Jorge Caldera Serrano
Biographic Data
| ID | 6909933 |
|---|---|
| NAME | Jorge Caldera Serrano |
| GIVEN NAMES | Jorge Caldera |
| FAMILY NAME | Serrano |
| SIGNATURE | SERRANO J C |
| AFFILIATIONS | Universidad de Las Américas |
| ORCID | 0000-0001-6932-1556 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1978 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Narrativas silenciadas: Estrategias de exclusión y control de información en colecciones audiovisuales
This study analyzes the strategies of exclusion and information control in audiovisual archives and their impact on collective memory. Through an interdisciplinary approach that combines archival studies, communication studies, and digital humanities, it identifies the mechanisms of omission, manipulation, and access restriction that affect the representation of marginalized groups and the construction of dominant narratives. The methodology incl…
Extending the theory of planned behavior toward sustainable entrepreneurial intention: The role of education and altruism among Chilean university students
Introduction Sustainable entrepreneurship is increasingly relevant for addressing environmental and social challenges. This study analyzed sustainable entrepreneurial intention among university students in Chile by extending the theory of planned behavior (TPB) with education for sustainable entrepreneurship and altruism. Methods The study adopted a quantitative, explanatory, cross-sectional design. Data were collected through a non-probabilistic…
From altruistic values to sustainable entrepreneurial intention: A multiple mediation analysis using the value–attitude–behavior framework in Latin America
The purpose of this study was to analyze the influence of altruism on the sustainable entrepreneurship intentions (SEI) of university students in business management programs in Latin America. To achieve this, the study integrates the Value-Attitude-Behavior model (VAB) hierarchy into an extended Theory of Planned Behavior (TPB). The research utilized a sample of 806 undergraduate students in economics and management from Chile, Colombia, and Per…
From search engines to social influence: A stimulus–organism–response model of travel influencers on TikTok
In the context of the growing use of social media platforms as search engines, this study examines the role of travel influencers on TikTok as persuasive agents shaping tourism-related attitudes and intentions among young users in Chile. Based on the Stimulus–Organism–Response (S-O-R) framework, it is proposed that the dimensions of the influencer construct (attractiveness, expertise, trustworthiness, authenticity, and inspiration) serve as stimu…
Understanding viewer support in video game streaming: Key insights into donation drivers
The rise of video game streaming (VGS) platforms has transformed how audiences’ engagement with content and support creators through voluntary donations. This study examines the psychological and relational factors that influence donation intentions among Chilean Millennials and Centennials, drawing on the Stimulus–Organism–Response (S–O–R) theoretical framework. We conceptualize parasocial relationships and social presence as social stimuli that…
What leads users to recommend, not just use? Unpacking service quality, labor perceptions, and conscious consumer choice in food delivery apps
This study examines how perceptions of service quality, working conditions, and socially conscious consumption influence the intention to use and recommend food delivery applications in Chile. Drawing on the Stimulus-Organism-Behavior-Consequence (SOBC) theoretical framework, this study simultaneously analyzed functional factors, namely efficiency, fulfillment, system availability, and privacy, and ethical-social factors, such as perceived workin…
Exploring the moderating effect of brand image on the relationship between customer satisfaction and repurchase intentions in the fast-food industry
Purpose This study aimed to determine whether the brand image of fast-food restaurants moderates the relationship between satisfaction and loyalty among Chilean customers. Design/methodology/approach The study was conducted using a structural equation modeling approach and involved a sample of 1,000 fast-food customers who were surveyed through nonprobabilistic sampling with a questionnaire consisting of 21 items. The instrument underwent validat…
Estructura y funcionamiento del servicio de información audiovisual en televisión
Different aspects related to television information services are described, with particular attention given to the units responsible for analysing and disseminating audiovisual documentation. The concept of the work object is analysed, settling finally on the concept of moving image, as opposed to the traditional term of audio-visual documentation. The departmental organisation common to national and regional television in Spain is explained. The…
El cooperativismo agrario en México: Implantador Del Capitalismo Estatal Dependiente
El presente ensayo intenta discutir el fen'meno del cooperativismo dentro del sector agricola basandose en un trabajo de campo hecho en el Sur de Mexico. Despues de la exposicion de algunos datos concretos se trata, a traves de una hip'tesis, de generalizar la realidad encontrada en la micro-comunidad para aplicarla primero a todo Mexico y, en un segundo paso, integrarla dentro de la formacion capitalistica estatal dependiente. Asi, el cooperativ…
Estructura y funcionamiento del servicio de información audiovisual en televisión
Different aspects related to television information services are described, with particular attention given to the units responsible for analysing and disseminating audiovisual documentation. The concept of the work object is analysed, settling finally on the concept of moving image, as opposed to the traditional term of audio-visual documentation. The departmental organisation common to national and regional television in Spain is explained. The…
El cooperativismo agrario en México: Implantador Del Capitalismo Estatal Dependiente
El presente ensayo intenta discutir el fen'meno del cooperativismo dentro del sector agricola basandose en un trabajo de campo hecho en el Sur de Mexico. Despues de la exposicion de algunos datos concretos se trata, a traves de una hip'tesis, de generalizar la realidad encontrada en la micro-comunidad para aplicarla primero a todo Mexico y, en un segundo paso, integrarla dentro de la formacion capitalistica estatal dependiente. Asi, el cooperativ…
Estructura y funcionamiento del servicio de información audiovisual en televisión
Different aspects related to television information services are described, with particular attention given to the units responsible for analysing and disseminating audiovisual documentation. The concept of the work object is analysed, settling finally on the concept of moving image, as opposed to the traditional term of audio-visual documentation. The departmental organisation common to national and regional television in Spain is explained. The…
Exploring the moderating effect of brand image on the relationship between customer satisfaction and repurchase intentions in the fast-food industry
Purpose This study aimed to determine whether the brand image of fast-food restaurants moderates the relationship between satisfaction and loyalty among Chilean customers. Design/methodology/approach The study was conducted using a structural equation modeling approach and involved a sample of 1,000 fast-food customers who were surveyed through nonprobabilistic sampling with a questionnaire consisting of 21 items. The instrument underwent validat…
From search engines to social influence: A stimulus–organism–response model of travel influencers on TikTok
In the context of the growing use of social media platforms as search engines, this study examines the role of travel influencers on TikTok as persuasive agents shaping tourism-related attitudes and intentions among young users in Chile. Based on the Stimulus–Organism–Response (S-O-R) framework, it is proposed that the dimensions of the influencer construct (attractiveness, expertise, trustworthiness, authenticity, and inspiration) serve as stimu…
Understanding viewer support in video game streaming: Key insights into donation drivers
The rise of video game streaming (VGS) platforms has transformed how audiences’ engagement with content and support creators through voluntary donations. This study examines the psychological and relational factors that influence donation intentions among Chilean Millennials and Centennials, drawing on the Stimulus–Organism–Response (S–O–R) theoretical framework. We conceptualize parasocial relationships and social presence as social stimuli that…
What leads users to recommend, not just use? Unpacking service quality, labor perceptions, and conscious consumer choice in food delivery apps
This study examines how perceptions of service quality, working conditions, and socially conscious consumption influence the intention to use and recommend food delivery applications in Chile. Drawing on the Stimulus-Organism-Behavior-Consequence (SOBC) theoretical framework, this study simultaneously analyzed functional factors, namely efficiency, fulfillment, system availability, and privacy, and ethical-social factors, such as perceived workin…
Narrativas silenciadas: Estrategias de exclusión y control de información en colecciones audiovisuales
This study analyzes the strategies of exclusion and information control in audiovisual archives and their impact on collective memory. Through an interdisciplinary approach that combines archival studies, communication studies, and digital humanities, it identifies the mechanisms of omission, manipulation, and access restriction that affect the representation of marginalized groups and the construction of dominant narratives. The methodology incl…
Extending the theory of planned behavior toward sustainable entrepreneurial intention: The role of education and altruism among Chilean university students
Introduction Sustainable entrepreneurship is increasingly relevant for addressing environmental and social challenges. This study analyzed sustainable entrepreneurial intention among university students in Chile by extending the theory of planned behavior (TPB) with education for sustainable entrepreneurship and altruism. Methods The study adopted a quantitative, explanatory, cross-sectional design. Data were collected through a non-probabilistic…
From altruistic values to sustainable entrepreneurial intention: A multiple mediation analysis using the value–attitude–behavior framework in Latin America
The purpose of this study was to analyze the influence of altruism on the sustainable entrepreneurship intentions (SEI) of university students in business management programs in Latin America. To achieve this, the study integrates the Value-Attitude-Behavior model (VAB) hierarchy into an extended Theory of Planned Behavior (TPB). The research utilized a sample of 806 undergraduate students in economics and management from Chile, Colombia, and Per…
Digital Marketing and Social Media (3 works) · Political science (3 works) · Business (2 works) · Computer Science (2 works) · Consumer behaviour (2 works) · Consumer Retail Behavior Studies (2 works) · Entrepreneurship (2 works) · Humanities (2 works) · Innovation and Socioeconomic Development (2 works) · Marketing (2 works)