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Girish J Gulati

Biographic Data

ID704236
NAMEGirish J Gulati
GIVEN NAMESGirish J
FAMILY NAMEGulati
SIGNATUREGULATI G J
AFFILIATIONSBentley University
VERIFIEDNo
TOTAL WORKS12
TOTAL CITATIONS198
WORKS AS AUTHOR12
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2004
LATEST PUBLICATION YEAR2017
H-INDEX8
  • Digital Advertising Expenditures in the 2016 Presidential Election

    Open Access•Christine B Williams, Girish J Gulati et al.•ARTICLE•Social Science Computer Review•2017•Cited by: 9•References: 19

    Using 2012 and 2016 candidate disbursements and independent expenditures filing data collected by the Federal Election Commission, this study compares how much money both the presidential campaigns and outside groups spent on digital relative to traditional media. Digital campaign expenditures have increased their share of total media outlays markedly over recent election cycles, and in the 2016 presidential election, both the candidate and indep…

  • Predictors of on-line services and e-participation

    Open Access•Girish J Gulati, Girish J “Jeff” Gulati et al.•ARTICLE•Government Information Quarterly•2014•Cited by: 4•References: 18

  • Social Media and Campaign 2012

    Open Access•Girish J Gulati, Christine B Williams•ARTICLE•Social Science Computer Review•2013•Cited by: 34•References: 6

    Diffusion of innovation theory is used to explain adoption of Facebook in the 2012 campaigns for the U.S. Congress and to identify characteristics that differentiate the small subset of candidates who did not create a Facebook presence from the large majority who did. Models of Facebook adoption for House candidates reveal that there are no differences between Republicans and Democrats. Nonadopters are significantly more likely to be challengers …

  • Social networks in political campaigns

    Open Access•Christine B Williams, Girish J Gulati et al.•ARTICLE•New Media & Society•2012•Cited by: 44•References: 11

    This study examines the early adoption and dissemination of emerging technology tools in campaigns by analyzing which candidates were the most likely to adopt and use Facebook in the 2006 and 2008 elections to the US House of Representatives. The research hypotheses draw primarily from the diffusion of innovation literature. Our analysis of 802 candidates in 2006 and 816 candidates in 2008 indicates that Facebook adoption diffused rapidly between…

  • Super PACs and Financing the 2012 Presidential Election

    Open Access•Girish J Gulati•ARTICLE•Society•2012•Cited by: 2•References: 1

  • Congressional Candidates' Use of YouTube in 2008

    Girish J Gulati, Girish J “Jeff” Gulati et al.•ARTICLE•Journal of Information Technology…•2010•Cited by: 10•References: 2

    This study investigates the extent of Congressional candidates' use of YouTube in 2008 and analyzes which candidates were more likely to adopt and use this tool. While 72 percent of the major party candidates for the Senate opened YouTube channels, only 28 percent of candidates for the House seats did so. A multivariate analysis of all major-party candidates for the House shows that better-financed candidates and those in competitive elections we…

  • News Frames and Story Triggers in the Media’s Coverage of Human Trafficking

    Open Access•Girish J Gulati•ARTICLE•Human Rights Review•2010•Cited by: 16•References: 14

  • Vodys

    Open Access•Girish J Gulati, Charles R Hadlock et al.•ARTICLE•Social Science Computer Review•2010•Cited by: 1•References: 31

    The literature on campaigns has considered a number of factors that affect whether and how someone votes, including demographics, campaign strategies, and social milieu. Understanding the dynamics of campaigns, however, is complicated by the fact that researchers cannot observe much of what happens during an election cycle. Typically, studies rely on voter recollections of conversations, contacts, and media exposure. In addition, because data are…

  • What's In an Endorsement? An Analysis of Web-Based Marketing in the 2004 Presidential Campaign

    Christine B Williams, Girish J Gulati et al.•ARTICLE•Journal of Political Marketing•2009•Cited by: 2•References: 4

    This study examines the role of endorsements in the 2004 presidential campaign by analyzing the Web sites of candidates and endorsing organizations. Because the Web sites are controlled by the respective organizations, examining their content provides objective information about the use of endorsements by candidates and endorsing organizations. The study finds that endorsements in the 2004 presidential election had very different roles and promin…

  • Closing the Gap, Raising the Bar

    Open Access•Girish J Gulati, Girish J "Jeff" Gulati et al.•ARTICLE•Social Science Computer Review•2007•Cited by: 33•References: 5

    This article examines online campaigning for the U.S. Congress in 2006. Increases in web presence have slowed, but with minor-party candidates closing the gap with major-party candidates in Senate races. A content analysis of the campaign web sites of every Senate and House candidate reveals that baseline informational web content and features have become standardized but that Senate sites are more sophisticated technologically. Multivariate anal…

  • Members of Congress and Presentation of Self on the World Wide Web

    Open Access•Girish J Gulati•ARTICLE•Harvard International Journal of…•2004•Cited by: 21•References: 8

    The Internet has become an important means by which members of Congress communicate with their constituents. Although a number of studies have examined the content and features of congressionalWeb sites, how members of Congress present themselves on theWeb has yet to be addressed. A content analysis of the images displayed on the home pages of 100 senators and 244 House members who served in the 107th Congress reveals two distinct presentations: …

  • Revisiting the Link Between Electoral Competition and Policy Extremism in the U.S. Congress

    Open Access•Girish J Gulati•ARTICLE•American Politics Research•2004•Cited by: 22•References: 43

    Prominent theories of American political parties imply that higher levels of competition cause lawmakers to be more responsive to the center of public opinion, but there is little empirical evidence to support this assertion. Furthermore, many studies have found that competition causes lawmakers to be less responsive to public opinion as a whole and more responsive to their own partisans. Parties and candidates pursue a “mobilization” rather than…

  • Social networks in political campaigns

    Open Access•Christine B Williams, Girish J Gulati et al.•ARTICLE•New Media & Society•2012•Cited by: 44•References: 11

    This study examines the early adoption and dissemination of emerging technology tools in campaigns by analyzing which candidates were the most likely to adopt and use Facebook in the 2006 and 2008 elections to the US House of Representatives. The research hypotheses draw primarily from the diffusion of innovation literature. Our analysis of 802 candidates in 2006 and 816 candidates in 2008 indicates that Facebook adoption diffused rapidly between…

  • Social Media and Campaign 2012

    Open Access•Girish J Gulati, Christine B Williams•ARTICLE•Social Science Computer Review•2013•Cited by: 34•References: 6

    Diffusion of innovation theory is used to explain adoption of Facebook in the 2012 campaigns for the U.S. Congress and to identify characteristics that differentiate the small subset of candidates who did not create a Facebook presence from the large majority who did. Models of Facebook adoption for House candidates reveal that there are no differences between Republicans and Democrats. Nonadopters are significantly more likely to be challengers …

  • Closing the Gap, Raising the Bar

    Open Access•Girish J Gulati, Girish J "Jeff" Gulati et al.•ARTICLE•Social Science Computer Review•2007•Cited by: 33•References: 5

    This article examines online campaigning for the U.S. Congress in 2006. Increases in web presence have slowed, but with minor-party candidates closing the gap with major-party candidates in Senate races. A content analysis of the campaign web sites of every Senate and House candidate reveals that baseline informational web content and features have become standardized but that Senate sites are more sophisticated technologically. Multivariate anal…

  • Revisiting the Link Between Electoral Competition and Policy Extremism in the U.S. Congress

    Open Access•Girish J Gulati•ARTICLE•American Politics Research•2004•Cited by: 22•References: 43

    Prominent theories of American political parties imply that higher levels of competition cause lawmakers to be more responsive to the center of public opinion, but there is little empirical evidence to support this assertion. Furthermore, many studies have found that competition causes lawmakers to be less responsive to public opinion as a whole and more responsive to their own partisans. Parties and candidates pursue a “mobilization” rather than…

  • Members of Congress and Presentation of Self on the World Wide Web

    Open Access•Girish J Gulati•ARTICLE•Harvard International Journal of…•2004•Cited by: 21•References: 8

    The Internet has become an important means by which members of Congress communicate with their constituents. Although a number of studies have examined the content and features of congressionalWeb sites, how members of Congress present themselves on theWeb has yet to be addressed. A content analysis of the images displayed on the home pages of 100 senators and 244 House members who served in the 107th Congress reveals two distinct presentations: …

  • News Frames and Story Triggers in the Media’s Coverage of Human Trafficking

    Open Access•Girish J Gulati•ARTICLE•Human Rights Review•2010•Cited by: 16•References: 14

  • Congressional Candidates' Use of YouTube in 2008

    Girish J Gulati, Girish J “Jeff” Gulati et al.•ARTICLE•Journal of Information Technology…•2010•Cited by: 10•References: 2

    This study investigates the extent of Congressional candidates' use of YouTube in 2008 and analyzes which candidates were more likely to adopt and use this tool. While 72 percent of the major party candidates for the Senate opened YouTube channels, only 28 percent of candidates for the House seats did so. A multivariate analysis of all major-party candidates for the House shows that better-financed candidates and those in competitive elections we…

  • Digital Advertising Expenditures in the 2016 Presidential Election

    Open Access•Christine B Williams, Girish J Gulati et al.•ARTICLE•Social Science Computer Review•2017•Cited by: 9•References: 19

    Using 2012 and 2016 candidate disbursements and independent expenditures filing data collected by the Federal Election Commission, this study compares how much money both the presidential campaigns and outside groups spent on digital relative to traditional media. Digital campaign expenditures have increased their share of total media outlays markedly over recent election cycles, and in the 2016 presidential election, both the candidate and indep…

  • Predictors of on-line services and e-participation

    Open Access•Girish J Gulati, Girish J “Jeff” Gulati et al.•ARTICLE•Government Information Quarterly•2014•Cited by: 4•References: 18

  • Super PACs and Financing the 2012 Presidential Election

    Open Access•Girish J Gulati•ARTICLE•Society•2012•Cited by: 2•References: 1

  • What's In an Endorsement? An Analysis of Web-Based Marketing in the 2004 Presidential Campaign

    Christine B Williams, Girish J Gulati et al.•ARTICLE•Journal of Political Marketing•2009•Cited by: 2•References: 4

    This study examines the role of endorsements in the 2004 presidential campaign by analyzing the Web sites of candidates and endorsing organizations. Because the Web sites are controlled by the respective organizations, examining their content provides objective information about the use of endorsements by candidates and endorsing organizations. The study finds that endorsements in the 2004 presidential election had very different roles and promin…

  • Vodys

    Open Access•Girish J Gulati, Charles R Hadlock et al.•ARTICLE•Social Science Computer Review•2010•Cited by: 1•References: 31

    The literature on campaigns has considered a number of factors that affect whether and how someone votes, including demographics, campaign strategies, and social milieu. Understanding the dynamics of campaigns, however, is complicated by the fact that researchers cannot observe much of what happens during an election cycle. Typically, studies rely on voter recollections of conversations, contacts, and media exposure. In addition, because data are…

  • Members of Congress and Presentation of Self on the World Wide Web

    Open Access•Girish J Gulati•ARTICLE•Harvard International Journal of…•2004•Cited by: 21•References: 8

    The Internet has become an important means by which members of Congress communicate with their constituents. Although a number of studies have examined the content and features of congressionalWeb sites, how members of Congress present themselves on theWeb has yet to be addressed. A content analysis of the images displayed on the home pages of 100 senators and 244 House members who served in the 107th Congress reveals two distinct presentations: …

  • Revisiting the Link Between Electoral Competition and Policy Extremism in the U.S. Congress

    Open Access•Girish J Gulati•ARTICLE•American Politics Research•2004•Cited by: 22•References: 43

    Prominent theories of American political parties imply that higher levels of competition cause lawmakers to be more responsive to the center of public opinion, but there is little empirical evidence to support this assertion. Furthermore, many studies have found that competition causes lawmakers to be less responsive to public opinion as a whole and more responsive to their own partisans. Parties and candidates pursue a “mobilization” rather than…

  • Closing the Gap, Raising the Bar

    Open Access•Girish J Gulati, Girish J "Jeff" Gulati et al.•ARTICLE•Social Science Computer Review•2007•Cited by: 33•References: 5

    This article examines online campaigning for the U.S. Congress in 2006. Increases in web presence have slowed, but with minor-party candidates closing the gap with major-party candidates in Senate races. A content analysis of the campaign web sites of every Senate and House candidate reveals that baseline informational web content and features have become standardized but that Senate sites are more sophisticated technologically. Multivariate anal…

  • What's In an Endorsement? An Analysis of Web-Based Marketing in the 2004 Presidential Campaign

    Christine B Williams, Girish J Gulati et al.•ARTICLE•Journal of Political Marketing•2009•Cited by: 2•References: 4

    This study examines the role of endorsements in the 2004 presidential campaign by analyzing the Web sites of candidates and endorsing organizations. Because the Web sites are controlled by the respective organizations, examining their content provides objective information about the use of endorsements by candidates and endorsing organizations. The study finds that endorsements in the 2004 presidential election had very different roles and promin…

  • Congressional Candidates' Use of YouTube in 2008

    Girish J Gulati, Girish J “Jeff” Gulati et al.•ARTICLE•Journal of Information Technology…•2010•Cited by: 10•References: 2

    This study investigates the extent of Congressional candidates' use of YouTube in 2008 and analyzes which candidates were more likely to adopt and use this tool. While 72 percent of the major party candidates for the Senate opened YouTube channels, only 28 percent of candidates for the House seats did so. A multivariate analysis of all major-party candidates for the House shows that better-financed candidates and those in competitive elections we…

  • News Frames and Story Triggers in the Media’s Coverage of Human Trafficking

    Open Access•Girish J Gulati•ARTICLE•Human Rights Review•2010•Cited by: 16•References: 14

  • Vodys

    Open Access•Girish J Gulati, Charles R Hadlock et al.•ARTICLE•Social Science Computer Review•2010•Cited by: 1•References: 31

    The literature on campaigns has considered a number of factors that affect whether and how someone votes, including demographics, campaign strategies, and social milieu. Understanding the dynamics of campaigns, however, is complicated by the fact that researchers cannot observe much of what happens during an election cycle. Typically, studies rely on voter recollections of conversations, contacts, and media exposure. In addition, because data are…

  • Social networks in political campaigns

    Open Access•Christine B Williams, Girish J Gulati et al.•ARTICLE•New Media & Society•2012•Cited by: 44•References: 11

    This study examines the early adoption and dissemination of emerging technology tools in campaigns by analyzing which candidates were the most likely to adopt and use Facebook in the 2006 and 2008 elections to the US House of Representatives. The research hypotheses draw primarily from the diffusion of innovation literature. Our analysis of 802 candidates in 2006 and 816 candidates in 2008 indicates that Facebook adoption diffused rapidly between…

  • Super PACs and Financing the 2012 Presidential Election

    Open Access•Girish J Gulati•ARTICLE•Society•2012•Cited by: 2•References: 1

  • Social Media and Campaign 2012

    Open Access•Girish J Gulati, Christine B Williams•ARTICLE•Social Science Computer Review•2013•Cited by: 34•References: 6

    Diffusion of innovation theory is used to explain adoption of Facebook in the 2012 campaigns for the U.S. Congress and to identify characteristics that differentiate the small subset of candidates who did not create a Facebook presence from the large majority who did. Models of Facebook adoption for House candidates reveal that there are no differences between Republicans and Democrats. Nonadopters are significantly more likely to be challengers …

  • Predictors of on-line services and e-participation

    Open Access•Girish J Gulati, Girish J “Jeff” Gulati et al.•ARTICLE•Government Information Quarterly•2014•Cited by: 4•References: 18

  • Digital Advertising Expenditures in the 2016 Presidential Election

    Open Access•Christine B Williams, Girish J Gulati et al.•ARTICLE•Social Science Computer Review•2017•Cited by: 9•References: 19

    Using 2012 and 2016 candidate disbursements and independent expenditures filing data collected by the Federal Election Commission, this study compares how much money both the presidential campaigns and outside groups spent on digital relative to traditional media. Digital campaign expenditures have increased their share of total media outlays markedly over recent election cycles, and in the 2016 presidential election, both the candidate and indep…

Political science (12 works) · Law (9 works) · Politics (9 works) · Business (7 works) · Law (7 works) · Public relations (7 works) · Social Media and Politics (7 works) · Sociology (7 works) · Media Studies and Communication (5 works) · Advertising (4 works)

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