Patrick Bertola
Biographic Data
| ID | 690887 |
|---|---|
| NAME | Patrick Bertola |
| GIVEN NAMES | Patrick |
| FAMILY NAME | Bertola |
| SIGNATURE | BERTOLA P |
| AFFILIATIONS | Politecnico di Milano |
| ORCID | 0000-0003-1522-4077 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1985 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Exploring the generative AI potential in the fashion design process
Over recent years, the rise of Generative Artificial Intelligence (Gen AI) has led to the emergence of numerous tools for the creation of visual and textual content. This technological advancement, supported by increasingly robust data management systems and targeted research efforts in this direction, has driven the continuous refinement of Machine Learning and Deep Learning models. As a result, Gen AI tools have demonstrated ever-increasing per…
From Cultural Branding to Cultural Empowerment through Social Innovation
Branded content appears to be the most promising frontier of contemporary companies' strategies within our hyperconnected society. This new context requires brands to demonstrate an increasing capacity to engage customers in continuous interactions and cultural exchanges through on-going narratives co-created with their audiences and perceived as authentic components of their hybrid physical-digital daily experiences. Within the physical-digital …
The Cultural Dimension of Design Driven Innovation. A Perspective from the Fashion Industry
Design, as discipline and practice, is referred to as the interpretation of contemporary culture, both in its tangible and intangible expressions. The design practice acts as an agent that can detect cultural evolutions, identify their drivers and patterns of change, and then design a possible new cultural environment, which can embed the newly-found meanings and drive the innovation of products and services. Through a literature review, the pape…
Rebranding Made in Italy
The article presents an overview of the Italian fashion system using an extensive case study analysis conducted by the authors in the years 2008–14, both through literature review and field research. The aim is to understand the present configuration of the Italian fashion system after the deep transformations that have occurred in the last fifteen years, both regarding the traditional Made in Italy brands, with their specific evolutionary models…
The Workshops
Exhibitions
The Lady Nelson Discovery Centre. Consultant curator Christine O'Brien. Mount Gambier, South Australia, permanent exhibition. Entry adult $7.70, family $18.70, concession $3.30/$6.60. Bunjilaka: The Aboriginal Centre at Museum Victoria. Indigenous Cultures Program Director, Gaye Sculthorpe. Museum Victoria, Melbourne, permanent exhibition. Entry $6.00 adults, $3.30 children, $4.50 concession, $16.00 family. The Perth Mint. Perth, permanent exhibi…
Tributers and Gold Mining in Boulder,1918-1934
Between 1918 and 1932, gold mining companies in Boulder increasingly used the tribute system of mining. They replaced some waged or contract labour with tributers who contracted with a company for the sub-lease of a portion of mine; from this tributers or their employees could extract ore for sale to and treatment by a company, paying the company or leaseholder a royalty on the gold won and an agreed sum based on a scale of charges for services a…
Italian miners and the second‐generation ‘Britishers’ at Kalgoorlie, Australia∗
This article studies the 1934 Kalgoorlie riot in Western Australia by placing the event in the wider social context of the period. The immediate cause of the riot was the killing of a local sports hero by an Italian barman. The rioters were descendants of English colonists and the object of their violence were the people of Southern European descent. They burned Southern European business. The government of Wester Australia acted in such a way th…
Italian miners and the second‐generation ‘Britishers’ at Kalgoorlie, Australia∗
This article studies the 1934 Kalgoorlie riot in Western Australia by placing the event in the wider social context of the period. The immediate cause of the riot was the killing of a local sports hero by an Italian barman. The rioters were descendants of English colonists and the object of their violence were the people of Southern European descent. They burned Southern European business. The government of Wester Australia acted in such a way th…
From Cultural Branding to Cultural Empowerment through Social Innovation
Branded content appears to be the most promising frontier of contemporary companies' strategies within our hyperconnected society. This new context requires brands to demonstrate an increasing capacity to engage customers in continuous interactions and cultural exchanges through on-going narratives co-created with their audiences and perceived as authentic components of their hybrid physical-digital daily experiences. Within the physical-digital …
Italian miners and the second‐generation ‘Britishers’ at Kalgoorlie, Australia∗
This article studies the 1934 Kalgoorlie riot in Western Australia by placing the event in the wider social context of the period. The immediate cause of the riot was the killing of a local sports hero by an Italian barman. The rioters were descendants of English colonists and the object of their violence were the people of Southern European descent. They burned Southern European business. The government of Wester Australia acted in such a way th…
Tributers and Gold Mining in Boulder,1918-1934
Between 1918 and 1932, gold mining companies in Boulder increasingly used the tribute system of mining. They replaced some waged or contract labour with tributers who contracted with a company for the sub-lease of a portion of mine; from this tributers or their employees could extract ore for sale to and treatment by a company, paying the company or leaseholder a royalty on the gold won and an agreed sum based on a scale of charges for services a…
Exhibitions
The Lady Nelson Discovery Centre. Consultant curator Christine O'Brien. Mount Gambier, South Australia, permanent exhibition. Entry adult $7.70, family $18.70, concession $3.30/$6.60. Bunjilaka: The Aboriginal Centre at Museum Victoria. Indigenous Cultures Program Director, Gaye Sculthorpe. Museum Victoria, Melbourne, permanent exhibition. Entry $6.00 adults, $3.30 children, $4.50 concession, $16.00 family. The Perth Mint. Perth, permanent exhibi…
The Workshops
Rebranding Made in Italy
The article presents an overview of the Italian fashion system using an extensive case study analysis conducted by the authors in the years 2008–14, both through literature review and field research. The aim is to understand the present configuration of the Italian fashion system after the deep transformations that have occurred in the last fifteen years, both regarding the traditional Made in Italy brands, with their specific evolutionary models…
The Cultural Dimension of Design Driven Innovation. A Perspective from the Fashion Industry
Design, as discipline and practice, is referred to as the interpretation of contemporary culture, both in its tangible and intangible expressions. The design practice acts as an agent that can detect cultural evolutions, identify their drivers and patterns of change, and then design a possible new cultural environment, which can embed the newly-found meanings and drive the innovation of products and services. Through a literature review, the pape…
From Cultural Branding to Cultural Empowerment through Social Innovation
Branded content appears to be the most promising frontier of contemporary companies' strategies within our hyperconnected society. This new context requires brands to demonstrate an increasing capacity to engage customers in continuous interactions and cultural exchanges through on-going narratives co-created with their audiences and perceived as authentic components of their hybrid physical-digital daily experiences. Within the physical-digital …
Exploring the generative AI potential in the fashion design process
Over recent years, the rise of Generative Artificial Intelligence (Gen AI) has led to the emergence of numerous tools for the creation of visual and textual content. This technological advancement, supported by increasingly robust data management systems and targeted research efforts in this direction, has driven the continuous refinement of Machine Learning and Deep Learning models. As a result, Gen AI tools have demonstrated ever-increasing per…
Engineering (4 works) · Political science (4 works) · Business (3 works) · Computer Science (3 works) · Fashion and Cultural Textiles (3 works) · History (3 works) · Archaeology (2 works) · Art (2 works) · Australian History and Society (2 works) · Cultural Industries and Urban Development (2 works)