Rajeev Bhardwaj
Biographic Data
| ID | 6956233 |
|---|---|
| NAME | Rajeev Bhardwaj |
| GIVEN NAMES | Rajeev |
| FAMILY NAME | Bhardwaj |
| SIGNATURE | BHARDWAJ R |
| AFFILIATIONS | Dehradun Institute of Technology University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Factors Influencing Talent Retention in Malaysia’s Semiconductor Industry
The main objective of this study is to examine the underlying factors that influence talent retention in Malaysia's semiconductor industry. Utilizing Maslow's Hierarchy of Needs and Herzberg’s Two-Factor Theory, the research assesses the impact of employee engagement, career development, reward management, and work-life balance on retaining talent within this sector. A quantitative approach was employed, gathering data through online questionnair…
From Posts to Purchases
This study aims to investigate how customer purchase intentions among Malaysian internet shoppers are influenced by social media influencers, where attributes of influencers were investigated. Previous studies on social media marketing, influencer attributes, and consumer behaviour served as the foundation for the conceptual model. Likeability, trustworthiness of the influencer, attractiveness, and influencer expertise are the key variables. This…
No prominent works on this page.
Factors Influencing Talent Retention in Malaysia’s Semiconductor Industry
The main objective of this study is to examine the underlying factors that influence talent retention in Malaysia's semiconductor industry. Utilizing Maslow's Hierarchy of Needs and Herzberg’s Two-Factor Theory, the research assesses the impact of employee engagement, career development, reward management, and work-life balance on retaining talent within this sector. A quantitative approach was employed, gathering data through online questionnair…
From Posts to Purchases
This study aims to investigate how customer purchase intentions among Malaysian internet shoppers are influenced by social media influencers, where attributes of influencers were investigated. Previous studies on social media marketing, influencer attributes, and consumer behaviour served as the foundation for the conceptual model. Likeability, trustworthiness of the influencer, attractiveness, and influencer expertise are the key variables. This…
Business (2 works) · Advertising (1 works) · Digital Marketing and Social Media (1 works) · Engineering (1 works) · Human Resource and Talent Management (1 works) · Industrial organization (1 works) · Influencer marketing (1 works) · Manufacturing engineering (1 works) · Marketing (1 works) · Marketing management (1 works)