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Minghao Bai

Biographic Data

ID6897280
NAMEMinghao Bai
GIVEN NAMESMinghao
FAMILY NAMEBai
SIGNATUREBAI M
AFFILIATIONSUniversity of International Business and Economics
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS1
WORKS AS AUTHOR1
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2025
H-INDEX1
  • Engaging With Chinese Rural Women Influencers on Douyin

    Open Access•Minghao Bai, Rafael Ventura•ARTICLE•Social Inclusion•2025•Cited by: 1•References: 8

    In recent years, the popularity of short videos has provided rural women in China with an unprecedented opportunity for self‐presentation and engagement with the outside world, enabling them to articulate their own narratives with authenticity. On Douyin, a leading short video platform, content produced by rural women has gained significant attention, resonating particularly with female audiences. This study, based on 21 semi‐structured interview…

  • Engaging With Chinese Rural Women Influencers on Douyin

    Open Access•Minghao Bai, Rafael Ventura•ARTICLE•Social Inclusion•2025•Cited by: 1•References: 8

    In recent years, the popularity of short videos has provided rural women in China with an unprecedented opportunity for self‐presentation and engagement with the outside world, enabling them to articulate their own narratives with authenticity. On Douyin, a leading short video platform, content produced by rural women has gained significant attention, resonating particularly with female audiences. This study, based on 21 semi‐structured interview…

  • Engaging With Chinese Rural Women Influencers on Douyin

    Open Access•Minghao Bai, Rafael Ventura•ARTICLE•Social Inclusion•2025•Cited by: 1•References: 8

    In recent years, the popularity of short videos has provided rural women in China with an unprecedented opportunity for self‐presentation and engagement with the outside world, enabling them to articulate their own narratives with authenticity. On Douyin, a leading short video platform, content produced by rural women has gained significant attention, resonating particularly with female audiences. This study, based on 21 semi‐structured interview…

Autonomy (1 work) · Business (1 work) · China (1 work) · Empowerment (1 work) · Gender Studies (1 work) · Gender Studies (1 work) · Gender, Feminism, and Media (1 work) · Influencer marketing (1 work) · Media Influence and Health (1 work) · Media, Gender, and Advertising (1 work)

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