Peter Ractham
Biographic Data
| ID | 6909566 |
|---|---|
| NAME | Peter Ractham |
| GIVEN NAMES | Peter |
| FAMILY NAME | Ractham |
| SIGNATURE | RACTHAM P |
| AFFILIATIONS | Thammasat University |
| ORCID | 0000-0003-3164-5437 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Politically Engaged and/or Online Addicted? Assessing Youth Engagement with Digital Fluency and Addiction
While online behaviors have flourished in youth studies, they have seldom been considered in relation to political behaviors. Using structural equation modeling, we examine whether digital fluency is associated with online political participation through political efficacy, and whether online addiction moderates these relationships among youths in Taiwan and Hong Kong. Political efficacy positively predicts online political participation, and med…
Deploying explainable AI in entrepreneurial organizations
How Customer Satisfaction Drivers in Online Reviews of Food Trucks and Quick Service Restaurants Differ
Although food trucks have attracted significant attention among the dining public, little is known in the academic literature about what drives consumer satisfaction with them. Employing a grounded theory methodology, we analyzed a large set of Yelp reviews to determine whether the antecedents of satisfaction with food trucks differ from those associated with quick-service restaurants. We found that for most attributes, positive experiences at fo…
Augmented spirituality
Drivers of sustainable business model innovations. An upper echelon theory perspective
This study explores the factors that drive the adoption of sustainable business model innovations (SBMIs). In this mixed-method (qualitative and quantitative) study, we draw on upper echelon theory to identify the factors that have led firms to switch from conventional products and processes to sustainable business innovation. This study of senior managers uses qualitative data to understand the mechanisms adopted by top management to make the sw…
Cultural influence on using mobile instant messaging applications to develop and maintain friendships
Mobile instant messaging (MIM) applications have gained popularity in recent years. Their useful and effective features help users communicate more effectively. Communication technology adoption requires an understanding of cultural factors. In this study, there are four cultural dimensions evaluated: collectivism (COL), masculinity (MAS), power distance (PWR), and uncertainty avoidance (UA). These four cultural dimensions of a country were studi…
Motivating factors for tourists to adopt and recommend vaccine tourism
Vaccine tourism is a new type of medical tourism that allows tourists to travel internationally to receive the vaccine occultation while they are traveling. There are strong possibilities that vaccine tourism will grow in popularity due to recent COVID-19 vaccine discrepancy between rich and poor countries and uncertainty of the current and future variation in diseases. Vaccine tourism can play important role to revive the stagnant tourism indust…
Factors mediating social media-induced fear of missing out (FoMO) and social media fatigue
The proliferation of social media platforms has provided researchers with ample opportunities to explore the implications of these platforms' positive and negative use. Focusing on the latter, the literature has highlighted the severe implications of the fear of missing out (FoMO) and its associations with negative aspects of social media use, such as the problematic use of social media, phubbing, and reduced well-being. Our study investigates th…
Safeguarding Korean Export Trade through Social Media-Driven Risk Identification and Characterization
Purpose – Korean exports account for a vast proportion of Korean GDP, and large volumes of Korean products are sold in the United States. Identifying and characterizing actual and potential product hazards related to Korean products is critical to safeguard Korean export trade, as severe quality issues can impair Korea’s reputation and reduce global consumer confidence in Korean products. In this study, we develop country-of-origin-based product …
No prominent works on this page.
Safeguarding Korean Export Trade through Social Media-Driven Risk Identification and Characterization
Purpose – Korean exports account for a vast proportion of Korean GDP, and large volumes of Korean products are sold in the United States. Identifying and characterizing actual and potential product hazards related to Korean products is critical to safeguard Korean export trade, as severe quality issues can impair Korea’s reputation and reduce global consumer confidence in Korean products. In this study, we develop country-of-origin-based product …
Cultural influence on using mobile instant messaging applications to develop and maintain friendships
Mobile instant messaging (MIM) applications have gained popularity in recent years. Their useful and effective features help users communicate more effectively. Communication technology adoption requires an understanding of cultural factors. In this study, there are four cultural dimensions evaluated: collectivism (COL), masculinity (MAS), power distance (PWR), and uncertainty avoidance (UA). These four cultural dimensions of a country were studi…
Motivating factors for tourists to adopt and recommend vaccine tourism
Vaccine tourism is a new type of medical tourism that allows tourists to travel internationally to receive the vaccine occultation while they are traveling. There are strong possibilities that vaccine tourism will grow in popularity due to recent COVID-19 vaccine discrepancy between rich and poor countries and uncertainty of the current and future variation in diseases. Vaccine tourism can play important role to revive the stagnant tourism indust…
Factors mediating social media-induced fear of missing out (FoMO) and social media fatigue
The proliferation of social media platforms has provided researchers with ample opportunities to explore the implications of these platforms' positive and negative use. Focusing on the latter, the literature has highlighted the severe implications of the fear of missing out (FoMO) and its associations with negative aspects of social media use, such as the problematic use of social media, phubbing, and reduced well-being. Our study investigates th…
Augmented spirituality
Drivers of sustainable business model innovations. An upper echelon theory perspective
This study explores the factors that drive the adoption of sustainable business model innovations (SBMIs). In this mixed-method (qualitative and quantitative) study, we draw on upper echelon theory to identify the factors that have led firms to switch from conventional products and processes to sustainable business innovation. This study of senior managers uses qualitative data to understand the mechanisms adopted by top management to make the sw…
How Customer Satisfaction Drivers in Online Reviews of Food Trucks and Quick Service Restaurants Differ
Although food trucks have attracted significant attention among the dining public, little is known in the academic literature about what drives consumer satisfaction with them. Employing a grounded theory methodology, we analyzed a large set of Yelp reviews to determine whether the antecedents of satisfaction with food trucks differ from those associated with quick-service restaurants. We found that for most attributes, positive experiences at fo…
Deploying explainable AI in entrepreneurial organizations
Politically Engaged and/or Online Addicted? Assessing Youth Engagement with Digital Fluency and Addiction
While online behaviors have flourished in youth studies, they have seldom been considered in relation to political behaviors. Using structural equation modeling, we examine whether digital fluency is associated with online political participation through political efficacy, and whether online addiction moderates these relationships among youths in Taiwan and Hong Kong. Political efficacy positively predicts online political participation, and med…
Business (6 works) · Computer Science (6 works) · Psychology (6 works) · Advertising (4 works) · Marketing (4 works) · Political science (4 works) · Impact of Technology on Adolescents (3 works) · Social Psychology (3 works) · Association (psychology) (2 works) · Digital Marketing and Social Media (2 works)