Sook Fern Yeo
Biographic Data
| ID | 6959063 |
|---|---|
| NAME | Sook Fern Yeo |
| GIVEN NAMES | Sook Fern |
| FAMILY NAME | Yeo |
| SIGNATURE | YEO S F |
| AFFILIATIONS | Multimedia University |
| ORCID | 0000-0002-8060-5872 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 11 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Redefying the strength between CSR and sustainable social performance through mediational role of green intellectual capital
This study investigates the mediating role of Green Intellectual Capital (GIC) in the relationship between Corporate Social Responsibility (CSR) and Sustainable Social Performance within the context of Islamic banks in Pakistan. The population of interest comprises bank employees, including managers, operation managers, operations officers, and cash officers, from 15 Islamic banks operating 150 branches in the southern region of Khyber Pakhtunkhw…
Exploring the role of adaptation technologies and energy poverty on environmental quality
The intensifying issue of global warming is worsened by the fast economic growth of the world’s leading economies, which have emerged as the most polluted countries globally. The present study has tried to make an intensive environmental analysis of the selected five most polluted countries of the world—China, Russia, the United States, India, and Japan to see how adaptation technology (ATEC) and alleviating energy poverty (EPO) help these countr…
Science behind social media discontinuance
Social networking services (SNS) have multiple benefits. The ease of communication through SNS has led to an increase in their popularity and number of users. As a network continues to grow, users are overwhelmed by the need to pay more attention to the overwhelming volume of social demands to stay connected with friends and family. As a result, many choose to withdraw from social media temporarily or permanently. Based on stress coping theory, t…
How country of origin, perceived quality, and trust influence intention to purchase sars covid medications
To maintain business survival and continuous research and development in the medical product industry, investigating the factors that influence the public's intention to buy Sars Covid medications is a primary mission for all the related medical institutions. This research aimed to examine how product attributes (country of origin and perceived quality) influence user attitude (consumer trust) and user decision-making (the intention to buy medica…
Roles of top management support and compatibility in big data predictive analytics for supply chain collaboration and supply chain performance
To Continue or Quit Business? Mediating Roles of Resilience and Quality of Life in Forming a Sustainable Entrepreneurial Intention
The dynamics and volatility of market conditions require entrepreneurs to exercise their utmost perseverance and fortitude to progress forward. Despite the emerging evidence that associates their motivation with business continuity, little is known about whether quality of life and resilience bear any mediating effects on this connection. Guided by the self-determination theory, this study examines the indirect effects of resilience and quality o…
Supplements purchase intention
Purpose This study aims to investigate the factors that influence young consumers' purchase intention towards dietary supplements (DS) in Malaysia. Design/methodology/approach The supplement industry in Malaysia has been growing rapidly recently due to a paradigm shift in healthcare management, from curative to prevention. Thus, it has sparked interest to conduct a study on the factors that influence young consumers' purchase intentions towards D…
Adoption of smart farming technologies in field operations
Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry
Factors influencing organic food purchase decision
Purpose In recent years, consumers today recognise organic foods as high-quality products which can benefit them in various aspects. The tendency to switch consumption behaviours from conventional to ecological food products or organic food has largely been due to the claims that organic crops are grown in eco-friendly and sustainable environments. Thus, the study highlighted unique results on young consumers' purchasing intentions from a new per…
Tourist experience on traditional pastries in Unesco heritage city
Purpose In recent years, the traditional pastries industry has gained popularity among tourists due to the advantage of the pastries location at UNESCO Heritage city, Penang. However, the little research focussed on this particular industry, and there is lack of evidence of the tourists' experience with the traditional pastries and how these attributes affect their revisit decision. Design/methodology/approach The study utilizes a qualitative res…
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Tourist experience on traditional pastries in Unesco heritage city
Purpose In recent years, the traditional pastries industry has gained popularity among tourists due to the advantage of the pastries location at UNESCO Heritage city, Penang. However, the little research focussed on this particular industry, and there is lack of evidence of the tourists' experience with the traditional pastries and how these attributes affect their revisit decision. Design/methodology/approach The study utilizes a qualitative res…
Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry
Factors influencing organic food purchase decision
Purpose In recent years, consumers today recognise organic foods as high-quality products which can benefit them in various aspects. The tendency to switch consumption behaviours from conventional to ecological food products or organic food has largely been due to the claims that organic crops are grown in eco-friendly and sustainable environments. Thus, the study highlighted unique results on young consumers' purchasing intentions from a new per…
Supplements purchase intention
Purpose This study aims to investigate the factors that influence young consumers' purchase intention towards dietary supplements (DS) in Malaysia. Design/methodology/approach The supplement industry in Malaysia has been growing rapidly recently due to a paradigm shift in healthcare management, from curative to prevention. Thus, it has sparked interest to conduct a study on the factors that influence young consumers' purchase intentions towards D…
Adoption of smart farming technologies in field operations
How country of origin, perceived quality, and trust influence intention to purchase sars covid medications
To maintain business survival and continuous research and development in the medical product industry, investigating the factors that influence the public's intention to buy Sars Covid medications is a primary mission for all the related medical institutions. This research aimed to examine how product attributes (country of origin and perceived quality) influence user attitude (consumer trust) and user decision-making (the intention to buy medica…
Roles of top management support and compatibility in big data predictive analytics for supply chain collaboration and supply chain performance
To Continue or Quit Business? Mediating Roles of Resilience and Quality of Life in Forming a Sustainable Entrepreneurial Intention
The dynamics and volatility of market conditions require entrepreneurs to exercise their utmost perseverance and fortitude to progress forward. Despite the emerging evidence that associates their motivation with business continuity, little is known about whether quality of life and resilience bear any mediating effects on this connection. Guided by the self-determination theory, this study examines the indirect effects of resilience and quality o…
Redefying the strength between CSR and sustainable social performance through mediational role of green intellectual capital
This study investigates the mediating role of Green Intellectual Capital (GIC) in the relationship between Corporate Social Responsibility (CSR) and Sustainable Social Performance within the context of Islamic banks in Pakistan. The population of interest comprises bank employees, including managers, operation managers, operations officers, and cash officers, from 15 Islamic banks operating 150 branches in the southern region of Khyber Pakhtunkhw…
Exploring the role of adaptation technologies and energy poverty on environmental quality
The intensifying issue of global warming is worsened by the fast economic growth of the world’s leading economies, which have emerged as the most polluted countries globally. The present study has tried to make an intensive environmental analysis of the selected five most polluted countries of the world—China, Russia, the United States, India, and Japan to see how adaptation technology (ATEC) and alleviating energy poverty (EPO) help these countr…
Science behind social media discontinuance
Social networking services (SNS) have multiple benefits. The ease of communication through SNS has led to an increase in their popularity and number of users. As a network continues to grow, users are overwhelmed by the need to pay more attention to the overwhelming volume of social demands to stay connected with friends and family. As a result, many choose to withdraw from social media temporarily or permanently. Based on stress coping theory, t…
Business (8 works) · Marketing (6 works) · Psychology (6 works) · Marketing (5 works) · Computer Science (4 works) · Quality (philosophy) (4 works) · Advertising (3 works) · Digital Marketing and Social Media (3 works) · Social Psychology (3 works) · Value (mathematics) (3 works)