Vijayaletchumy Krishnan
Biographic Data
| ID | 6945257 |
|---|---|
| NAME | Vijayaletchumy Krishnan |
| GIVEN NAMES | Vijayaletchumy |
| FAMILY NAME | Krishnan |
| SIGNATURE | KRISHNAN V |
| AFFILIATIONS | INTI International University |
| ORCID | 0009-0004-3089-4305 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Beyond university support: How family business background shapes social entrepreneurship intention in Indonesia
Background and Purpose: While university support is widely acknowledged as a catalyst for entrepreneurship, its role in shaping social entrepreneurship intention (SEI) remains debated in literature. Some studies report strong links between institutional support and SEI, while others find minimal or inconsistent influence. This study aims to address this ambiguity by examining the relationship between university support and SEI among Indonesian un…
The relationship between gearing ratio and return on equity (ROE) ratio to earnings per share (EPS)
The study examines the relationship between EPS and the gearing ratios and return on equity (ROE) ratio of 9 public listed firms on the Malaysian Stock Exchange from 2014 to 2022 financial years. The firms are selected at random. From this study it was established that there is a negative relation between EPS and gearing and a positive relation between EPS and ROE. Companies that want to attract more investors need to keep their gearing ratio low…
Digital engagement in dentistry: Exploring social media adoption among Klang valley dentists through TAM
This study explores the factors affecting dentists’ willingness to use social media in their practices, examining how consumer behavior influences their adoption decisions. Despite the growing use of social media across industries, its adoption in dentistry remains relatively underexplored. As investments in digital technologies increase, understanding dentists’ intentions to integrate social media becomes crucial, especially considering the evol…
Ewom trends: Shaping the future of hotel booking via social media
Electronic Word of Mouth (eWOM) has become a pivotal factor influencing consumers’ decisions, particularly in the context of hotel services. With the advent of social media, it provides individuals with powerful tools to share its experiences and opinions about hotels. In this digital age, customers increasingly rely on online reviews and recommendations from their peers when selecting accommodations. eWOM on social media platforms has a substant…
Agricultural Exports and Carbon Emissions in China: A Literature Review of Theoretical Foundations, Mechanisms, and Research Gaps
Agriculture is a crucial sector for economic growth in emerging nations and a significant contributor to global carbon emissions. China, a leading agricultural producer and trader, has proactively responded to the Intergovernmental Panel on Climate Change’s (IPCC) climate action appeal by proposing “Dual Carbon” targets as a national strategy. This review explores existing literature on the impact of agricultural exports on agricultural carbon em…
Fostering Consumer Loyalty through Green Marketing: Unveiling the Impact of Perceived Value in Malaysia's Retail Sector
This study investigates the impact of green marketing strategies on consumer loyalty within the Malaysian retail sector, with a focus on the mediating role of perceived value. As global emphasis on sustainability increases, green marketing has become a crucial strategy for retailers aiming to attract eco-conscious consumers. This research explores how effectively implemented green marketing strategies can influence consumer behavior and enhance c…
Decoding Online Shopping Behavior in Malaysia: The Critical Influence of Consumer Trust
The rapid evolution of e-commerce has heightened the importance of consumer trust, especially regarding privacy and security. This study investigates how key trust factors; security, privacy, transparency, and reliability affect consumer trust and online shopping behavior. Using a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), the research examines how these factors impact consumer confidence in online tr…
AI-Powered Influence: Unveiling Consumer Engagement and Purchase Intentions in Malaysia
Artificial intelligence (AI) has revolutionized marketing strategies, particularly in the realm of influencer marketing, which plays a crucial role in shaping consumer behavior. This study examines the impact of AI-driven influencer marketing on customer engagement, purchase intentions, and consumer behavior in Malaysia, with consumer trust serving as a moderating variable. A quantitative research design was adopted, and data were collected from …
Key Factors Shaping Purchase Intentions for New Energy Vehicles in Urumqi, China
Due to the increasing awareness of the United Nations' Sustainable Development Goals (SDGs) in China, there has been a notable shift in consumer behavior, with more individuals choosing to purchase new energy vehicles (NEVs) as their personal transportation. In response, the Chinese government has implemented policies to encourage NEV adoption. This study uses Urumqi as a sample area to examine the impact of personal preferences, social influence…
Unleashing Lecturer Performance in Malaysian Higher Education through Green Organizational Culture: The Mediating Role of Work Motivation
This study examines the influence of green organizational culture on work motivation and its subsequent effect on lecturer performance within the context of sustainable development education in higher education institutions. Using a sample of 308 lecturers from Malaysian universities, data were collected through a Google Forms questionnaire and analyzed using Smart PLS. The results indicate a significant positive relationship between green organi…
Brand Image and Brand Attitude as Drivers of Brand Loyalty in Green Restaurants: A Study in Negeri Sembilan, Malaysia
This study explores the relationship between brand image, brand attitude, and brand loyalty in the context of green restaurants in Negeri Sembilan, Malaysia. Using a survey with validated scales, the research highlights that a strong and favorable brand image significantly enhances customer attitudes towards green restaurants, which in turn drives brand loyalty. The study also identifies brand attitude as a mediator in this relationship, emphasiz…
No prominent works on this page.
Fostering Consumer Loyalty through Green Marketing: Unveiling the Impact of Perceived Value in Malaysia's Retail Sector
This study investigates the impact of green marketing strategies on consumer loyalty within the Malaysian retail sector, with a focus on the mediating role of perceived value. As global emphasis on sustainability increases, green marketing has become a crucial strategy for retailers aiming to attract eco-conscious consumers. This research explores how effectively implemented green marketing strategies can influence consumer behavior and enhance c…
Decoding Online Shopping Behavior in Malaysia: The Critical Influence of Consumer Trust
The rapid evolution of e-commerce has heightened the importance of consumer trust, especially regarding privacy and security. This study investigates how key trust factors; security, privacy, transparency, and reliability affect consumer trust and online shopping behavior. Using a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), the research examines how these factors impact consumer confidence in online tr…
AI-Powered Influence: Unveiling Consumer Engagement and Purchase Intentions in Malaysia
Artificial intelligence (AI) has revolutionized marketing strategies, particularly in the realm of influencer marketing, which plays a crucial role in shaping consumer behavior. This study examines the impact of AI-driven influencer marketing on customer engagement, purchase intentions, and consumer behavior in Malaysia, with consumer trust serving as a moderating variable. A quantitative research design was adopted, and data were collected from …
Key Factors Shaping Purchase Intentions for New Energy Vehicles in Urumqi, China
Due to the increasing awareness of the United Nations' Sustainable Development Goals (SDGs) in China, there has been a notable shift in consumer behavior, with more individuals choosing to purchase new energy vehicles (NEVs) as their personal transportation. In response, the Chinese government has implemented policies to encourage NEV adoption. This study uses Urumqi as a sample area to examine the impact of personal preferences, social influence…
Unleashing Lecturer Performance in Malaysian Higher Education through Green Organizational Culture: The Mediating Role of Work Motivation
This study examines the influence of green organizational culture on work motivation and its subsequent effect on lecturer performance within the context of sustainable development education in higher education institutions. Using a sample of 308 lecturers from Malaysian universities, data were collected through a Google Forms questionnaire and analyzed using Smart PLS. The results indicate a significant positive relationship between green organi…
Brand Image and Brand Attitude as Drivers of Brand Loyalty in Green Restaurants: A Study in Negeri Sembilan, Malaysia
This study explores the relationship between brand image, brand attitude, and brand loyalty in the context of green restaurants in Negeri Sembilan, Malaysia. Using a survey with validated scales, the research highlights that a strong and favorable brand image significantly enhances customer attitudes towards green restaurants, which in turn drives brand loyalty. The study also identifies brand attitude as a mediator in this relationship, emphasiz…
The relationship between gearing ratio and return on equity (ROE) ratio to earnings per share (EPS)
The study examines the relationship between EPS and the gearing ratios and return on equity (ROE) ratio of 9 public listed firms on the Malaysian Stock Exchange from 2014 to 2022 financial years. The firms are selected at random. From this study it was established that there is a negative relation between EPS and gearing and a positive relation between EPS and ROE. Companies that want to attract more investors need to keep their gearing ratio low…
Digital engagement in dentistry: Exploring social media adoption among Klang valley dentists through TAM
This study explores the factors affecting dentists’ willingness to use social media in their practices, examining how consumer behavior influences their adoption decisions. Despite the growing use of social media across industries, its adoption in dentistry remains relatively underexplored. As investments in digital technologies increase, understanding dentists’ intentions to integrate social media becomes crucial, especially considering the evol…
Ewom trends: Shaping the future of hotel booking via social media
Electronic Word of Mouth (eWOM) has become a pivotal factor influencing consumers’ decisions, particularly in the context of hotel services. With the advent of social media, it provides individuals with powerful tools to share its experiences and opinions about hotels. In this digital age, customers increasingly rely on online reviews and recommendations from their peers when selecting accommodations. eWOM on social media platforms has a substant…
Agricultural Exports and Carbon Emissions in China: A Literature Review of Theoretical Foundations, Mechanisms, and Research Gaps
Agriculture is a crucial sector for economic growth in emerging nations and a significant contributor to global carbon emissions. China, a leading agricultural producer and trader, has proactively responded to the Intergovernmental Panel on Climate Change’s (IPCC) climate action appeal by proposing “Dual Carbon” targets as a national strategy. This review explores existing literature on the impact of agricultural exports on agricultural carbon em…
Beyond university support: How family business background shapes social entrepreneurship intention in Indonesia
Background and Purpose: While university support is widely acknowledged as a catalyst for entrepreneurship, its role in shaping social entrepreneurship intention (SEI) remains debated in literature. Some studies report strong links between institutional support and SEI, while others find minimal or inconsistent influence. This study aims to address this ambiguity by examining the relationship between university support and SEI among Indonesian un…
Business (8 works) · Psychology (6 works) · Computer Science (4 works) · Digital Marketing and Social Media (4 works) · Marketing (4 works) · Political science (4 works) · Advertising (3 works) · Consumer behaviour (3 works) · Social media (3 works) · Sociology (3 works)