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Kittichai Kasemsarn

Biographic Data

ID6901271
NAMEKittichai Kasemsarn
GIVEN NAMESKittichai
FAMILY NAMEKasemsarn
SIGNATUREKASEMSARN K
AFFILIATIONSKing Mongkut's Institute of Technology Ladkrabang
ORCID0009-0001-2152-5389
VERIFIEDYes
TOTAL WORKS12
TOTAL CITATIONS7
WORKS AS AUTHOR12
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Artistic Interventions as Urban Planning Tools

    Open Access•Pichamon Hanchotiphan, Kittichai Kasemsarn•ARTICLE•Urban Science•2026

    Urban planners increasingly recognize artistic interventions as strategic tools for cultural tourism development and city revitalization. However, systematic understanding of their function as planning instruments remains limited. This systematic review examines how community-led artistic interventions facilitate authentic cultural heritage tourism and aims to develop a framework for sustainable development. Following PRISMA guidelines, this rese…

  • Digital Storytelling in Cultural and Heritage Tourism

    Open Access•Kittichai Kasemsarn, Farnaz Nickpour•ARTICLE•Heritage•2025

    Digital storytelling in cultural and heritage tourism offers significant potential for youth engagement through social media platforms. However, current digital storytelling frameworks illustrate research gaps in integrating digital storytelling guidelines with social-media-specific requirements. Therefore, this review aims to develop an integrated digital storytelling for social media framework that extends traditional digital storytelling guide…

  • Museum Presentations for Older Adults

    Open Access•Kittichai Kasemsarn, Farnaz Nickpour•ARTICLE•Heritage•2025

    Museums face significant challenges in engaging older adult visitors, particularly regarding digital storytelling (DST) integration and technology accessibility. In this case, universal design for learning (UDL) principles could address accessibility and engagement challenges for older adult visitors through multiple means of representation, engagement, and expression. This review examines how museums can develop inclusive DST frameworks that int…

  • Urban Branding Through Cultural–Creative Tourism

    Open Access•Kittichai Kasemsarn, Antika Sawadsri et al.•ARTICLE•Urban Science•2025

    Several studies on cultural–creative tourism, urban branding (UB), youth engagement, and sustainability have been conducted in isolation, obstructing comprehensive approaches to UB development challenges. This review article aims to develop an integrated framework representing the complex interrelationships between these factors through a theory-based review and case study analysis. Methodologically, the investigation adopts bibliometric analysis…

  • An Exploratory Study of Social Media Storytelling Framework for Cultural Heritage Tourism Among Youth

    Open Access•Kittichai Kasemsarn, Farnaz Nickpour•ARTICLE•Heritage•2025•References: 10

    This exploratory study investigates how youths aged 18–25 perceive and prioritize elements of the Integrated Digital Storytelling for Social Media (IDSM) framework in cultural heritage tourism contexts, addressing critical gaps between theoretical frameworks and contemporary social media engagement requirements. Through purposive sampling at cultural heritage tourism sites in Bangkok, Thailand, questionnaires were distributed to 100 participants …

  • The Authenticity Challenge in Digital and Social Media in Cultural Tourism

    Open Access•Nattapong Manlee, Kittichai Kasemsarn•ARTICLE•Heritage•2025

    Contemporary cultural tourism faces a critical digital authenticity paradox where social media engagement necessitates platform integration, yet algorithms prioritize engagement-driven content over culturally accurate heritage representations. This systematic review develops an initial framework addressing authenticity preservation challenges through systematic analysis of platform-mediated heritage representation. Following PRISMA guidelines, re…

  • Teaching art via digital technology for the elderly applying with inclusive design

    Open Access•Kittichai Kasemsarn, Antika Sawadsri•ARTICLE•Journal of Infrastructure Policy…•2024

    Art studies and activities for older adults have received significantly less attention as a result of prohibitively expensive materials that are unfit for commercial use, and research utilizing digital technology to investigate artistic activities for older adults is extremely limited. The purpose of this article is to analyze and review recent research in these fields to summarize the current trends. The literature review comprised 108 articles …

  • The attributes of heritage, cultural, and creative tourism in the context of sustainability before and after the Covid-19 pandemic

    Open Access•Kittichai Kasemsarn•ARTICLE•Journal of Infrastructure Policy…•2024

    The activities and characteristics of heritage, cultural, and creative tourism are notably distinct despite the fact that they are frequently confused and misunderstood. Moreover, these types of tourism have been significantly affected by the COVID-19 pandemic. This review article aims to explore the characteristics of three types of tourism, both pre- and post-pandemic, and seeks to propose sustainable solutions with new opportunities for the to…

  • Universal Design for Learning (UDL) in Heritage Education

    Open Access•Kittichai Kasemsarn, Antika Sawadsri•ARTICLE•Heritage•2024•References: 10

    Even though classic literature has cultural and educational value in heritage education, students often have trouble becoming interested because of the archaic language, a lack of good learning materials, the idea that the literature is not relevant, and complicated plots. This research aims to enhance heritage education by identifying barriers and drivers in youth engagement with classic Thai literature and exploring how Universal Design for Lea…

  • Applying Classic Literature to Facilitate Cultural Heritage Tourism for Youth through Multimedia E-Book

    Open Access•Kittichai Kasemsarn•ARTICLE•Heritage•2024•Cited by: 2•References: 9

    The majority of cultural heritage tourism globally lacks the diversity of young tourists since there is a universal trend among youth worldwide considering that cultural and heritage stories are unrelated to their lifestyles and not designed for them. This research therefore makes use of classic Thai literature that the target group (grade 12) has studied, “Khun Chang Khun Phaen (KCKP)”, which includes actual heritage places in the province of Su…

  • Museums for Older Adults and Mobility-Impaired People

    Open Access•Kittichai Kasemsarn, Antika Sawadsri et al.•ARTICLE•Heritage•2024•Cited by: 5•References: 3

    The research problems addressed in this article pertain to the limited understanding and insufficient availability of digital storytelling guidelines for elderly and physically impaired individuals in museum presentations. The objective of this review is to explore digital storytelling guidelines along with the latest technology in museums catering to older adults and those with mobility impairments. This literature review included databases such…

  • Applying Inclusive Design and Digital Storytelling to Facilitate Cultural Tourism

    Open Access•Kittichai Kasemsarn, David Harrison et al.•ARTICLE•Heritage•2023

    This article aims to review and identify key challenges and opportunities in the interrelationship between cultural tourism, inclusive design, and digital storytelling fields. The literature review included searching Scopus, ScienceDirect, and Google Scholar for three main field keywords, drawing 421 articles between 1990 and 2022. Content analysis was applied to literature findings and five categories with twenty-three themes emerged accordingly…

  • Museums for Older Adults and Mobility-Impaired People

    Open Access•Kittichai Kasemsarn, Antika Sawadsri et al.•ARTICLE•Heritage•2024•Cited by: 5•References: 3

    The research problems addressed in this article pertain to the limited understanding and insufficient availability of digital storytelling guidelines for elderly and physically impaired individuals in museum presentations. The objective of this review is to explore digital storytelling guidelines along with the latest technology in museums catering to older adults and those with mobility impairments. This literature review included databases such…

  • Applying Classic Literature to Facilitate Cultural Heritage Tourism for Youth through Multimedia E-Book

    Open Access•Kittichai Kasemsarn•ARTICLE•Heritage•2024•Cited by: 2•References: 9

    The majority of cultural heritage tourism globally lacks the diversity of young tourists since there is a universal trend among youth worldwide considering that cultural and heritage stories are unrelated to their lifestyles and not designed for them. This research therefore makes use of classic Thai literature that the target group (grade 12) has studied, “Khun Chang Khun Phaen (KCKP)”, which includes actual heritage places in the province of Su…

  • Applying Inclusive Design and Digital Storytelling to Facilitate Cultural Tourism

    Open Access•Kittichai Kasemsarn, David Harrison et al.•ARTICLE•Heritage•2023

    This article aims to review and identify key challenges and opportunities in the interrelationship between cultural tourism, inclusive design, and digital storytelling fields. The literature review included searching Scopus, ScienceDirect, and Google Scholar for three main field keywords, drawing 421 articles between 1990 and 2022. Content analysis was applied to literature findings and five categories with twenty-three themes emerged accordingly…

  • Teaching art via digital technology for the elderly applying with inclusive design

    Open Access•Kittichai Kasemsarn, Antika Sawadsri•ARTICLE•Journal of Infrastructure Policy…•2024

    Art studies and activities for older adults have received significantly less attention as a result of prohibitively expensive materials that are unfit for commercial use, and research utilizing digital technology to investigate artistic activities for older adults is extremely limited. The purpose of this article is to analyze and review recent research in these fields to summarize the current trends. The literature review comprised 108 articles …

  • The attributes of heritage, cultural, and creative tourism in the context of sustainability before and after the Covid-19 pandemic

    Open Access•Kittichai Kasemsarn•ARTICLE•Journal of Infrastructure Policy…•2024

    The activities and characteristics of heritage, cultural, and creative tourism are notably distinct despite the fact that they are frequently confused and misunderstood. Moreover, these types of tourism have been significantly affected by the COVID-19 pandemic. This review article aims to explore the characteristics of three types of tourism, both pre- and post-pandemic, and seeks to propose sustainable solutions with new opportunities for the to…

  • Universal Design for Learning (UDL) in Heritage Education

    Open Access•Kittichai Kasemsarn, Antika Sawadsri•ARTICLE•Heritage•2024•References: 10

    Even though classic literature has cultural and educational value in heritage education, students often have trouble becoming interested because of the archaic language, a lack of good learning materials, the idea that the literature is not relevant, and complicated plots. This research aims to enhance heritage education by identifying barriers and drivers in youth engagement with classic Thai literature and exploring how Universal Design for Lea…

  • Applying Classic Literature to Facilitate Cultural Heritage Tourism for Youth through Multimedia E-Book

    Open Access•Kittichai Kasemsarn•ARTICLE•Heritage•2024•Cited by: 2•References: 9

    The majority of cultural heritage tourism globally lacks the diversity of young tourists since there is a universal trend among youth worldwide considering that cultural and heritage stories are unrelated to their lifestyles and not designed for them. This research therefore makes use of classic Thai literature that the target group (grade 12) has studied, “Khun Chang Khun Phaen (KCKP)”, which includes actual heritage places in the province of Su…

  • Museums for Older Adults and Mobility-Impaired People

    Open Access•Kittichai Kasemsarn, Antika Sawadsri et al.•ARTICLE•Heritage•2024•Cited by: 5•References: 3

    The research problems addressed in this article pertain to the limited understanding and insufficient availability of digital storytelling guidelines for elderly and physically impaired individuals in museum presentations. The objective of this review is to explore digital storytelling guidelines along with the latest technology in museums catering to older adults and those with mobility impairments. This literature review included databases such…

  • Digital Storytelling in Cultural and Heritage Tourism

    Open Access•Kittichai Kasemsarn, Farnaz Nickpour•ARTICLE•Heritage•2025

    Digital storytelling in cultural and heritage tourism offers significant potential for youth engagement through social media platforms. However, current digital storytelling frameworks illustrate research gaps in integrating digital storytelling guidelines with social-media-specific requirements. Therefore, this review aims to develop an integrated digital storytelling for social media framework that extends traditional digital storytelling guide…

  • Museum Presentations for Older Adults

    Open Access•Kittichai Kasemsarn, Farnaz Nickpour•ARTICLE•Heritage•2025

    Museums face significant challenges in engaging older adult visitors, particularly regarding digital storytelling (DST) integration and technology accessibility. In this case, universal design for learning (UDL) principles could address accessibility and engagement challenges for older adult visitors through multiple means of representation, engagement, and expression. This review examines how museums can develop inclusive DST frameworks that int…

  • Urban Branding Through Cultural–Creative Tourism

    Open Access•Kittichai Kasemsarn, Antika Sawadsri et al.•ARTICLE•Urban Science•2025

    Several studies on cultural–creative tourism, urban branding (UB), youth engagement, and sustainability have been conducted in isolation, obstructing comprehensive approaches to UB development challenges. This review article aims to develop an integrated framework representing the complex interrelationships between these factors through a theory-based review and case study analysis. Methodologically, the investigation adopts bibliometric analysis…

  • An Exploratory Study of Social Media Storytelling Framework for Cultural Heritage Tourism Among Youth

    Open Access•Kittichai Kasemsarn, Farnaz Nickpour•ARTICLE•Heritage•2025•References: 10

    This exploratory study investigates how youths aged 18–25 perceive and prioritize elements of the Integrated Digital Storytelling for Social Media (IDSM) framework in cultural heritage tourism contexts, addressing critical gaps between theoretical frameworks and contemporary social media engagement requirements. Through purposive sampling at cultural heritage tourism sites in Bangkok, Thailand, questionnaires were distributed to 100 participants …

  • The Authenticity Challenge in Digital and Social Media in Cultural Tourism

    Open Access•Nattapong Manlee, Kittichai Kasemsarn•ARTICLE•Heritage•2025

    Contemporary cultural tourism faces a critical digital authenticity paradox where social media engagement necessitates platform integration, yet algorithms prioritize engagement-driven content over culturally accurate heritage representations. This systematic review develops an initial framework addressing authenticity preservation challenges through systematic analysis of platform-mediated heritage representation. Following PRISMA guidelines, re…

  • Artistic Interventions as Urban Planning Tools

    Open Access•Pichamon Hanchotiphan, Kittichai Kasemsarn•ARTICLE•Urban Science•2026

    Urban planners increasingly recognize artistic interventions as strategic tools for cultural tourism development and city revitalization. However, systematic understanding of their function as planning instruments remains limited. This systematic review examines how community-led artistic interventions facilitate authentic cultural heritage tourism and aims to develop a framework for sustainable development. Following PRISMA guidelines, this rese…

Tourism (8 works) · Computer Science (6 works) · Cultural heritage (6 works) · Diverse Aspects of Tourism Research (6 works) · Art (5 works) · Digital Storytelling (5 works) · Multimedia (5 works) · Storytelling (5 works) · Digital Storytelling and Education (4 works) · Museums and Cultural Heritage (4 works)

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