R Petty

Dados Biográficos

ID6898768
NOMER Petty
PRENOMESR
SOBRENOMEPetty
ASSINATURAPETTY R
AFILIAÇÕESMacquarie University
VERIFICADONão
TOTAL DE OBRAS2
TOTAL DE CITAÇÕES0
TOTAL COMO AUTOR2
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO2004
ANO MAIS RECENTE DE PUBLICAÇÃO2016
ÍNDICE H0

  • The effects of emotional and rational news appeals on politicalattitudes

    Open AccessFabian Ryffel, D Altman et al.ARTICLEStudies in Communication and Media2016Referências: 14

    The present study investigates how emotional and rational appeals in political news media stories interact with preexisting attitudes in changing citizens' political attitudes. It is hypothesized that news media appeals that match predispositions are more likely to affect attitudes than mismatching media appeals. That is, people holding attitudes primarily based on affect should be more susceptible to emotionally arousing media content than to ra…

  • Using content analysis as a research method to inquire into intellectual capital reporting

    Open AccessJames Guthrie, R Petty et al.ARTICLEJournal of Intellectual Capital2004

    Increasingly, researchers in the field of intellectual capital (IC) need to be able to justify the specific research methods they use to collect the empirical data that they examine to support and test opinions regarding the merit of different approaches to managing and reporting IC. Of the various methods available to researchers seeking to understand intellectual capital reporting (ICR), content analysis is the most popular. The aim of this pap…