Žaneta Karazijienė
Biographic Data
| ID | 6912641 |
|---|---|
| NAME | Žaneta Karazijienė |
| GIVEN NAMES | Žaneta |
| FAMILY NAME | Karazijienė |
| SIGNATURE | KARAZIJIENĖ Ž |
| AFFILIATIONS | Vilnius Gediminas Technical University |
| ORCID | 0000-0001-7979-6547 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Expectations vs. reality
City branding is a multifaceted process that intertwines various cultural, social, and economic aspects. In the context of urban branding, particularly in the case of Vilnius, the role of humour as a communication tool is gaining prominence. The objective of this study is to ascertain the impact of humour in Vilnius brand communication and to assess how humour affects the city's brand image among diverse audiences. While conventional corporate br…
The Role of Influencers and Opinion Formers Marketing on Creative Brand Communication
The growing power of social media and the fast change of communication forms encourages marketers to explore new ways for brands to communicate creatively and effectively. The aim of this study is to determine how to reveal the involvement of influencers in creative forms of brand communication by analysing (comparatively) the expression of Lithuanian and foreign influencers in social networks. Research methodology and results: analysis academic …
No prominent works on this page.
The Role of Influencers and Opinion Formers Marketing on Creative Brand Communication
The growing power of social media and the fast change of communication forms encourages marketers to explore new ways for brands to communicate creatively and effectively. The aim of this study is to determine how to reveal the involvement of influencers in creative forms of brand communication by analysing (comparatively) the expression of Lithuanian and foreign influencers in social networks. Research methodology and results: analysis academic …
Expectations vs. reality
City branding is a multifaceted process that intertwines various cultural, social, and economic aspects. In the context of urban branding, particularly in the case of Vilnius, the role of humour as a communication tool is gaining prominence. The objective of this study is to ascertain the impact of humour in Vilnius brand communication and to assess how humour affects the city's brand image among diverse audiences. While conventional corporate br…
Advertising (1 work) · Brand management (1 work) · Business (1 work) · Context (archaeology (1 work) · Corporate branding (1 work) · Demographics (1 work) · Digital Communication and Language (1 work) · Digital Marketing and Social Media (1 work) · Humor Studies and Applications (1 work) · Impact of Technology on Adolescents (1 work)