Amirah Bahaaudeen
Biographic Data
| ID | 6946182 |
|---|---|
| NAME | Amirah Bahaaudeen |
| GIVEN NAMES | Amirah |
| FAMILY NAME | Bahaaudeen |
| SIGNATURE | BAHAAUDEEN A |
| AFFILIATIONS | University of Business and Technology |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Integration of Management Information Systems in Marketing Strategies for Enhanced Consumer Engagement
This study investigates the role of Management Information Systems (MIS) in marketing, specifically in enhancing consumer interactions across diverse organizational contexts. Addressing a notable gap in literature, the research adopts a quantitative methodological approach, utilizing a structured questionnaire administered on 486 marketing professionals operating within technology-intensive, retail, and service-oriented industries and were used a…
Social commerce merges e-commerce with social media, creating seamless in-app shopping, leveraging user-generated content (UGC), peer reviews, and influencer marketing for direct selling, enhanced cus…
This research aimed to analyse the integration of e-commerce and social media platforms for direct selling and customer acquisition. Seven hypotheses were formed to achieve the aim. For this purpose, a survey of 412 social commerce customers and interviews with 24 different types of stakeholders were conducted. The findings supported all seven hypotheses explaining 68% of the variance in customer acquisition effectiveness, 59% in purchasing inten…
Governance in the Digital Era
Technological transformation has contributed to governance by presenting great opportunities to enhance efficiency, transparency, and accountability. This shift allowed governments to manage administrative processes, share information instantly, and allowing auditing management processes. In the current context, emerging technologies like artificial intelligence, blockchain, and big data analytics are reshaping governance. Traditionally Zakat, wh…
No prominent works on this page.
Integration of Management Information Systems in Marketing Strategies for Enhanced Consumer Engagement
This study investigates the role of Management Information Systems (MIS) in marketing, specifically in enhancing consumer interactions across diverse organizational contexts. Addressing a notable gap in literature, the research adopts a quantitative methodological approach, utilizing a structured questionnaire administered on 486 marketing professionals operating within technology-intensive, retail, and service-oriented industries and were used a…
Social commerce merges e-commerce with social media, creating seamless in-app shopping, leveraging user-generated content (UGC), peer reviews, and influencer marketing for direct selling, enhanced cus…
This research aimed to analyse the integration of e-commerce and social media platforms for direct selling and customer acquisition. Seven hypotheses were formed to achieve the aim. For this purpose, a survey of 412 social commerce customers and interviews with 24 different types of stakeholders were conducted. The findings supported all seven hypotheses explaining 68% of the variance in customer acquisition effectiveness, 59% in purchasing inten…
Governance in the Digital Era
Technological transformation has contributed to governance by presenting great opportunities to enhance efficiency, transparency, and accountability. This shift allowed governments to manage administrative processes, share information instantly, and allowing auditing management processes. In the current context, emerging technologies like artificial intelligence, blockchain, and big data analytics are reshaping governance. Traditionally Zakat, wh…
Payment (2 works) · Accountability (1 work) · Audit (1 work) · Big Data and Business Intelligence (1 work) · Business (1 work) · Cash (1 work) · Computer Science (1 work) · Context (archaeology (1 work) · Corporate governance (1 work) · Customer engagement (1 work)