Le Thi Hoai
Biographic Data
| ID | 6946160 |
|---|---|
| NAME | Le Thi Hoai |
| GIVEN NAMES | Le Thi |
| FAMILY NAME | Hoai |
| SIGNATURE | HOAI T |
| AFFILIATIONS | Thuongmai University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The Impact of Cultural Factors on Online Consumer Behavior of Gen Z In Vietnam
This study focuses on analyzing the impact of cultural factors on the online shopping behavior of Generation Z in Vietnam. Based on a research model that includes independent variables (personal values, social influence, and cultural media influence), mediating variables (attitude and emotions towards online shopping), and dependent variables (online shopping behavior of Gen Z), the study was tested using structural equation modeling (SEM). The r…
Evaluating Digital Transformation in Vietnamese Football Clubs Using Deloitte’s Five-Level Digital Maturity Framework - Cultural Industry Perspective
Football holds a significant position and plays an essential role within the cultural industries of every economy. The adoption of information technology and digital transformation has become an inevitable requirement in modern football, serving as a key driver for the development and expansion of the cultural industry. This study assesses the current state and digital maturity of Vietnamese football clubs by applying Deloitte’s Five Levels of Di…
Research the Impact of Online Marketing on Customers Perceived Value of Vietnamese Joint Stock Commercial Banks
Research the impact of online marketing on customer perceived value at Joint Stock Commercial Banks (JSCBs) is a significant and highly applicable topic in marketing and management business. The analysis and conclusions from this study can provide valuable information about how online marketing influences customer perceptions and the value they place on their banking experience. This will help businesses better understand how to interact with cus…
No prominent works on this page.
Research the Impact of Online Marketing on Customers Perceived Value of Vietnamese Joint Stock Commercial Banks
Research the impact of online marketing on customer perceived value at Joint Stock Commercial Banks (JSCBs) is a significant and highly applicable topic in marketing and management business. The analysis and conclusions from this study can provide valuable information about how online marketing influences customer perceptions and the value they place on their banking experience. This will help businesses better understand how to interact with cus…
The Impact of Cultural Factors on Online Consumer Behavior of Gen Z In Vietnam
This study focuses on analyzing the impact of cultural factors on the online shopping behavior of Generation Z in Vietnam. Based on a research model that includes independent variables (personal values, social influence, and cultural media influence), mediating variables (attitude and emotions towards online shopping), and dependent variables (online shopping behavior of Gen Z), the study was tested using structural equation modeling (SEM). The r…
Evaluating Digital Transformation in Vietnamese Football Clubs Using Deloitte’s Five-Level Digital Maturity Framework - Cultural Industry Perspective
Football holds a significant position and plays an essential role within the cultural industries of every economy. The adoption of information technology and digital transformation has become an inevitable requirement in modern football, serving as a key driver for the development and expansion of the cultural industry. This study assesses the current state and digital maturity of Vietnamese football clubs by applying Deloitte’s Five Levels of Di…
Advertising (2 works) · Business (2 works) · Digital Marketing and Social Media (2 works) · Technology Adoption and User Behaviour (2 works) · Vietnamese (2 works) · Commercialization (1 work) · Context (archaeology (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Games and Media (1 work) · Digital transformation (1 work)