Ta Thi Nguyet Trang
Biographic Data
| ID | 6958471 |
|---|---|
| NAME | Ta Thi Nguyet Trang |
| GIVEN NAMES | Ta Thi Nguyet |
| FAMILY NAME | Trang |
| SIGNATURE | TRANG T T N |
| AFFILIATIONS | VNU University of Science |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Sustainability starts with the consumer
This study is motivated by the need to align national sustainability goals with real consumer behavior by identifying the barriers that block green purchase follow-through. We conducted a quantitative, cross-sectional, online survey of 684 Vietnamese consumers using multi-item scales for COM-B constructs, Perceived Consumer Effectiveness (PCE), intention, behavior, and greenwashing. Partial Least Squares Structural Equation Modeling tested measur…
No prominent works on this page.
Sustainability starts with the consumer
This study is motivated by the need to align national sustainability goals with real consumer behavior by identifying the barriers that block green purchase follow-through. We conducted a quantitative, cross-sectional, online survey of 684 Vietnamese consumers using multi-item scales for COM-B constructs, Perceived Consumer Effectiveness (PCE), intention, behavior, and greenwashing. Partial Least Squares Structural Equation Modeling tested measur…
Consumption (sociology (1 works) · Credibility (1 works) · Environmental Sustainability in Business (1 works) · Food Waste Reduction and Sustainability (1 works) · Greenwashing (1 works) · Mediation (1 works) · Organic Food and Agriculture (1 works) · Partial least squares regression (1 works) · Structural equation modeling (1 works) · Sustainability (1 works)