Mhairi Rundell
Biographic Data
| ID | 6901547 |
|---|---|
| NAME | Mhairi Rundell |
| GIVEN NAMES | Mhairi |
| FAMILY NAME | Rundell |
| SIGNATURE | RUNDELL M |
| AFFILIATIONS | University of Salzburg |
| ORCID | 0009-0006-6648-4935 |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
How do you take a neutral stance on something?
Against a backdrop of shifting socio-political and ecological movements, this study explores the complex dynamics of corporate activism in the UK, with a specific post-Brexit focus. Using both multimodal discourse analysis and corpus linguistics methods, we posit that 1) corporate activism is indeed nuanced and dependent on the context in which it evolves, and 2) UK businesses tend to approach corporate activism as an extension of their external …
Mocking people for stupid opinions is not fun. Also it’s bad for business.” From using humour for webcare to polarization
Humour in digital business discourse may spark engagement but may also polarize. • Corporate social advocacy may please stakeholders but may also divide client bases. • Combining humour and corporate social advocacy may amplify the respective effect. • Corpus study of Ryanair tweets featuring humour and socio-political stance taking. • Digital discourse strategies to consider brand identity and communicative context. Today companies are encourage…
No prominent works on this page.
Mocking people for stupid opinions is not fun. Also it’s bad for business.” From using humour for webcare to polarization
Humour in digital business discourse may spark engagement but may also polarize. • Corporate social advocacy may please stakeholders but may also divide client bases. • Combining humour and corporate social advocacy may amplify the respective effect. • Corpus study of Ryanair tweets featuring humour and socio-political stance taking. • Digital discourse strategies to consider brand identity and communicative context. Today companies are encourage…
How do you take a neutral stance on something?
Against a backdrop of shifting socio-political and ecological movements, this study explores the complex dynamics of corporate activism in the UK, with a specific post-Brexit focus. Using both multimodal discourse analysis and corpus linguistics methods, we posit that 1) corporate activism is indeed nuanced and dependent on the context in which it evolves, and 2) UK businesses tend to approach corporate activism as an extension of their external …
Chemistry (1 work) · Digital Marketing and Social Media (1 work) · Discourse Analysis in Language Studies (1 work) · Humor Studies and Applications (1 work) · Linguistics and Discourse Analysis (1 work) · Polarization (electrochemistry (1 work) · Psychology (1 work) · Public Relations and Crisis Communication (1 work) · Sentiment Analysis and Opinion Mining (1 work) · Social Psychology (1 work)