Chad Goebert
Biographic Data
| ID | 6895583 |
|---|---|
| NAME | Chad Goebert |
| GIVEN NAMES | Chad |
| FAMILY NAME | Goebert |
| SIGNATURE | GOEBERT C |
| AFFILIATIONS | Kennesaw State University |
| ORCID | 0000-0002-8105-534X |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
From Gearshifts to Gigabytes
The sport industry is at an inflection point where all major professional sport leagues in North America are struggling to attract the same avid fans, once a staple within the industry. Furthermore, not only are the number of avid fans decreasing, the average age of avid sport fans is increasing. In other words, the current state of the sport industry indicates that fans are decreasing in number while simultaneously aging out of traditional profe…
Sport Celebrities’ Covid-19 Prevention on Social Media
During the COVID-19 outbreak, there emerged on social media an active cohort of sport celebrities, promoting through their messages virus-prevention behaviors. The study tested how people’s intentions to adopt COVID-19 prevention practices were affected by their perceived credibility of sport celebrities, perceived social distance of sport celebrities, and identification with sport celebrities. The study also tested how the message’s power style …
A whole new ball game
A new reality
Measuring Fantasy Team and Favorite Team Interactivity Through Implicit Association
Traditional team fandom is a vital component of contemporary spectator sport marketing and communication. However, fantasy sport has recently emerged as a potential threat to team fandom, particularly with regard to the interactivity provided by the virtual game. Research has found evidence that fantasy sport can be both a substitute and a complement to traditional team fandom. However, with limited control over traditional team outcomes and perc…
Sport Celebrities’ Covid-19 Prevention on Social Media
During the COVID-19 outbreak, there emerged on social media an active cohort of sport celebrities, promoting through their messages virus-prevention behaviors. The study tested how people’s intentions to adopt COVID-19 prevention practices were affected by their perceived credibility of sport celebrities, perceived social distance of sport celebrities, and identification with sport celebrities. The study also tested how the message’s power style …
Measuring Fantasy Team and Favorite Team Interactivity Through Implicit Association
Traditional team fandom is a vital component of contemporary spectator sport marketing and communication. However, fantasy sport has recently emerged as a potential threat to team fandom, particularly with regard to the interactivity provided by the virtual game. Research has found evidence that fantasy sport can be both a substitute and a complement to traditional team fandom. However, with limited control over traditional team outcomes and perc…
A new reality
A whole new ball game
Sport Celebrities’ Covid-19 Prevention on Social Media
During the COVID-19 outbreak, there emerged on social media an active cohort of sport celebrities, promoting through their messages virus-prevention behaviors. The study tested how people’s intentions to adopt COVID-19 prevention practices were affected by their perceived credibility of sport celebrities, perceived social distance of sport celebrities, and identification with sport celebrities. The study also tested how the message’s power style …
From Gearshifts to Gigabytes
The sport industry is at an inflection point where all major professional sport leagues in North America are struggling to attract the same avid fans, once a staple within the industry. Furthermore, not only are the number of avid fans decreasing, the average age of avid sport fans is increasing. In other words, the current state of the sport industry indicates that fans are decreasing in number while simultaneously aging out of traditional profe…
Advertising (4 works) · Psychology (4 works) · Business (3 works) · Computer Science (3 works) · Augmented reality (2 works) · Human–computer interaction (2 works) · Marketing (2 works) · Multimedia (2 works) · Perception (2 works) · Social Psychology (2 works)