Hiba Khan
Dados Biográficos
| ID | 7004366 |
|---|---|
| NOME | Hiba Khan |
| PRENOMES | Hiba |
| SOBRENOME | Khan |
| ASSINATURA | KHAN H |
| AFILIAÇÕES | Bond University, City of Gold Coast , Queensland |
| ORCID | 0000-0002-1623-9396 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2021 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 0 |
A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising
Advertising research has increasingly applied construal level theory (CLT) to predict advertising effectiveness. This study systematically reviews and synthesizes CLT-based advertising research by focusing on the theoretical tenets of CLT, construal-level manipulations, and construal-level manipulation checks applied in this research domain. This is the first systematic review of CLT-based advertising research involving psychological distance, wh…
Pakistan and Covid-19
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Pakistan and Covid-19
A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising
Advertising research has increasingly applied construal level theory (CLT) to predict advertising effectiveness. This study systematically reviews and synthesizes CLT-based advertising research by focusing on the theoretical tenets of CLT, construal-level manipulations, and construal-level manipulation checks applied in this research domain. This is the first systematic review of CLT-based advertising research involving psychological distance, wh…
2019-20 coronavirus outbreak (1 obras) · Betacoronavirus (1 obras) · Coronavirus Infections (1 obras) · COVID-19 epidemiological studies (1 obras) · Immune responses and vaccinations (1 obras) · Internal Medicine (1 obras) · Law (1 obras) · Medicine (1 obras) · MEDLINE (1 obras) · Outbreak (1 obras)