Hanyoung Kim
Biographic Data
| ID | 6895609 |
|---|---|
| NAME | Hanyoung Kim |
| GIVEN NAMES | Hanyoung |
| FAMILY NAME | Kim |
| SIGNATURE | KIM H |
| AFFILIATIONS | University of Kentucky |
| ORCID | 0000-0001-5721-4104 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns
Today’s media landscape allows utilizing more interactive formats to deliver pro-environmental public service announcements (PSAs). A PSA format with more interactivity (e.g., carousels) can engagingly deliver message content, but risk distracting people from fully processing essential information in it. The present study examined the effective combination of empathy-inducing message content (non-identifiable statistical victims vs. a single iden…
Investigating the Persuasive Potential of Communicating with Generative Artificial Intelligence Chatbots for Mental Health: The Roles of Perceived Message Contingency, Cognitive Elaboration, and Issue…
With the ever-increasing adoption of generative artificial intelligence (GenAI) chatbots in diverse communication roles, there is a burgeoning need to address how people process and respond to messages from these technologies. This study explores the theoretical mechanisms by which the use of GenAI chatbots influences persuasive outcomes related to mental health, examining perceived message contingency and cognitive elaboration as mediators, and …
The order effects of humor and risk messaging strategies in public service advertisements: The moderating role of trust in science and mediating role of psychological reactance
Humor and risk elements are often used together in public service advertisements (PSAs), but limited research has been conducted on how the order in which they are presented contributes to PSA effectiveness. To address this question, this study examined the impact of two health messaging strategies (humor and risk) and their order effects in PSAs promoting COVID-19 and flu vaccination on persuasion outcomes, with psychological reactance and perce…
Unveiling the human touch: How AI chatbots’ emotional support and human-like profiles reduce psychological reactance to promote user self-disclosure in mental health services
In delivering mental health services, the ability of AI chatbots to emulate natural interpersonal interactions with users is of vital importance. However, perceived lack of human-like capabilities and traits in these chatbots may hinder user engagement in such interactions. This study investigated two dimensions of anthropomorphism in human–chatbot interactions: a content-based factor (level of emotional support: high vs. low) and a source-based …
Human vs. AI Influencer Activism: Exploring Self-Branding and Issue Advocacy Effectiveness Through Social Influence Processes
This study examines the factors influencing the effectiveness of influencer activism in shaping self-branding and advocating for social issues through a social influence lens, focusing on influencer type (human vs. artificial intelligence [AI]) and race (Black vs. White). Two experiments examined the interplay between influencers’ social identity and influencer–issue congruence: one with human-centric racial issues (Study 1) and another for AI-in…
Cultural and Practical Barriers to Seeking Help for Intimate Partner Violence Among Korean Immigrants: Exploring Gender and Age Differences
Immigrants in the United States, including Korean immigrants, are more vulnerable to intimate partner violence (IPV), yet they are less likely to seek help than non-immigrants. This qualitative study sought to understand barriers to seeking help for IPV among Korean immigrants and to explore age and gender differences in Korean immigrants' understanding of these barriers. We conducted four focus groups with 38 adults grouped by age and gender. Th…
Let’s Watch Live Streaming: How Streamer Credibility Influences Brand Attitude in Esports Streamer Marketing
This study explores if and how perceived Esports streamer credibility influences the audience’s attitude toward the brand endorsed by the streamer. Results from a survey conducted with US adults ( N = 277) show the significant and positive relationship between streamer credibility and brand attitude while identifying parasocial relationships and streamer loyalty as two factors mediating the impact of streamer credibility on brand attitude. Struct…
The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine: The role of pre-existing attitude towards the flu vaccine and psychological reactance
This study examined if and how Facebook user-generated comments about the flu vaccine influenced psychological reactance in conjunction with pre-existing flu vaccine attitude. Psychological reactance was further tested as a mediating factor influencing behavioural intention to receive the vaccine. An experimental study was conducted with 264 college students. The results showed that pre-existing attitude positively influenced participants’ intent…
Let’s Watch Live Streaming: How Streamer Credibility Influences Brand Attitude in Esports Streamer Marketing
This study explores if and how perceived Esports streamer credibility influences the audience’s attitude toward the brand endorsed by the streamer. Results from a survey conducted with US adults ( N = 277) show the significant and positive relationship between streamer credibility and brand attitude while identifying parasocial relationships and streamer loyalty as two factors mediating the impact of streamer credibility on brand attitude. Struct…
The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine: The role of pre-existing attitude towards the flu vaccine and psychological reactance
This study examined if and how Facebook user-generated comments about the flu vaccine influenced psychological reactance in conjunction with pre-existing flu vaccine attitude. Psychological reactance was further tested as a mediating factor influencing behavioural intention to receive the vaccine. An experimental study was conducted with 264 college students. The results showed that pre-existing attitude positively influenced participants’ intent…
Let’s Watch Live Streaming: How Streamer Credibility Influences Brand Attitude in Esports Streamer Marketing
This study explores if and how perceived Esports streamer credibility influences the audience’s attitude toward the brand endorsed by the streamer. Results from a survey conducted with US adults ( N = 277) show the significant and positive relationship between streamer credibility and brand attitude while identifying parasocial relationships and streamer loyalty as two factors mediating the impact of streamer credibility on brand attitude. Struct…
Human vs. AI Influencer Activism: Exploring Self-Branding and Issue Advocacy Effectiveness Through Social Influence Processes
This study examines the factors influencing the effectiveness of influencer activism in shaping self-branding and advocating for social issues through a social influence lens, focusing on influencer type (human vs. artificial intelligence [AI]) and race (Black vs. White). Two experiments examined the interplay between influencers’ social identity and influencer–issue congruence: one with human-centric racial issues (Study 1) and another for AI-in…
Cultural and Practical Barriers to Seeking Help for Intimate Partner Violence Among Korean Immigrants: Exploring Gender and Age Differences
Immigrants in the United States, including Korean immigrants, are more vulnerable to intimate partner violence (IPV), yet they are less likely to seek help than non-immigrants. This qualitative study sought to understand barriers to seeking help for IPV among Korean immigrants and to explore age and gender differences in Korean immigrants' understanding of these barriers. We conducted four focus groups with 38 adults grouped by age and gender. Th…
Investigating the Persuasive Potential of Communicating with Generative Artificial Intelligence Chatbots for Mental Health: The Roles of Perceived Message Contingency, Cognitive Elaboration, and Issue…
With the ever-increasing adoption of generative artificial intelligence (GenAI) chatbots in diverse communication roles, there is a burgeoning need to address how people process and respond to messages from these technologies. This study explores the theoretical mechanisms by which the use of GenAI chatbots influences persuasive outcomes related to mental health, examining perceived message contingency and cognitive elaboration as mediators, and …
The order effects of humor and risk messaging strategies in public service advertisements: The moderating role of trust in science and mediating role of psychological reactance
Humor and risk elements are often used together in public service advertisements (PSAs), but limited research has been conducted on how the order in which they are presented contributes to PSA effectiveness. To address this question, this study examined the impact of two health messaging strategies (humor and risk) and their order effects in PSAs promoting COVID-19 and flu vaccination on persuasion outcomes, with psychological reactance and perce…
Unveiling the human touch: How AI chatbots’ emotional support and human-like profiles reduce psychological reactance to promote user self-disclosure in mental health services
In delivering mental health services, the ability of AI chatbots to emulate natural interpersonal interactions with users is of vital importance. However, perceived lack of human-like capabilities and traits in these chatbots may hinder user engagement in such interactions. This study investigated two dimensions of anthropomorphism in human–chatbot interactions: a content-based factor (level of emotional support: high vs. low) and a source-based …
Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns
Today’s media landscape allows utilizing more interactive formats to deliver pro-environmental public service announcements (PSAs). A PSA format with more interactivity (e.g., carousels) can engagingly deliver message content, but risk distracting people from fully processing essential information in it. The present study examined the effective combination of empathy-inducing message content (non-identifiable statistical victims vs. a single iden…
Psychology (6 works) · Social Psychology (6 works) · Advertising (5 works) · Business (5 works) · Computer Science (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Digital Marketing and Social Media (3 works) · Media Influence and Health (3 works) · Political science (3 works) · Reactance (3 works)