Rajeev Paripoornam
Biographic Data
| ID | 6943554 |
|---|---|
| NAME | Rajeev Paripoornam |
| GIVEN NAMES | Rajeev |
| FAMILY NAME | Paripoornam |
| SIGNATURE | PARIPOORNAM R |
| AFFILIATIONS | Lovely Professional University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Brand Personality Perceptions of Political Leaders Among Young Indian Voters
This study examines brand personality perceptions of three prominent Indian political leaders—Narendra Modi, Arvind Kejriwal, and Rahul Gandhi—among 425 young adults aged 18-30 in Bengaluru, using Aaker's Brand Personality Scale adapted for political context. The research explores how political leaders have evolved into individual brands beyond traditional party affiliations in India's digital age. Findings reveal distinct profiles: Modi dominate…
No prominent works on this page.
Brand Personality Perceptions of Political Leaders Among Young Indian Voters
This study examines brand personality perceptions of three prominent Indian political leaders—Narendra Modi, Arvind Kejriwal, and Rahul Gandhi—among 425 young adults aged 18-30 in Bengaluru, using Aaker's Brand Personality Scale adapted for political context. The research explores how political leaders have evolved into individual brands beyond traditional party affiliations in India's digital age. Findings reveal distinct profiles: Modi dominate…
Competence (human resources (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Corporate Identity and Reputation (1 work) · Craft (1 work) · Employer Branding and e-HRM (1 work) · Perception (1 work) · Personality (1 work) · Politics (1 work) · Sophistication (1 work)