Walter Giordano
Biographic Data
| ID | 6909082 |
|---|---|
| NAME | Walter Giordano |
| GIVEN NAMES | Walter |
| FAMILY NAME | Giordano |
| SIGNATURE | GIORDANO W |
| AFFILIATIONS | University of Naples Federico II |
| ORCID | 0000-0002-2436-922X |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Narrating Value
The luxury watch market is a fertile ground for investigating the discursive practices which lead to the construction of corporate brand identity and reputation. Far from being just commodities, luxury watches combine the tangibility of timekeeping devices with the intangibility of concepts like heritage, excellence and authenticity.This article investigates the discursive construction of corporate identity through the ‘About Us’ sections of the …
Expanding Communication Expectations
This entry presents cognitive-based strategies, called folds and swaps, communication professionals can use to introduce new concepts to different groups. A novel extension of prototype theory and script theory from cognitive psychology and linguistics, these strategies can help create messages that add, or fold, new ideas, activities, or items into existing processes. Communication professionals can also use these strategies to develop messaging…
Genetic Bragging as a Speech Act
The fast and consistent progress in DNA research has lead us to vent the possibility that bragging about one’s own genetic endowment is bound to become a linguistic practice with economic and social entailments. The family resemblance approach (Kleiber 1999) was used to shape what we dubbed here “genetic bragging” in a prototypical perspective to the definition of speech acts. Our assumption is that the “genealogical bragging” in the pre-DNA-test…
No prominent works on this page.
Genetic Bragging as a Speech Act
The fast and consistent progress in DNA research has lead us to vent the possibility that bragging about one’s own genetic endowment is bound to become a linguistic practice with economic and social entailments. The family resemblance approach (Kleiber 1999) was used to shape what we dubbed here “genetic bragging” in a prototypical perspective to the definition of speech acts. Our assumption is that the “genealogical bragging” in the pre-DNA-test…
Expanding Communication Expectations
This entry presents cognitive-based strategies, called folds and swaps, communication professionals can use to introduce new concepts to different groups. A novel extension of prototype theory and script theory from cognitive psychology and linguistics, these strategies can help create messages that add, or fold, new ideas, activities, or items into existing processes. Communication professionals can also use these strategies to develop messaging…
Narrating Value
The luxury watch market is a fertile ground for investigating the discursive practices which lead to the construction of corporate brand identity and reputation. Far from being just commodities, luxury watches combine the tangibility of timekeeping devices with the intangibility of concepts like heritage, excellence and authenticity.This article investigates the discursive construction of corporate identity through the ‘About Us’ sections of the …
Sociology (2 works) · Brand identity (1 work) · Business (1 work) · Cognition (1 work) · Cognitive linguistics (1 work) · Cognitive science (1 work) · Commodity (1 work) · Communication (1 work) · Communication theory (1 work) · Computer Science (1 work)