Mónika Lajkóné Bécsi
Biographic Data
| ID | 6944998 |
|---|---|
| NAME | Mónika Lajkóné Bécsi |
| GIVEN NAMES | Mónika Lajkóné |
| FAMILY NAME | Bécsi |
| SIGNATURE | BÉCSI M L |
| AFFILIATIONS | Kodolányi János University of Applied Sciences |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Analysis of Alza and eMAG in the Hungarian E-Commerce
Our research compared the two main online retailers. Through secondary source analysis, we explored the business models of e-commerce, comparing the two companies' product offerings, delivery terms, marketing, payment and return terms, and other services. We first examined preferences for online and offline commerce, then the marketing activities of the two companies and finally satisfaction. Both organisations need to enhance customer satisfacti…
No prominent works on this page.
Analysis of Alza and eMAG in the Hungarian E-Commerce
Our research compared the two main online retailers. Through secondary source analysis, we explored the business models of e-commerce, comparing the two companies' product offerings, delivery terms, marketing, payment and return terms, and other services. We first examined preferences for online and offline commerce, then the marketing activities of the two companies and finally satisfaction. Both organisations need to enhance customer satisfacti…
Attractiveness (1 work) · Consumer behaviour (1 work) · Consumer Retail Behavior Studies (1 work) · Customer needs (1 work) · Customer satisfaction (1 work) · Hungarian Social, Economic and Educational Studies (1 work) · Online advertising (1 work) · Payment (1 work) · Product (mathematics (1 work) · Quality (philosophy (1 work)