Chonlavit Sutunyarak
Biographic Data
| ID | 6944145 |
|---|---|
| NAME | Chonlavit Sutunyarak |
| GIVEN NAMES | Chonlavit |
| FAMILY NAME | Sutunyarak |
| SIGNATURE | SUTUNYARAK C |
| AFFILIATIONS | Rajamangala University of Technology Tawan-ok |
| ORCID | 0009-0007-2630-5848 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Impact of Digital Finance on Corporate Sustainability
This study investigates the impact of digital finance on corporate sustainable development using panel data from Chinese A-share listed firms between 2011 and 2022. By constructing a multi-dimensional digital finance index and employing fixed-effect and instrumental variable regression models, the analysis reveals that digital finance significantly promotes firms’ sustainable growth. Among the sub-dimensions, the depth of use exerts the strongest…
Influence of Destination Motivation and Perception on Cross‐border Tourism Consumption Behavior
This study examines the influence of destination motivation and destination perception on cross-border tourism consumption among Chinese tourists visiting Bangkok, Thailand, using the Stimulus–Organism–Response (SOR) framework. Internal travel motives (push factors) and perceptions of Bangkok’s attributes (pull factors) are conceptualized as stimuli shaping tourists’ spending behaviors abroad. A structured survey of 420 Chinese outbound tourists …
Analysis of tourist flow prediction model of rural tourism on the edge of big cities in China
Introduction: With the adoption of the rural rehabilitation strategy in recent years, China’s rural tourist industry has entered a golden age of growth. Due to the lack of management and decision-support systems, many rural tourist attractions in China experience a “tourist overload” problem during minor holidays or Golden Week, an extended vacation of seven or more consecutive days in mainland China formed by transferring holidays during a speci…
Factors that influence consumers’ inclination to acquire counterfeit luxury goods
This study investigates the influence of perceived value and perceived risk on consumer intentions to purchase counterfeit luxury goods, drawing upon an integrated theoretical framework encompassing perceived value theory, risk perception theory, and consumer behavior models. Through a quantitative research design involving a structured survey and Structural Equation Modeling (SEM), the study examines the relationships among perceived value dimen…
Supply chain finance and enterprise innovation performance
Innovation has always been a key driver of economic development, particularly in the context of small and medium-sized enterprises (SMEs). Despite their significant contributions, many of these enterprises currently lack strong research and development capabilities, face challenges in innovation investment, and struggle to produce high-quality innovative results. To address these issues and overcome funding obstacles, many SMEs are turning to sup…
Internal control effectiveness and stock price crash
This study focuses on the problems of imperfect internal control effectiveness, insufficient information transparency, and plummeting stock prices. The study selects the data of non-financial main board listed companies in China’s Shanghai and Shenzhen A-shares from 2012 to 2021 as a sample, and adopts an empirical research methodology, which reveals that the effectiveness of internal control is negatively related to the trend of share price cras…
Knowledge Map of Chinese Tourists Travelling to Thailand
Chinese tourists have essential economic and cultural exchange values for Thai tourism. The present research on Chinese tourists traveling to Thailand (CTTT) has made a significant breakthrough, but it rarely observes the research status quo, hot spots, and the future based on bibliometric methods and visualization technology. Based on 710 articles on the Web of Science (WoS), Cite Space visualization technology was used to analyze the publishing…
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Knowledge Map of Chinese Tourists Travelling to Thailand
Chinese tourists have essential economic and cultural exchange values for Thai tourism. The present research on Chinese tourists traveling to Thailand (CTTT) has made a significant breakthrough, but it rarely observes the research status quo, hot spots, and the future based on bibliometric methods and visualization technology. Based on 710 articles on the Web of Science (WoS), Cite Space visualization technology was used to analyze the publishing…
Analysis of tourist flow prediction model of rural tourism on the edge of big cities in China
Introduction: With the adoption of the rural rehabilitation strategy in recent years, China’s rural tourist industry has entered a golden age of growth. Due to the lack of management and decision-support systems, many rural tourist attractions in China experience a “tourist overload” problem during minor holidays or Golden Week, an extended vacation of seven or more consecutive days in mainland China formed by transferring holidays during a speci…
Factors that influence consumers’ inclination to acquire counterfeit luxury goods
This study investigates the influence of perceived value and perceived risk on consumer intentions to purchase counterfeit luxury goods, drawing upon an integrated theoretical framework encompassing perceived value theory, risk perception theory, and consumer behavior models. Through a quantitative research design involving a structured survey and Structural Equation Modeling (SEM), the study examines the relationships among perceived value dimen…
Supply chain finance and enterprise innovation performance
Innovation has always been a key driver of economic development, particularly in the context of small and medium-sized enterprises (SMEs). Despite their significant contributions, many of these enterprises currently lack strong research and development capabilities, face challenges in innovation investment, and struggle to produce high-quality innovative results. To address these issues and overcome funding obstacles, many SMEs are turning to sup…
Internal control effectiveness and stock price crash
This study focuses on the problems of imperfect internal control effectiveness, insufficient information transparency, and plummeting stock prices. The study selects the data of non-financial main board listed companies in China’s Shanghai and Shenzhen A-shares from 2012 to 2021 as a sample, and adopts an empirical research methodology, which reveals that the effectiveness of internal control is negatively related to the trend of share price cras…
Impact of Digital Finance on Corporate Sustainability
This study investigates the impact of digital finance on corporate sustainable development using panel data from Chinese A-share listed firms between 2011 and 2022. By constructing a multi-dimensional digital finance index and employing fixed-effect and instrumental variable regression models, the analysis reveals that digital finance significantly promotes firms’ sustainable growth. Among the sub-dimensions, the depth of use exerts the strongest…
Influence of Destination Motivation and Perception on Cross‐border Tourism Consumption Behavior
This study examines the influence of destination motivation and destination perception on cross-border tourism consumption among Chinese tourists visiting Bangkok, Thailand, using the Stimulus–Organism–Response (SOR) framework. Internal travel motives (push factors) and perceptions of Bangkok’s attributes (pull factors) are conceptualized as stimuli shaping tourists’ spending behaviors abroad. A structured survey of 420 Chinese outbound tourists …
Business (4 works) · Computer Science (3 works) · Diverse Aspects of Tourism Research (3 works) · Tourism (3 works) · China (2 works) · Consumer behaviour (2 works) · E-commerce and Technology Innovations (2 works) · Marketing (2 works) · Perception (2 works) · Sociology (2 works)