Chimeziem Elijah Nwankwo-Ojionu
Biographic Data
| ID | 6898072 |
|---|---|
| NAME | Chimeziem Elijah Nwankwo-Ojionu |
| GIVEN NAMES | Chimeziem Elijah |
| FAMILY NAME | Nwankwo-Ojionu |
| SIGNATURE | NWANKWO-OJIONU C E |
| AFFILIATIONS | Universiti Putra Malaysia |
| ORCID | 0000-0002-8058-7707 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Impact of creative ambiguous cue strategies on consumer purchase decisions
We conducted a study to investigate whether the perceived ambiguity of billboard cues has an impact on evaluation and purchase decisions. In today's era of information overload, brands face difficulties in gaining recognition, and viewers often feel rushed and no longer find displayed advertisements appealing. In order to examine the effect of ambiguous cue advertisements on consumers' purchasing decisions, we designed an experiment as an additio…
Impact of climate change awareness on household attitude toward food waste reduction
Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention
Using strategic ambiguity tagline paradigm, we demonstrated that the strategic ambiguity tagline influences consumer attention on billboard advertisement evaluation. Despite the exceptional influence of strategic ambiguity tagline on billboard advertisement evaluation, the concept of strategic ambiguity tagline as discursive resources remains poorly conceptualised by previous studies. An experimental study was conducted to investigate the underly…
No prominent works on this page.
Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention
Using strategic ambiguity tagline paradigm, we demonstrated that the strategic ambiguity tagline influences consumer attention on billboard advertisement evaluation. Despite the exceptional influence of strategic ambiguity tagline on billboard advertisement evaluation, the concept of strategic ambiguity tagline as discursive resources remains poorly conceptualised by previous studies. An experimental study was conducted to investigate the underly…
Impact of climate change awareness on household attitude toward food waste reduction
Impact of creative ambiguous cue strategies on consumer purchase decisions
We conducted a study to investigate whether the perceived ambiguity of billboard cues has an impact on evaluation and purchase decisions. In today's era of information overload, brands face difficulties in gaining recognition, and viewers often feel rushed and no longer find displayed advertisements appealing. In order to examine the effect of ambiguous cue advertisements on consumers' purchasing decisions, we designed an experiment as an additio…
Business (3 works) · Advertising (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Marketing (2 works) · Psychology (2 works) · Ambiguity (1 work) · Climate change (1 work) · Climate change mitigation (1 work) · Computer Science (1 work) · Consumer Market Behavior and Pricing (1 work)