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Utku Bozdağ

Biographic Data

ID6925194
NAMEUtku Bozdağ
GIVEN NAMESUtku
FAMILY NAMEBozdağ
SIGNATUREBOZDAĞ U
AFFILIATIONSCorvinus University of Budapest
ORCID0000-0002-2543-2622
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS0
WORKS AS AUTHOR4
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2026
H-INDEX0
  • The impact of metaphorical language on social media engagement

    Open Access•Utku Bozdağ, Utku Bozdağa et al.•ARTICLE•Information Communication & Society•2026

    This paper challenges the generally implied view in the literature on political language that metaphors attract citizens’ attention. We examined the influence of metaphorical expressions in social media posts on user engagement during the 2023 Turkish general elections, focusing on tweets by the two main presidential candidates who contested the run-off election and f ive major political parties that gained parliamentary representation (N = 4131)…

  • What have we learned, and what is yet to be learned about social media populism? A scoping review and meta-research

    Open Access•Tamás Tóth, Utku Bozdağ et al.•ARTICLE•Annals of the International…•2026•References: 46

    The rise of populist communication on social media has attracted increasing scholarly attention since the late 2010s. However, the global research landscape on this phenomenon has not yet been comprehensively mapped, and there is also an absence of meta-research in the field to identify the quantitative design challenges scholars face. This article fills those gaps and suggests that the field should refine research designs. The study employs a tw…

  • When Articulating Populist Dichotomies Is Paramount

    Open Access•Utku Bozdağ, Tamás Tóth et al.•ARTICLE•Journalism & Mass Communication…•2025

    This paper analyzes whether articulated populist dichotomies or fractured populist styles attract more user engagement on social media focusing on the 2023 Turkish presidential and parliamentary elections via Twitter, considering the tweets of individual candidates and parties ( n = 4,139). Negative binomial regressions revealed that the explicit populist style, which articulates “the people” and “the harmful others” in the same message unit, pre…

  • Like, share, influence

    Open Access•Utku Bozdağ, Admilson Veloso Da Silva•ARTICLE•Communication & Society•2025

    This systematic review synthesizes existing recent knowledge on the relationship between populism and user engagement on social media. The objective is to understand how populist communication style impacts user interactions on platforms like Facebook, Twitter, Instagram, and TikTok. Employing the PRISMA methodology (Moher et al., 2009), we conducted a comprehensive search across Sage Research, Web of Science, and Scopus databases for articles an…

No prominent works on this page.

  • When Articulating Populist Dichotomies Is Paramount

    Open Access•Utku Bozdağ, Tamás Tóth et al.•ARTICLE•Journalism & Mass Communication…•2025

    This paper analyzes whether articulated populist dichotomies or fractured populist styles attract more user engagement on social media focusing on the 2023 Turkish presidential and parliamentary elections via Twitter, considering the tweets of individual candidates and parties ( n = 4,139). Negative binomial regressions revealed that the explicit populist style, which articulates “the people” and “the harmful others” in the same message unit, pre…

  • Like, share, influence

    Open Access•Utku Bozdağ, Admilson Veloso Da Silva•ARTICLE•Communication & Society•2025

    This systematic review synthesizes existing recent knowledge on the relationship between populism and user engagement on social media. The objective is to understand how populist communication style impacts user interactions on platforms like Facebook, Twitter, Instagram, and TikTok. Employing the PRISMA methodology (Moher et al., 2009), we conducted a comprehensive search across Sage Research, Web of Science, and Scopus databases for articles an…

  • The impact of metaphorical language on social media engagement

    Open Access•Utku Bozdağ, Utku Bozdağa et al.•ARTICLE•Information Communication & Society•2026

    This paper challenges the generally implied view in the literature on political language that metaphors attract citizens’ attention. We examined the influence of metaphorical expressions in social media posts on user engagement during the 2023 Turkish general elections, focusing on tweets by the two main presidential candidates who contested the run-off election and f ive major political parties that gained parliamentary representation (N = 4131)…

  • What have we learned, and what is yet to be learned about social media populism? A scoping review and meta-research

    Open Access•Tamás Tóth, Utku Bozdağ et al.•ARTICLE•Annals of the International…•2026•References: 46

    The rise of populist communication on social media has attracted increasing scholarly attention since the late 2010s. However, the global research landscape on this phenomenon has not yet been comprehensively mapped, and there is also an absence of meta-research in the field to identify the quantitative design challenges scholars face. This article fills those gaps and suggests that the field should refine research designs. The study employs a tw…

Populism, Right-Wing Movements (3 works) · Social media (3 works) · Social Media and Politics (3 works) · Misinformation and Its Impacts (2 works) · Politics (2 works) · Turkish (2 works) · Affect (linguistics (1 work) · Dichotomy (1 work) · Education Practices and Challenges (1 work) · Empirical research (1 work)

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