Bernardo Flores Heymann

Biographic Data

ID6918244
NAMEBernardo Flores Heymann
GIVEN NAMESBernardo Flores
FAMILY NAMEHeymann
SIGNATUREHEYMANN B F
AFFILIATIONSUniversidad Panamericana
ORCID0000-0002-5796-3938
VERIFIEDYes
TOTAL WORKS1
TOTAL CITATIONS0
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2025
H-INDEX0

  • Challenging human creativity

    Open AccessBernardo Flores Heymann, Mindaugas BriedisARTICLECreativity Studies2025

    This paper explores the collaborative potential between humans and generative artificial intelligence in creative contexts through a co-creation framework. The study uses ChatGPT to develop narrative elements such as slogans, taglines, and claims for university marketing programs, comparing human-generated and artificial intelligence-generated content to evaluate effectiveness and engagement. Results indicate that while artificial intelligence ca…