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Antonina Ivashchuk

Biographic Data

ID6918741
NAMEAntonina Ivashchuk
GIVEN NAMESAntonina
FAMILY NAMEIvashchuk
SIGNATUREIVASHCHUK A
AFFILIATIONSState University "Kyiv Aviation Institute"
ORCID0000-0003-0209-148X
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS0
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2025
H-INDEX0
  • Shaping Ukraine’s Cultural Image Through Intercultural Dialogue in the Global Information Space

    Open Access•Antonina Ivashchuk•ARTICLE•International Journal on Culture…•2025

    The aim of this study is to analyze the role of intercultural dialogue in the global information space in shaping Ukraine's cultural image. Because qualitative research is most suited for examining intricate and context-dependent processes, like the development of a state's cultural image, this study uses a qualitative design. We were able to pinpoint the key meanings created by different actors, ranging from the media to the planners of cultural…

  • Ukrainian designers’ market

    Antonina Ivashchuk, Olena Ryzhko et al.•ARTICLE•Fashion Style & Popular Culture•2025

    The COVID-19 pandemic has led to a crisis that has affected various aspects of life, including the consciousness of consumers in the fashion market. This article studies the synergies between the pandemic crisis and behaviour of consumers towards Ukrainian high fashion brands. The research aims to study the issue of the impact of the global pandemic crisis on such market segments as Ukrainian high fashion brands, reveal key drivers of consumers o…

  • Popularization of culture as a component of nation branding

    Open Access•Antonina Ivashchuk, Kateryna Polozhentseva et al.•ARTICLE•PLURAL History Culture Society•2025

    This article examines the popularization of culture as a key component of nation branding, focusing on Ukraine in the context of ongoing war and geopolitical contestation. Drawing on theories of nation branding, soft power, imagined communities, and strategic narratives, the study explores how cultural identity is mobilized to support both external image-making and internal nation-building. Particular attention is paid to the tension between rein…

No prominent works on this page.

  • Shaping Ukraine’s Cultural Image Through Intercultural Dialogue in the Global Information Space

    Open Access•Antonina Ivashchuk•ARTICLE•International Journal on Culture…•2025

    The aim of this study is to analyze the role of intercultural dialogue in the global information space in shaping Ukraine's cultural image. Because qualitative research is most suited for examining intricate and context-dependent processes, like the development of a state's cultural image, this study uses a qualitative design. We were able to pinpoint the key meanings created by different actors, ranging from the media to the planners of cultural…

  • Ukrainian designers’ market

    Antonina Ivashchuk, Olena Ryzhko et al.•ARTICLE•Fashion Style & Popular Culture•2025

    The COVID-19 pandemic has led to a crisis that has affected various aspects of life, including the consciousness of consumers in the fashion market. This article studies the synergies between the pandemic crisis and behaviour of consumers towards Ukrainian high fashion brands. The research aims to study the issue of the impact of the global pandemic crisis on such market segments as Ukrainian high fashion brands, reveal key drivers of consumers o…

  • Popularization of culture as a component of nation branding

    Open Access•Antonina Ivashchuk, Kateryna Polozhentseva et al.•ARTICLE•PLURAL History Culture Society•2025

    This article examines the popularization of culture as a key component of nation branding, focusing on Ukraine in the context of ongoing war and geopolitical contestation. Drawing on theories of nation branding, soft power, imagined communities, and strategic narratives, the study explores how cultural identity is mobilized to support both external image-making and internal nation-building. Particular attention is paid to the tension between rein…

Cultural identity (2 works) · Diverse Scientific Research in Ukraine (2 works) · Advertising (1 work) · Business (1 work) · Business and Economic Development (1 work) · Consciousness (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Context (archaeology (1 work) · Cultural analysis (1 work) · Cultural Differences and Values (1 work)

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