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C Gu

Biographic Data

ID6952
NAMEC Gu
GIVEN NAMESC
FAMILY NAMEGu
SIGNATUREGU C
AFFILIATIONSMinjiang University
ORCID0000-0001-6059-0573
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS0
WORKS AS AUTHOR6
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2000
LATEST PUBLICATION YEAR2026
H-INDEX0
  • How does “Dr. AI” trigger cyberchondria? An empirical study based on the CMIS framework using a hybrid SEM–ANN approach

    Open Access•C Gu, Jiayue Zhang•ARTICLE•Current Psychology•2026

  • Mechanisms of high-temperature ozone suppression in Eastern China

    Open Access•Nan Li, Jianping Liang et al.•ARTICLE•Environmental Research Letters•2025

    Ozone (O 3 ) is a typical secondary photochemical pollutant, whose production typically increases under high temperature and radiation. However, emerging observational evidences reveal a notable alteration in the O 3 -temperature relationship under extremely heat conditions (referred to as O 3 suppression) in 20%–30% cities of China, yet the underlying mechanisms and driving forces remain unclear. This study provides a comprehensive investigation…

  • Why does debunking information fall on "deaf ears"? A study on the backfire effect of health rumor corrections among older adults

    Open Access•C Gu•ARTICLE•Journal of Health Psychology•2025•References: 38

    With the rise of age-friendly digital tools, older adults increasingly access health information online. Yet weakened gatekeeping in digital media has facilitated the spread of health rumors. Corrective efforts sometimes backfire, reinforcing belief in misinformation-a phenomenon known as the backfire effect. This study explores its formation among older adults via semi-structured interviews with 22 participants. Using grounded theory and integra…

  • Exploring the dynamics of consumer engagement in social media influencer marketing

    Open Access•C Gu, Qiu-Ting Duan et al.•ARTICLE•Humanities and Social Sciences…•2024

    Influencer advertising has emerged as an integral part of social media marketing. Within this realm, consumer engagement is a critical indicator for gauging the impact of influencer advertisements, as it encompasses the proactive involvement of consumers in spreading advertisements and creating value. Therefore, investigating the mechanisms behind consumer engagement holds significant relevance for formulating effective influencer advertising str…

  • Exploring the mechanism of sustained consumer trust in AI chatbots after service failures

    Open Access•C Gu, Yu Zhang et al.•ARTICLE•Humanities and Social Sciences…•2024

    In recent years, artificial intelligence (AI) technology has been widely employed in brand customer service. However, the inherent limitations of computer-generated natural language content occasionally lead to failures in human-computer interactions, potentially damaging a company’s brand image. Therefore, it is crucial to explore how to maintain consumer trust after AI chatbots fail to provide successful service. This study constructs a model t…

  • Immigration, neue Armut und Segregation in Peking

    Open Access•R Chan, C Gu et al.•ARTICLE•Geographica Helvetica•2000

    Dieser Artikel untersucht die aktuellen sozialen und planerischen Probleme infolge von Binnenwanderungen, speziell der starken Migration in die chinesischen Metropolen. Am Beispiel einer Stichprobenerhebung aus Peking gibt er einen Einblick in die Sozialstruktur der sogenannten floating population in der chinesischen Hauptstadt. Das Hauptinteresse gilt den Ursachen und Formen der städtischen Armut und Segregation. Diese werden im allgemeineren Zu…

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  • Immigration, neue Armut und Segregation in Peking

    Open Access•R Chan, C Gu et al.•ARTICLE•Geographica Helvetica•2000

    Dieser Artikel untersucht die aktuellen sozialen und planerischen Probleme infolge von Binnenwanderungen, speziell der starken Migration in die chinesischen Metropolen. Am Beispiel einer Stichprobenerhebung aus Peking gibt er einen Einblick in die Sozialstruktur der sogenannten floating population in der chinesischen Hauptstadt. Das Hauptinteresse gilt den Ursachen und Formen der städtischen Armut und Segregation. Diese werden im allgemeineren Zu…

  • Exploring the dynamics of consumer engagement in social media influencer marketing

    Open Access•C Gu, Qiu-Ting Duan et al.•ARTICLE•Humanities and Social Sciences…•2024

    Influencer advertising has emerged as an integral part of social media marketing. Within this realm, consumer engagement is a critical indicator for gauging the impact of influencer advertisements, as it encompasses the proactive involvement of consumers in spreading advertisements and creating value. Therefore, investigating the mechanisms behind consumer engagement holds significant relevance for formulating effective influencer advertising str…

  • Exploring the mechanism of sustained consumer trust in AI chatbots after service failures

    Open Access•C Gu, Yu Zhang et al.•ARTICLE•Humanities and Social Sciences…•2024

    In recent years, artificial intelligence (AI) technology has been widely employed in brand customer service. However, the inherent limitations of computer-generated natural language content occasionally lead to failures in human-computer interactions, potentially damaging a company’s brand image. Therefore, it is crucial to explore how to maintain consumer trust after AI chatbots fail to provide successful service. This study constructs a model t…

  • Mechanisms of high-temperature ozone suppression in Eastern China

    Open Access•Nan Li, Jianping Liang et al.•ARTICLE•Environmental Research Letters•2025

    Ozone (O 3 ) is a typical secondary photochemical pollutant, whose production typically increases under high temperature and radiation. However, emerging observational evidences reveal a notable alteration in the O 3 -temperature relationship under extremely heat conditions (referred to as O 3 suppression) in 20%–30% cities of China, yet the underlying mechanisms and driving forces remain unclear. This study provides a comprehensive investigation…

  • Why does debunking information fall on "deaf ears"? A study on the backfire effect of health rumor corrections among older adults

    Open Access•C Gu•ARTICLE•Journal of Health Psychology•2025•References: 38

    With the rise of age-friendly digital tools, older adults increasingly access health information online. Yet weakened gatekeeping in digital media has facilitated the spread of health rumors. Corrective efforts sometimes backfire, reinforcing belief in misinformation-a phenomenon known as the backfire effect. This study explores its formation among older adults via semi-structured interviews with 22 participants. Using grounded theory and integra…

  • How does “Dr. AI” trigger cyberchondria? An empirical study based on the CMIS framework using a hybrid SEM–ANN approach

    Open Access•C Gu, Jiayue Zhang•ARTICLE•Current Psychology•2026

Business (2 works) · Computer Science (2 works) · Marketing (2 works) · Psychology (2 works) · Advertising (1 work) · AI in Service Interactions (1 work) · Air Quality and Health Impacts (1 work) · Art (1 work) · Artificial Intelligence (1 work) · Artificial neural network (1 work)

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