Marcel Klapp
Biographic Data
| ID | 6901576 |
|---|---|
| NAME | Marcel Klapp |
| GIVEN NAMES | Marcel |
| FAMILY NAME | Klapp |
| SIGNATURE | KLAPP M |
| AFFILIATIONS | University of Cologne |
| ORCID | 0000-0002-3889-9715 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
That’s where I get reach!” Marketing Strategies of a Salafi Influencer on YouTube and TikTok
The article examines the media practices of a German Salafi missionary through the perspective of theories on Islamic authority and digital online marketing. Following an understanding of online Salafism as a cross-platform phenomenon, the paper draws on an ethnographic case study of Salafi Influencer Abdurrashid, examining the specific strategies he develops for his channels on YouTube and TikTok, the synergies he generates between them, and the…
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That’s where I get reach!” Marketing Strategies of a Salafi Influencer on YouTube and TikTok
The article examines the media practices of a German Salafi missionary through the perspective of theories on Islamic authority and digital online marketing. Following an understanding of online Salafism as a cross-platform phenomenon, the paper draws on an ethnographic case study of Salafi Influencer Abdurrashid, examining the specific strategies he develops for his channels on YouTube and TikTok, the synergies he generates between them, and the…
Business (1 work) · Computer Science (1 work) · Digital media (1 work) · Epistemology (1 work) · Gateway (web page (1 work) · German (1 work) · Halal products and consumer behavior (1 work) · Influencer marketing (1 work) · Islamic Finance and Communication (1 work) · Law (1 work)