Yuting Shi
Biographic Data
| ID | 6900810 |
|---|---|
| NAME | Yuting Shi |
| GIVEN NAMES | Yuting |
| FAMILY NAME | Shi |
| SIGNATURE | SHI Y |
| AFFILIATIONS | Shanghai International Studies University |
| ORCID | 0000-0002-6733-0827 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From Schema to Construal: Matching Effect of Users’ Dynamic Browsing Modes and Advertising Appeals on In-Feed Advertising Attitudes
In recent years, in-feed advertising has seen rapid development, with its market share gradually expanding. How to continuously improve the effectiveness of in-feed advertising has become a focal issue of concern for all parties. Based on the Construal Level Theory, this paper explores the impact of the matching effect between users’ dynamic browsing modes and advertising appeals on users’ advertising attitudes, and investigates the moderating ro…
Consumer Responses to AI Disclosure Labels: The Role of Novelty and Authenticity
In digital marketing environments, consumers are increasingly encountering advertising images created by artificial intelligence (AI). Nonetheless, the psychological mechanisms through which advertising images AI disclosure labels (present vs. absent) influence consumer responses remain under-explored. Grounded in the elaboration likelihood model and regulatory focus theory, this article proposes a double-edged sword framework and tests the hypot…
The uneven reaction to combat the Covid-19 pandemic: Geovisualizing of fever clinics in mainland China
The COVID-19 pandemic has exerted unprecedented impacts on the world. Since its onset, China has established a network of fever clinics as an effective strategy to aggressively isolate and screen possible patients with COVID-19 symptoms. This study presents two fever clinic maps that visualize the uneven responses to the COVID-19 pandemic at the city level in mainland China. The maps highlight more resources in the southwest, northwest, east, and…
Intergenerational effects on individual charitable donation: An innovative study on philanthropy in China
The family, which is the basic unit of Chinese society, serves as the micro foundation of individual charitable behavior. This study examines the intergenerational effects on individual charitable donations in China based on China’s unique social structure, traditional culture, and philanthropic history. The study identifies the mutual influence of children’s charitable donation and parent’s charitable donation through both downward and upward in…
No prominent works on this page.
Intergenerational effects on individual charitable donation: An innovative study on philanthropy in China
The family, which is the basic unit of Chinese society, serves as the micro foundation of individual charitable behavior. This study examines the intergenerational effects on individual charitable donations in China based on China’s unique social structure, traditional culture, and philanthropic history. The study identifies the mutual influence of children’s charitable donation and parent’s charitable donation through both downward and upward in…
The uneven reaction to combat the Covid-19 pandemic: Geovisualizing of fever clinics in mainland China
The COVID-19 pandemic has exerted unprecedented impacts on the world. Since its onset, China has established a network of fever clinics as an effective strategy to aggressively isolate and screen possible patients with COVID-19 symptoms. This study presents two fever clinic maps that visualize the uneven responses to the COVID-19 pandemic at the city level in mainland China. The maps highlight more resources in the southwest, northwest, east, and…
From Schema to Construal: Matching Effect of Users’ Dynamic Browsing Modes and Advertising Appeals on In-Feed Advertising Attitudes
In recent years, in-feed advertising has seen rapid development, with its market share gradually expanding. How to continuously improve the effectiveness of in-feed advertising has become a focal issue of concern for all parties. Based on the Construal Level Theory, this paper explores the impact of the matching effect between users’ dynamic browsing modes and advertising appeals on users’ advertising attitudes, and investigates the moderating ro…
Consumer Responses to AI Disclosure Labels: The Role of Novelty and Authenticity
In digital marketing environments, consumers are increasingly encountering advertising images created by artificial intelligence (AI). Nonetheless, the psychological mechanisms through which advertising images AI disclosure labels (present vs. absent) influence consumer responses remain under-explored. Grounded in the elaboration likelihood model and regulatory focus theory, this article proposes a double-edged sword framework and tests the hypot…
China (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · 2019-20 coronavirus outbreak (1 works) · Advertising research (1 works) · AI in Service Interactions (1 works) · Appeal (1 works) · Archaeology (1 works) · Behavioral Health and Interventions (1 works) · China mainland (1 works) · Chinese culture (1 works)