentiments. As such, hashtags can aid in the formation of a team’s online brand community and can be useful to understand and target key segments of users. In this research, an examination of the Toronto…

  • WeTheNorth

    Open Access•Michael L Naraine, Ann Pegoraro et al.•ARTICLE•Communication & Sport•2019•Cited by: 4•References: 9

    The use of hashtags has become an important strategy in digital marketing, anchoring online conversations. The conversations stemming from the use of hashtags can comprise both meaningful dialogue between users and brands, and one-off spontaneous sentiments. As such, hashtags can aid in the formation of a team’s online brand community and can be useful to understand and target key segments of users. In this research, an examination of the Toronto…

  • WeTheNorth

    Open Access•Michael L Naraine, Ann Pegoraro et al.•ARTICLE•Communication & Sport•2019•Cited by: 4•References: 9

    The use of hashtags has become an important strategy in digital marketing, anchoring online conversations. The conversations stemming from the use of hashtags can comprise both meaningful dialogue between users and brands, and one-off spontaneous sentiments. As such, hashtags can aid in the formation of a team’s online brand community and can be useful to understand and target key segments of users. In this research, an examination of the Toronto…

Advertising (1 work) · Basketball (1 work) · Business (1 work) · Computer Science (1 work) · Digital Marketing and Social Media (1 work) · Geography (1 work) · Key (lock (1 work) · Marketing (1 work) · Marketing management (1 work) · Political science (1 work)

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