Wong Chee Hoo
Biographic Data
| ID | 6945519 |
|---|---|
| NAME | Wong Chee Hoo |
| GIVEN NAMES | Wong Chee |
| FAMILY NAME | Hoo |
| SIGNATURE | HOO W C |
| AFFILIATIONS | INTI International University |
| ORCID | 0000-0003-0691-4463 |
| VERIFIED | Yes |
| TOTAL WORKS | 27 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 27 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Putting first things first
The airlines industry is becoming increasingly competitive, necessitating a deep understanding of the role passengers’ brand experiences play in their citizenship-like behaviors. This study aims to investigate the influence of service experiences of airline passengers on their voluntary, customer-driven citizenship behavior. Using purposive and quota sampling, the data for this study were collected from 395passengers of 20 international airlines …
Examining cultural and linguistic mediation
In the globalized business landscape, effective cross-cultural communication is essential for organizational success. This study investigates the role of interpreters in reducing communication friction between Malaysian and Chinese stakeholders. Drawing on sixteen in-depth case studies, the findings demonstrate how interpreters actively manage conflicts arising from linguistic and cultural differences. Interpreters play a critical role in reframi…
Mapping Labour Migration's Influence on Immigration, Refugee Policies, and Beyond
The intricate tapestry of human migration and development unfolds a rich exploration into the multifaceted dynamics of movement, traversing a spectrum from voluntary to involuntary transitions that intricately shape the global landscape. Beyond the conventional trajectories of travel, education, job shifts, and relocation prompted by employment or marriage, lies the complex realm of labour migration. Within this realm, individuals embark on journ…
The Importance of Publicity and e-WOM in Strengthening Tourist Intentions to Visit Mount Merapi National Park
Studies of tourist behaviour in the national parks’ context are still scant. Thus, this study examines the effect of publicity, e-WOM, destination image, and destination preference on tourists' intentions to visit Merapi National Park. Data collected in Greater Jakarta involved 233 participants. Data were analysed using exploratory factor analysis and structural equation models. As a result, publicity and e-WOM significantly affect destination pr…
Destination Sustainability of Ijen Geopark as Perceived by Tourists
Collectively, geotourism has grown intensively in the last decades. Therefore, this study was done to determine the potential factors affecting the intention of tourists to visit Ijen Geopark, located in East Java, Indonesia, hence contributing to the broader discourse on geopark tourism, sustainable tourism, destination marketing, and consumer behaviour. In this research, a total of 424 tourists were surveyed, including both those who have visit…
Boosting Coffee Tourism
Coffee plantations are being established as tourist attractions in most nations and are contributing towards the growth of niche tourism. The aim of this research is to examine the factors that influence tourists' visit intention and storytelling intention towards coffee plantations for leisure activities. Data were collected online from 231 tourists using the convenience sampling technique. Exploratory factor analysis (EFA) and structural equati…
Innovating for Inclusion
Objective: In recent years, the concept of workplace diversity has evolved, aiming to ensure that businesses not only hire more minority employees but also improve minority engagement, performance, and compensation. This diversity presents both challenges and opportunities for organizations in terms of managing workplace tension, conflict, and harmony to enhance productivity. This study seeks to address the gap between the positive and negative i…
The Effect of Influencer Marketing on Consumer’s Purchase Intention in Malaysia
Influencer marketing has emerged as a dominant force in shaping consumer behavior in Malaysia's e-commerce sector. This study investigates the effects of influencer type, brand familiarity, sponsorship disclosure, expertise, and trustworthiness on consumers’ purchase intentions, addressing key gaps in the literature. Data were collected from 354 respondents through a structured questionnaire and analyzed using SPSS and SmartPLS to ensure robust s…
The Influence of Job Satisfaction, Organisational Commitment, Work-Life Balance and Pay and Reward towards Employees’ Turnover Intention in Food and Beverage Industry Malaysia
Purpose: This study examines how job satisfaction, organizational commitment, work-life balance, and pay and rewards influence employees’ turnover intentions in Malaysia’s Food and Beverage industry. Methodology: Using a quantitative approach, the study distributed questionnaires to F&B organizations, gathering responses from 400 participants. The data were analyzed using Multiple Linear Regression Analysis, Correlation analysis and Factor Analys…
Decoding Employee Turnover
The demanding nature of the service sector in Malaysia, which involves long hours and pressure at work, causing a significant percentage of employees either leave or change occupations. It creates disruptions due to the constant hiring and training of new staff, which lowers business profitability. Thisstudy investigates the role of job satisfaction, organisational commitment, work-life balance, compensation and benefits on employee turnover in t…
Understanding the Dynamics of Cashless Payment System
This study examined the impact of technology advancement, security concerns, and competition on the adoption of Cashless Payment Systems (CPS) by merchants in Hyderabad City, India using a descriptive research design. A semi-structured questionnaire was administered to business heads, and the data was analyzed using frequency tables, means, correlation, and multiple regression analysis. The study findings revealed that technology advancement, sec…
Analyzing Customer Satisfaction
Background: Large format retail stores, known as hypermarkets or superstores, have gained popularity in India. These stores offer diverse products and services, creating a convenient shopping experience. Despite success in urban settings, there is growing interest in expanding into rural areas. This paper explores whether these stores meet customer expectations and contribute to satisfaction in rural settings, assessing the suitability of this ex…
Mediating of Job Satisfaction and Employee Engagement in the Relationship between Soft-Training and Development Investment Towards Employee Turnover
This study examines the impact of soft training and development initiatives on employee engagement, job satisfaction, and employee turnover, with a particular focus on the mediating role of job satisfaction. Utilizing purposive sampling, the research gathered data from diverse industries through online surveys, focusing on participants' experiences with training and development programs. The study employed descriptive analysis and regression anal…
Factors Influencing Job Satisfaction in the Private Sectors among Malaysian Women
Job satisfaction among women in Malaysia's private sector has been declining, yet there is limited research on the factors contributing to this trend. This study aims to explore the influence of key factors such as gender stereotypes, mentoring support, and work-life balance on the job satisfaction of women employed across various industries in private sector. A structured questionnaire was developed and administered to a sample of 385 female emp…
Determinants of Purchase Intention in Plant-Based Seafood Products among Generation Z in Malaysia
The increasing apprehensions regarding the depletion of marine life and exploitation in Malaysia have prompted the proposal of plant-based aquaculture as a prospective resolution. In order to successfully penetrate the Malaysian market with plant-based seafood, it is imperative to conduct an in-depth examination of the factors that influence consumers' purchasing intentions. The aim of this research endeavour is to examine the factors that influe…
Examining the Aisas Model and Tourist Citizenship Behaviour in context of Mining Heritage Tourism
Therefore, the objective of the research is to test the effectiveness of the Attention-Interest-Search-Action-Share model in mining heritage tourism but replacing the Action component with tourist citizenship behaviour. This will therefore yield new and key insights because there are few studies conducted in this area. The current study selected 220 tourists through a convenience sampling technique. The gathered data was treated with exploratory …
Factors Influencing Consumer Purchase Intention and Adoption Onwards of 5G Mobile Phone in Malaysia
The use of 5G technology signifies a significant progression in mobile telecommunications, offering improved speed, connection and efficiency. The objective of this research is to determine the variables that impact customer purchase intention and subsequent adoption of 5G mobile phones, specifically from the viewpoint of popular shopping platforms in Malaysia. The theoretical framework can be found pursuant to the Technology Acceptance Model (TA…
Relationship Of Brand Image, Trust and Value on Purchase Intention of Hotels Using Online Technology in China
According to a 2015 survey on Chinese outbound tourist consumption, more than a third of Chinese tourists saw travel as equally important as learning and education, career development, child growth, and family wealth. This led to a significant improvement in both the well-being of individuals and their quality of life indicators. When customers have a wider range of options to choose from when making reservations, they are more likely to encounte…
Tourists' Intention to Visit Royal Cemetery as a Dark Tourism Destination
This study seeks to investigate the effect of destination image, self-congruence, and destination personality on the visitors' intentions to visit the Imogiri Royal Cemetery, Yogyakarta Special Region, Indonesia. The cemetery is considered a historical and cultural place wherein a few kings and sultans who once ruled Java lie buried. Thousands of tourists visit this place throughout the year, especially on dates that have great significance in th…
Modeling Factors Influencing Purchase Intention of Eco-Friendly Packaging in Malaysia
Consumer choices for environmentally friendly items have been affected by the increased global awareness of environmental sustainability. Theory of Planned Behavior (TPB) will be used for this research. Using a thorough consumer survey, this study looks at Malaysians' desire to buy environmentally friendly packaged goods, as well as the variables that affect their choices. This study aims to determine the causal relationship between the dependent…
Determining Intention to Visit Negeri Sembilan among Local Young Tourist in Malaysia
Many organisations will experience an effect on their target population as a result of demographic shifts. Therefore, in order to increase their market share and profitability, all companies must target a younger demographic. Malaysia's greatest contributor to its gross domestic product is tourism, which takes advantage of the country's numerous picturesque landscapes. Additionally, Seremban is a highly frequented tourist destination, attracting …
The effect of natural environment, tourism infrastructure, perceived social benefit, and perceived barriers on residents’ attitude towards agrotourism in Seremban, Malaysia
The rising trend of tourists selecting agrotourism as a tourist destination has become an intriguing study issue. Seremban is a well-known tourist attraction that is popular among visitors. As a result, Seremban has been selected as the study site. However, river pollution may have an influence on Seremban’s natural environment and agrotourism potential. Furthermore, inadequate infrastructure, such as unauthorized parking, exacerbated the inhabit…
Customer satisfaction through service quality dimensions
Purpose: This study aims to identify the primary determinants of consumer behavior influencing customer satisfaction in the context of online mobile application (App) purchases of perishable products. Utilizing the well-established SERVQUAL (Service Quality) model, which has been extensively studied in various service-oriented settings, the research seeks to determine the factors with the greatest impact on customer satisfaction during online tra…
Factors affecting the brand equity
The bubble milk tea industry in Malaysia which was thought to have slowed down in the recent years since its first appearance in 2010 has made a comeback. At the point of conducting this research, there are almost 100 brands of bubble milk tea in Malaysia and it is not surprising that some of these shops are selling more than a thousand cups a day. However, there has been limited research conducted on factors influencing brand equity on bubble mi…
The impact of interpersonal trust development on maintaining business sustainability
It has long been acknowledged that interpersonal trust is the foundation of business partnerships. Interpersonal trust is frequently required in circumstances involving interdependence among parties, wherein each party is cognizant of the other’s vulnerabilities, the potential consequences of their actions, and the favorable anticipations of others. This study aims to examine and understand the impact of the development of interpersonal trust on …
No prominent works on this page.
Understanding the Dynamics of Cashless Payment System
This study examined the impact of technology advancement, security concerns, and competition on the adoption of Cashless Payment Systems (CPS) by merchants in Hyderabad City, India using a descriptive research design. A semi-structured questionnaire was administered to business heads, and the data was analyzed using frequency tables, means, correlation, and multiple regression analysis. The study findings revealed that technology advancement, sec…
Analyzing Customer Satisfaction
Background: Large format retail stores, known as hypermarkets or superstores, have gained popularity in India. These stores offer diverse products and services, creating a convenient shopping experience. Despite success in urban settings, there is growing interest in expanding into rural areas. This paper explores whether these stores meet customer expectations and contribute to satisfaction in rural settings, assessing the suitability of this ex…
Mediating of Job Satisfaction and Employee Engagement in the Relationship between Soft-Training and Development Investment Towards Employee Turnover
This study examines the impact of soft training and development initiatives on employee engagement, job satisfaction, and employee turnover, with a particular focus on the mediating role of job satisfaction. Utilizing purposive sampling, the research gathered data from diverse industries through online surveys, focusing on participants' experiences with training and development programs. The study employed descriptive analysis and regression anal…
Factors Influencing Job Satisfaction in the Private Sectors among Malaysian Women
Job satisfaction among women in Malaysia's private sector has been declining, yet there is limited research on the factors contributing to this trend. This study aims to explore the influence of key factors such as gender stereotypes, mentoring support, and work-life balance on the job satisfaction of women employed across various industries in private sector. A structured questionnaire was developed and administered to a sample of 385 female emp…
Determinants of Purchase Intention in Plant-Based Seafood Products among Generation Z in Malaysia
The increasing apprehensions regarding the depletion of marine life and exploitation in Malaysia have prompted the proposal of plant-based aquaculture as a prospective resolution. In order to successfully penetrate the Malaysian market with plant-based seafood, it is imperative to conduct an in-depth examination of the factors that influence consumers' purchasing intentions. The aim of this research endeavour is to examine the factors that influe…
Examining the Aisas Model and Tourist Citizenship Behaviour in context of Mining Heritage Tourism
Therefore, the objective of the research is to test the effectiveness of the Attention-Interest-Search-Action-Share model in mining heritage tourism but replacing the Action component with tourist citizenship behaviour. This will therefore yield new and key insights because there are few studies conducted in this area. The current study selected 220 tourists through a convenience sampling technique. The gathered data was treated with exploratory …
Factors Influencing Consumer Purchase Intention and Adoption Onwards of 5G Mobile Phone in Malaysia
The use of 5G technology signifies a significant progression in mobile telecommunications, offering improved speed, connection and efficiency. The objective of this research is to determine the variables that impact customer purchase intention and subsequent adoption of 5G mobile phones, specifically from the viewpoint of popular shopping platforms in Malaysia. The theoretical framework can be found pursuant to the Technology Acceptance Model (TA…
Relationship Of Brand Image, Trust and Value on Purchase Intention of Hotels Using Online Technology in China
According to a 2015 survey on Chinese outbound tourist consumption, more than a third of Chinese tourists saw travel as equally important as learning and education, career development, child growth, and family wealth. This led to a significant improvement in both the well-being of individuals and their quality of life indicators. When customers have a wider range of options to choose from when making reservations, they are more likely to encounte…
Tourists' Intention to Visit Royal Cemetery as a Dark Tourism Destination
This study seeks to investigate the effect of destination image, self-congruence, and destination personality on the visitors' intentions to visit the Imogiri Royal Cemetery, Yogyakarta Special Region, Indonesia. The cemetery is considered a historical and cultural place wherein a few kings and sultans who once ruled Java lie buried. Thousands of tourists visit this place throughout the year, especially on dates that have great significance in th…
Modeling Factors Influencing Purchase Intention of Eco-Friendly Packaging in Malaysia
Consumer choices for environmentally friendly items have been affected by the increased global awareness of environmental sustainability. Theory of Planned Behavior (TPB) will be used for this research. Using a thorough consumer survey, this study looks at Malaysians' desire to buy environmentally friendly packaged goods, as well as the variables that affect their choices. This study aims to determine the causal relationship between the dependent…
Determining Intention to Visit Negeri Sembilan among Local Young Tourist in Malaysia
Many organisations will experience an effect on their target population as a result of demographic shifts. Therefore, in order to increase their market share and profitability, all companies must target a younger demographic. Malaysia's greatest contributor to its gross domestic product is tourism, which takes advantage of the country's numerous picturesque landscapes. Additionally, Seremban is a highly frequented tourist destination, attracting …
The effect of natural environment, tourism infrastructure, perceived social benefit, and perceived barriers on residents’ attitude towards agrotourism in Seremban, Malaysia
The rising trend of tourists selecting agrotourism as a tourist destination has become an intriguing study issue. Seremban is a well-known tourist attraction that is popular among visitors. As a result, Seremban has been selected as the study site. However, river pollution may have an influence on Seremban’s natural environment and agrotourism potential. Furthermore, inadequate infrastructure, such as unauthorized parking, exacerbated the inhabit…
Customer satisfaction through service quality dimensions
Purpose: This study aims to identify the primary determinants of consumer behavior influencing customer satisfaction in the context of online mobile application (App) purchases of perishable products. Utilizing the well-established SERVQUAL (Service Quality) model, which has been extensively studied in various service-oriented settings, the research seeks to determine the factors with the greatest impact on customer satisfaction during online tra…
Factors affecting the brand equity
The bubble milk tea industry in Malaysia which was thought to have slowed down in the recent years since its first appearance in 2010 has made a comeback. At the point of conducting this research, there are almost 100 brands of bubble milk tea in Malaysia and it is not surprising that some of these shops are selling more than a thousand cups a day. However, there has been limited research conducted on factors influencing brand equity on bubble mi…
The impact of interpersonal trust development on maintaining business sustainability
It has long been acknowledged that interpersonal trust is the foundation of business partnerships. Interpersonal trust is frequently required in circumstances involving interdependence among parties, wherein each party is cognizant of the other’s vulnerabilities, the potential consequences of their actions, and the favorable anticipations of others. This study aims to examine and understand the impact of the development of interpersonal trust on …
Towards Sustainable Volcano Tourism
This study aims to analyse the elements that affect people's intention to visit Mount Anak Krakatauthrough focusing on the influence of destination publicity, destination credibility, and environmental motivation in the context of volcano tourism. This study involves 225 tourists who were selected using a convenient sample procedure. The data underwent rigorous examination by exploratory factor analysis, confirmatory factor analysis, and structur…
Volcano Tourism
This study investigates the impact of destination awareness, credibility, reputation, and association on visit intention. The study was conducted at Mount Bromo, in Indonesia’s East Java Province, which has become a popular destination for domestic and international tourists. The study involved 227 participants selected through the convenience sampling method, and the collected data were analysed using exploratory and confirmatory factor analysis…
Mapping Labour Migration's Influence on Immigration, Refugee Policies, and Beyond
The intricate tapestry of human migration and development unfolds a rich exploration into the multifaceted dynamics of movement, traversing a spectrum from voluntary to involuntary transitions that intricately shape the global landscape. Beyond the conventional trajectories of travel, education, job shifts, and relocation prompted by employment or marriage, lies the complex realm of labour migration. Within this realm, individuals embark on journ…
The Importance of Publicity and e-WOM in Strengthening Tourist Intentions to Visit Mount Merapi National Park
Studies of tourist behaviour in the national parks’ context are still scant. Thus, this study examines the effect of publicity, e-WOM, destination image, and destination preference on tourists' intentions to visit Merapi National Park. Data collected in Greater Jakarta involved 233 participants. Data were analysed using exploratory factor analysis and structural equation models. As a result, publicity and e-WOM significantly affect destination pr…
Destination Sustainability of Ijen Geopark as Perceived by Tourists
Collectively, geotourism has grown intensively in the last decades. Therefore, this study was done to determine the potential factors affecting the intention of tourists to visit Ijen Geopark, located in East Java, Indonesia, hence contributing to the broader discourse on geopark tourism, sustainable tourism, destination marketing, and consumer behaviour. In this research, a total of 424 tourists were surveyed, including both those who have visit…
Boosting Coffee Tourism
Coffee plantations are being established as tourist attractions in most nations and are contributing towards the growth of niche tourism. The aim of this research is to examine the factors that influence tourists' visit intention and storytelling intention towards coffee plantations for leisure activities. Data were collected online from 231 tourists using the convenience sampling technique. Exploratory factor analysis (EFA) and structural equati…
Innovating for Inclusion
Objective: In recent years, the concept of workplace diversity has evolved, aiming to ensure that businesses not only hire more minority employees but also improve minority engagement, performance, and compensation. This diversity presents both challenges and opportunities for organizations in terms of managing workplace tension, conflict, and harmony to enhance productivity. This study seeks to address the gap between the positive and negative i…
The Effect of Influencer Marketing on Consumer’s Purchase Intention in Malaysia
Influencer marketing has emerged as a dominant force in shaping consumer behavior in Malaysia's e-commerce sector. This study investigates the effects of influencer type, brand familiarity, sponsorship disclosure, expertise, and trustworthiness on consumers’ purchase intentions, addressing key gaps in the literature. Data were collected from 354 respondents through a structured questionnaire and analyzed using SPSS and SmartPLS to ensure robust s…
The Influence of Job Satisfaction, Organisational Commitment, Work-Life Balance and Pay and Reward towards Employees’ Turnover Intention in Food and Beverage Industry Malaysia
Purpose: This study examines how job satisfaction, organizational commitment, work-life balance, and pay and rewards influence employees’ turnover intentions in Malaysia’s Food and Beverage industry. Methodology: Using a quantitative approach, the study distributed questionnaires to F&B organizations, gathering responses from 400 participants. The data were analyzed using Multiple Linear Regression Analysis, Correlation analysis and Factor Analys…
Decoding Employee Turnover
The demanding nature of the service sector in Malaysia, which involves long hours and pressure at work, causing a significant percentage of employees either leave or change occupations. It creates disruptions due to the constant hiring and training of new staff, which lowers business profitability. Thisstudy investigates the role of job satisfaction, organisational commitment, work-life balance, compensation and benefits on employee turnover in t…
Business (21 works) · Advertising (12 works) · Marketing (12 works) · Geography (10 works) · Psychology (10 works) · Tourism (9 works) · Digital Marketing and Social Media (7 works) · Diverse Aspects of Tourism Research (7 works) · Political science (7 works) · Computer Science (6 works)