Anina Gächter
Biographic Data
| ID | 6895612 |
|---|---|
| NAME | Anina Gächter |
| GIVEN NAMES | Anina |
| FAMILY NAME | Gächter |
| SIGNATURE | GÄCHTER A |
| AFFILIATIONS | University of Bern |
| ORCID | 0009-0006-3789-0328 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
A Uses and Gratifications-Based Market Segmentation Approach to Football Fans’ Online Media Usage Motivation
With the rise of online media, the Uses and Gratifications approach has experienced a revival in general as well as in sports media research. However, most studies have not considered the variability in online media usage behavior, which indicates a heterogenity in fans’ gratification sought in online media consumption. To account for this heterogenity, this study conducts a cluster analysis based on the Uses and Gratifications approach to segmen…
No prominent works on this page.
A Uses and Gratifications-Based Market Segmentation Approach to Football Fans’ Online Media Usage Motivation
With the rise of online media, the Uses and Gratifications approach has experienced a revival in general as well as in sports media research. However, most studies have not considered the variability in online media usage behavior, which indicates a heterogenity in fans’ gratification sought in online media consumption. To account for this heterogenity, this study conducts a cluster analysis based on the Uses and Gratifications approach to segmen…
Advertising (1 work) · Business (1 work) · College football (1 work) · Computer Science (1 work) · Football (1 work) · Market segmentation (1 work) · Marketing (1 work) · Multimedia (1 work) · Political science (1 work) · Psychology (1 work)