Miglé Eleonora Černikovaitė
Biographic Data
| ID | 6912639 |
|---|---|
| NAME | Miglé Eleonora Černikovaitė |
| GIVEN NAMES | Miglé Eleonora |
| FAMILY NAME | Černikovaitė |
| SIGNATURE | ČERNIKOVAITĖ M E |
| AFFILIATIONS | Mykolas Romeris University |
| ORCID | 0000-0002-8307-3242 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Estudio comparativo de los NFT en Europa
El presente artículo aborda la realidad digital reciente y el contexto contemporáneo, con el objetivo de comprender la casuística de los NFT en Europa a través de dos casos de expansión comparativos: el español y el lituano. Metodológicamente, el estudio adopta un enfoque híbrido, combinando la revisión teórica de los Non-Fungible Tokens con técnicas empíricas de recolección de datos, como entrevistas en profundidad y encuestas. De manera prelimi…
Uses and benefits of NFTs in Lithuanian digital culture
Introduction: The interplay between digital culture and non-fungible tokens (NFTs) represents a major paradigm shift in the creative industries, especially in the European context. This article examines the relevance of this issue, highlighting the transformative impact of NFTs on artistic practices and the art market in general. The study addresses the dual nature of NFT as a source of opportunities and challenges for artists, including issues o…
Expectations vs. reality
City branding is a multifaceted process that intertwines various cultural, social, and economic aspects. In the context of urban branding, particularly in the case of Vilnius, the role of humour as a communication tool is gaining prominence. The objective of this study is to ascertain the impact of humour in Vilnius brand communication and to assess how humour affects the city's brand image among diverse audiences. While conventional corporate br…
The Role of Influencers and Opinion Formers Marketing on Creative Brand Communication
The growing power of social media and the fast change of communication forms encourages marketers to explore new ways for brands to communicate creatively and effectively. The aim of this study is to determine how to reveal the involvement of influencers in creative forms of brand communication by analysing (comparatively) the expression of Lithuanian and foreign influencers in social networks. Research methodology and results: analysis academic …
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The Role of Influencers and Opinion Formers Marketing on Creative Brand Communication
The growing power of social media and the fast change of communication forms encourages marketers to explore new ways for brands to communicate creatively and effectively. The aim of this study is to determine how to reveal the involvement of influencers in creative forms of brand communication by analysing (comparatively) the expression of Lithuanian and foreign influencers in social networks. Research methodology and results: analysis academic …
Uses and benefits of NFTs in Lithuanian digital culture
Introduction: The interplay between digital culture and non-fungible tokens (NFTs) represents a major paradigm shift in the creative industries, especially in the European context. This article examines the relevance of this issue, highlighting the transformative impact of NFTs on artistic practices and the art market in general. The study addresses the dual nature of NFT as a source of opportunities and challenges for artists, including issues o…
Expectations vs. reality
City branding is a multifaceted process that intertwines various cultural, social, and economic aspects. In the context of urban branding, particularly in the case of Vilnius, the role of humour as a communication tool is gaining prominence. The objective of this study is to ascertain the impact of humour in Vilnius brand communication and to assess how humour affects the city's brand image among diverse audiences. While conventional corporate br…
Estudio comparativo de los NFT en Europa
El presente artículo aborda la realidad digital reciente y el contexto contemporáneo, con el objetivo de comprender la casuística de los NFT en Europa a través de dos casos de expansión comparativos: el español y el lituano. Metodológicamente, el estudio adopta un enfoque híbrido, combinando la revisión teórica de los Non-Fungible Tokens con técnicas empíricas de recolección de datos, como entrevistas en profundidad y encuestas. De manera prelimi…
Advertising (1 work) · Advertising and Communication Studies (1 work) · Artistic and Creative Research (1 work) · Brand management (1 work) · Business (1 work) · Context (archaeology (1 work) · Corporate branding (1 work) · Demographics (1 work) · Digital Communication and Language (1 work) · Digital Marketing and Social Media (1 work)