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Rofiaty Rofiaty

Biographic Data

ID6901141
NAMERofiaty Rofiaty
GIVEN NAMESRofiaty
FAMILY NAMERofiaty
SIGNATUREROFIATY R
AFFILIATIONSUniversity of Brawijaya
ORCID0000-0001-9057-139X
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS0
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2025
H-INDEX0
  • Improve Work-Life Balance Through Optimizing Employee Spirituality

    Open Access•Marna Rita Yarsi, Armanu Thoyib et al.•ARTICLE•Journal of Ecohumanism•2025

    Adaptation during the Covid-19 pandemic has caused work patterns and lifestyle changes. Technological developments make it possible for someone to be very accessible anytime, anywhere, so the boundaries between work life and personal life are increasingly biased. This research aims to test 4 (four) hypotheses about whether Work-Life Balance (WLB) is influenced by Emotional Intelligence (EI) and Employee Spirituality (ES) either directly or throug…

  • Synergy of Pentahelix Model in Digital Startup Acceleration

    Open Access•Sausan Putri Pratiwi, Noermijati Noermijati et al.•ARTICLE•Millennial Asia•2025•References: 5

    This study examines the implementation of the Pentahelix collaboration model in accelerating digital startup growth within the Malang region (Malang Raya), Indonesia. Through a qualitative case study involving 12 key informants, the research investigates how formal and informal institutional factors shape stakeholder roles and collaborative dynamics in the regional startup ecosystem. Findings suggest that successful stakeholder collaboration requ…

  • The Role of Marketing and Digital Marketing Capabilities

    Open Access•Aditya Budi KRISNANTO, Surachman SURACHMAN et al.•ARTICLE•Revista de Cercetare si…•2023

    Public enterprises and small and medium enterprises (SMEs) have similar goals in the eyes of the state. SMEs that get government or public bodies funding can make it a public enterprise. These enterprises in Indonesia face challenges due to limited resources, low market reach, and low marketing expertise. They must leverage their marketing capabilities effectively and adopt strategic approaches such as entrepreneurial orientation and digital mark…

  • The Strategy of Sustainable Competitive Advantage Creation by Make-Up Artists (A Study of Male Make-Up Artists in Greater Malang)

    Open Access•Nanja Anggun Angginani, Rofiaty Rofiaty et al.•ARTICLE•International Journal of…•2021

    Make-up artist is a profession that has long been identified as woman’s job. Now this job also taken by males, who even can survive the competition. The objective of this study is to analyse the strategy of male make-up artists in creating their sustainable competitive advantage.By phenomenological approach the results of this study are male make-up artists in Greater Malang build their sustainable competitive advantage by (1) maintaining the qua…

  • The mediating role of destination value, tourist satisfaction, and tourist engagement on the relationship between destination image and tourist loyalty in Maluku, Indonesia

    Victor Ernest Huwae, Noermijati Noermijati et al.•ARTICLE•Leisure/Loisir•2020

    Tourist loyalty became a vital purpose for tourist destinations management. This study aimed to investigate and analyze the tourist loyalty defining factor visiting the beach in Maluku, Indonesia. The relationship between destination image and value, and tourist satisfaction and engagement on loyalty, both directly and indirectly, were discussed in this study. The survey used purposive-sampling methods with 216 domestic tourists and then analyzed…

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  • The mediating role of destination value, tourist satisfaction, and tourist engagement on the relationship between destination image and tourist loyalty in Maluku, Indonesia

    Victor Ernest Huwae, Noermijati Noermijati et al.•ARTICLE•Leisure/Loisir•2020

    Tourist loyalty became a vital purpose for tourist destinations management. This study aimed to investigate and analyze the tourist loyalty defining factor visiting the beach in Maluku, Indonesia. The relationship between destination image and value, and tourist satisfaction and engagement on loyalty, both directly and indirectly, were discussed in this study. The survey used purposive-sampling methods with 216 domestic tourists and then analyzed…

  • The Strategy of Sustainable Competitive Advantage Creation by Make-Up Artists (A Study of Male Make-Up Artists in Greater Malang)

    Open Access•Nanja Anggun Angginani, Rofiaty Rofiaty et al.•ARTICLE•International Journal of…•2021

    Make-up artist is a profession that has long been identified as woman’s job. Now this job also taken by males, who even can survive the competition. The objective of this study is to analyse the strategy of male make-up artists in creating their sustainable competitive advantage.By phenomenological approach the results of this study are male make-up artists in Greater Malang build their sustainable competitive advantage by (1) maintaining the qua…

  • The Role of Marketing and Digital Marketing Capabilities

    Open Access•Aditya Budi KRISNANTO, Surachman SURACHMAN et al.•ARTICLE•Revista de Cercetare si…•2023

    Public enterprises and small and medium enterprises (SMEs) have similar goals in the eyes of the state. SMEs that get government or public bodies funding can make it a public enterprise. These enterprises in Indonesia face challenges due to limited resources, low market reach, and low marketing expertise. They must leverage their marketing capabilities effectively and adopt strategic approaches such as entrepreneurial orientation and digital mark…

  • Improve Work-Life Balance Through Optimizing Employee Spirituality

    Open Access•Marna Rita Yarsi, Armanu Thoyib et al.•ARTICLE•Journal of Ecohumanism•2025

    Adaptation during the Covid-19 pandemic has caused work patterns and lifestyle changes. Technological developments make it possible for someone to be very accessible anytime, anywhere, so the boundaries between work life and personal life are increasingly biased. This research aims to test 4 (four) hypotheses about whether Work-Life Balance (WLB) is influenced by Emotional Intelligence (EI) and Employee Spirituality (ES) either directly or throug…

  • Synergy of Pentahelix Model in Digital Startup Acceleration

    Open Access•Sausan Putri Pratiwi, Noermijati Noermijati et al.•ARTICLE•Millennial Asia•2025•References: 5

    This study examines the implementation of the Pentahelix collaboration model in accelerating digital startup growth within the Malang region (Malang Raya), Indonesia. Through a qualitative case study involving 12 key informants, the research investigates how formal and informal institutional factors shape stakeholder roles and collaborative dynamics in the regional startup ecosystem. Findings suggest that successful stakeholder collaboration requ…

Business (5 works) · Marketing (3 works) · Digital Marketing and Social Media (2 works) · Political science (2 works) · Process management (2 works) · Psychology (2 works) · SMEs Development and Digital Marketing (2 works) · Sociology (2 works) · Advertising (1 work) · Business marketing (1 work)

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