Gwi-Gon Kim
Biographic Data
| ID | 6956509 |
|---|---|
| NAME | Gwi-Gon Kim |
| GIVEN NAMES | Gwi-Gon |
| FAMILY NAME | Kim |
| SIGNATURE | KIM G |
| AFFILIATIONS | Kumoh National Institute of Technology |
| ORCID | 0009-0007-5995-182X |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
A Conjoint Analysis of Silver Town Selection Attributes
This study investigates how temporal distance to occupancy influences consumers’ cognitive framing and attribute trade-offs when selecting a silver town. Building on Construal Level Theory (CLT), a scenario-based conjoint survey was conducted with 304 prospective consumers and family members. Respondents evaluated 16 hypothetical silver town profiles under either a near-future or a distant-future move-in scenario. The results reveal that temporal…
The impact of partner framing on corporate image in ESG Publicity
This study empirically analyzed the impact of ESG Publicity based on partner participation on corporate image in ESG management. The purpose of this study is to investigate the impact of message framing methods that compose partner information based on partner framing (packing vs. unpacking) on processing fluency and authenticity, as well as corporate attitudes and corporate image. In addition, it was intended to confirm the mediating effect of p…
The Influence of Foundational Bases of Internet-Only Banks on Consumer Attitudes and Usage Intentions
This study investigates how the foundational bases of internet-only banks shape consumer attitudes and intentions to use these services. Specifically, it examines how consumer attitudes and usage intentions toward internet-only banks are moderated by factors such as involvement, purpose of use, and construal level. This research contrasts consumer attitudes based on the foundational bases of internet-only banks (ICT-driven vs. bank-driven) and an…
The Effect of Message Framing of Other Distribution Channels on Purchase Intention in TV Home Shopping
This study investigates the influence of message framing of other distribution channels on product attitudes and purchase intentions for TV home shopping products. The research explores the mediating effects of perceived quality, perceived price, and persuasion knowledge in relation to message framing and product attitudes. Additionally, it examines the moderating effects of product type (luxury vs. general products). Finally, the study empirical…
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The Influence of Foundational Bases of Internet-Only Banks on Consumer Attitudes and Usage Intentions
This study investigates how the foundational bases of internet-only banks shape consumer attitudes and intentions to use these services. Specifically, it examines how consumer attitudes and usage intentions toward internet-only banks are moderated by factors such as involvement, purpose of use, and construal level. This research contrasts consumer attitudes based on the foundational bases of internet-only banks (ICT-driven vs. bank-driven) and an…
The Effect of Message Framing of Other Distribution Channels on Purchase Intention in TV Home Shopping
This study investigates the influence of message framing of other distribution channels on product attitudes and purchase intentions for TV home shopping products. The research explores the mediating effects of perceived quality, perceived price, and persuasion knowledge in relation to message framing and product attitudes. Additionally, it examines the moderating effects of product type (luxury vs. general products). Finally, the study empirical…
The impact of partner framing on corporate image in ESG Publicity
This study empirically analyzed the impact of ESG Publicity based on partner participation on corporate image in ESG management. The purpose of this study is to investigate the impact of message framing methods that compose partner information based on partner framing (packing vs. unpacking) on processing fluency and authenticity, as well as corporate attitudes and corporate image. In addition, it was intended to confirm the mediating effect of p…
A Conjoint Analysis of Silver Town Selection Attributes
This study investigates how temporal distance to occupancy influences consumers’ cognitive framing and attribute trade-offs when selecting a silver town. Building on Construal Level Theory (CLT), a scenario-based conjoint survey was conducted with 304 prospective consumers and family members. Respondents evaluated 16 hypothetical silver town profiles under either a near-future or a distant-future move-in scenario. The results reveal that temporal…
Business (3 works) · Psychology (3 works) · Advertising (2 works) · Computer Science (2 works) · Construal level theory (2 works) · Customer Service Quality and Loyalty (2 works) · Marketing (2 works) · Social Psychology (2 works) · Technology Adoption and User Behaviour (2 works) · Attractiveness (1 work)