Jaworska
Biographic Data
| ID | 70493 |
|---|---|
| NAME | Jaworska |
| FAMILY NAME | Jaworska |
| SIGNATURE | JAWORSKA |
| AFFILIATIONS | University of Reading |
| ORCID | 0000-0001-7465-2245 |
| VERIFIED | Yes |
| TOTAL WORKS | 37 |
| TOTAL CITATIONS | 135 |
| AUTHOR COUNT | 37 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 8 |
Eat your gender: Strategies of gendering in food ads
This study examines food advertisements in Women’s Health and Men’s Health magazines as a hitherto underexplored site of gendered meaning-making. Using content analysis and multimodal critical discourse analysis, we investigate a large corpus of food ads and identify three dominant gendering strategies: (1) food advertising is more prevalent in Women’s Health , often directing women toward self-care and caring for others; (2) food types are gende…
Building a corpus of digitally mediated EMI classroom interactions: Challenges and opportunities for EMI research and pedagogy
While research on English-medium instruction (EMI) has grown considerably in recent years, we still know relatively little about what happens inside EMI classrooms, particularly in terms of interactional practices. There remains a shortage of empirical resources, such as corpora, that can offer systematic insights into the features of EMI classroom discourse. This paper addresses some of the gaps by outlining the methodological and ethical proced…
Standing ‘in’ and ‘out’ from the Crowd in a Small Genre: Proximity and Positioning in Applied Linguists’ Email Signatures
Neoliberal demands in higher education (HE) amplified by the affordances of digitalisation have led to the emergence of various academic branding practices, one of which is the use of email signatures for identity work and self-promotion. Examining a corpus of 200 email signatures created by applied linguists between 2011 and 2020, this study identifies core and optional moves and how the moves orient to proximity (scholarly communities) and posi…
Engaging to deceive: Strategies of synthetic involvement in fake tweets
This study investigates the lexico-grammatical and graphemic features of synthetic involvement employed by fake news writers to engage audiences on Twitter (now X). Conceptually, it draws on the linguistic notion of involvement as a form of phatic communication but extends it to include features of digital discourse produced with the intent to manipulate and deceive – hence, synthetic involvement. Methodologically, the study adopts a comparative …
Disciplinary tribes and the discourse of mainstream media expert opinion articles: Evidencing Covid-19 knowledge claims for a public audience
Much applied linguistic research has investigated how experts from different disciplines – different “disciplinary tribes” – present knowledge claims, drawing on taken-for-granted disciplinary ideologies and epistemologies. However, this research has mainly focused on specialist to specialist communication rather than specialist to non-specialist communication. This article aims to fill this gap by examining a corpus of mainstream media “expert o…
Affective geographies and tribal epistemologies: Studying abroad during Covid-19
This paper explores the relationship between epistemologies, tribalism and affect in the experiences of Chinese international students studying in the UK during the COVID-19 pandemic. Drawing on data from student diaries, interviews, and focus groups, it explores how boundaries between in-groups and out-groups were erected and dismantled through processes of socio-temporal scaling, whereby social actors configured affective geographies by linking…
A Corpus Study of English Language Exam Texts: Vocabulary Difficulty and the Impact on Students' Wider Reading (or Should Students be Reading More Texts by Dead White Men?)
Students in England sit an important gateway examination in English at age 16. Major changes were made to this exam in 2017 resulting in more emphasis on the comprehension of unseen literary texts. This paper uses corpus linguistic methods to identify the kind of vocabulary encountered in these exam texts and compares it to the kind of vocabulary encountered in other sources of written language (classic literary fiction, biographies, poetry, etc.…
Management by keywords: A corpus-based investigation into the discourse of six capitals in best practice integrated reporting
We examine a corpus of integrated reports endorsed as best practice to explore how the concept of ‘capital’ and its novel extension into six types of capitals — including ‘human’, ‘social and relationship’, and ‘natural’ — are discursively constructed and legitimised in the corporate field. Our findings show that the new capitals are mentioned frequently, but in a bullet point-like way without elaboration on their significance — a response strate…
Back to the future: Topic modelling and beyond
The Making of #CovidTwitter: Who Were the Loudest 'Covid Influencers' and What Did They Say About the Covid-19 Pandemic
This study explores COVID-19 communications disseminated by the top 100 most followed Twitter profiles-what we call the Twitter influencing elite. Focusing on a critical period from January to July 2020, we conducted a quantitative and qualitative analysis of 6,602 tweets about COVID-19 produced by these Covid Influencers. The findings reveal that approximately two-thirds of the COVID-19 tweets in our sample originated from established global med…
But then something happened: A critical multimodal genre analysis of corporate image repair videos
This study explores an emergent genre of corporate image repair videos that were produced and disseminated on YouTube by three large corporations Facebook, Uber and Wells Fargo following major corporate scandals and mismanagement. Utilising a critical multimodal genre analysis, the generic and semiotic features of this new corporate multimodal ‘product’ are investigated focusing on meanings, values and beliefs that they interactively produce. The…
Hot topic: Examining discursive representations of menopause and work in the British media
This study builds on Goffman's idea of stigma to examine how mainstream print media in the UK have framed menopause over the past decade, especially concerning work. We used a computational corpus‐assisted discourse analysis (CADS) approach to analyze 2993 articles on menopause. The results indicate increased attention to menopause and, more recently, to menopause and work. However, the narrative consistently foregrounds negative aspects associat…
Covid-19 and the discursive practices of political leadership: Introduction
Acts of distinction at times of crisis: An epistemological challenge to intercultural communication research
In this article, we reflect on the epistemological frameworks and priorities of intercultural communication research regarding ‘cultural differences’. With the current challenge posed by the COVID-19 pandemic, along with the growing political and social polarisation in recent years, we argue for a need to (re)focus attention to the ways acts of distinction (i. e., the explicit marking and accentuating of cultural differences) function in everyday…
Expert communication on Twitter: Comparing economists’ and scientists’ social networks, topics and communicative styles
Experts increasingly use social media to communicate with the wider public, prompted by the need to demonstrate impact and public engagement. While previous research on the use of social media by experts focused on single topics and performed sentiment analysis, we propose to extend the scope by investigating experts’ networks, topics and communicative styles. We perform social and semantic network as well language analysis of top tweeting scient…
Competence and collectivity: The discourse of Angela Merkel’s media communications during the first wave of the pandemic
Who's afraid of phrasal verbs? The use of phrasal verbs in expert academic writing in the discipline of linguistics
This study investigates the hitherto understudied area of the use of phrasal verbs (PVs) in expert academic writing in the discipline of Linguistics. It uses a novel methodology combining the notion of grammatical collocation with the Quirkian approach to clause structure analysis and insights from Frame Semantics to identify the extent to which PVs are used in academic writing in comparison with other verb categories. Using a specifically design…
Your mind is part of your body’: Negotiating the maternal body in online stories of postnatal depression on Mumsnet
Mapping digital foodscapes: Digital food influencers and the grammars of good food
Intersections of nationality, gender, race and crime in news reporting: The case of Oscar Pistorius – Olympian and murderer
Crossing languages – crossing discourses: A corpus-assisted study of Kulturkampf in German, Polish and English
Recent studies concerned with historical Germanisms have shown that public discourses in other languages often appropriate German loanwords as frames of reference to interpret political realities and influence collective attitudes. This paper intends to contribute to this new strand of research by investigating discursive transpositions of the historical Germanism Kulturkampf in the donor language, German, and two host languages, Polish and Engli…
One transition, many transitions? A corpus-based study of societal sustainability transition discourses in four civil society’s proposals
When the civil society makes ‘transition’ its label, it cannot be assumed that different civil society actors share compatible varieties of localist or radical transformationists discourses. This study has comparatively analyzed the discourses in four civil society sustainability transition proposals using a corpus-based methodology. We found that the proposals are similar as they identify the economy as an object and an entry point for transitio…
Gender and the language of pain in chronic and terminal illness: A corpus-based discourse analysis of patients' narratives
Public discourses on multilingualism in the UK: Triangulating a corpus study with a sociolinguistic attitude survey
This article investigates public discourses of multilingualism in Britain. In contrast to previous research focusing on specific languages or varieties of language, we examine multilingualism as a metalinguistic construct and are interested in what is frequently said about multilingualism, and how it is said. More specifically, we explore the extent to which media discourses are consonant or diverge from the attitudes of lay people. Media discour…
Metaphors We Travel by: A Corpus-Assisted Study of Metaphors in Promotional Tourism Discourse
Despite the widely disseminated assumption that metaphors are the key persuasive devices in promoting tourist destinations, specifically those located in tropical regions, there has been to date no systematic research investigating the use of figurative language in tourism promotional discourse. Using a corpus-assisted approach to the identification and analysis of metaphors supported by Wmatrix, this study attempts to establish empirically wheth…
Mapping digital foodscapes: Digital food influencers and the grammars of good food
One transition, many transitions? A corpus-based study of societal sustainability transition discourses in four civil society’s proposals
When the civil society makes ‘transition’ its label, it cannot be assumed that different civil society actors share compatible varieties of localist or radical transformationists discourses. This study has comparatively analyzed the discourses in four civil society sustainability transition proposals using a corpus-based methodology. We found that the proposals are similar as they identify the economy as an object and an entry point for transitio…
On the F word: A corpus-based analysis of the media representation of feminism in British and German press discourse, 1990–2009
Research in social psychology has shown that public attitudes towards feminism are mostly based on stereotypical views linking feminism with leftist politics and lesbian orientation. It is claimed that such attitudes are due to the negative and sexualised media construction of feminism. Studies concerned with the media representation of feminism seem to confirm this tendency. While most of this research provides significant insights into the repr…
Acts of distinction at times of crisis: An epistemological challenge to intercultural communication research
In this article, we reflect on the epistemological frameworks and priorities of intercultural communication research regarding ‘cultural differences’. With the current challenge posed by the COVID-19 pandemic, along with the growing political and social polarisation in recent years, we argue for a need to (re)focus attention to the ways acts of distinction (i. e., the explicit marking and accentuating of cultural differences) function in everyday…
Gender and the language of pain in chronic and terminal illness: A corpus-based discourse analysis of patients' narratives
Bad’ mums tell the ‘untellable’: Narrative practices and agency in online stories about postnatal depression on Mumsnet
Public discourses on multilingualism in the UK: Triangulating a corpus study with a sociolinguistic attitude survey
This article investigates public discourses of multilingualism in Britain. In contrast to previous research focusing on specific languages or varieties of language, we examine multilingualism as a metalinguistic construct and are interested in what is frequently said about multilingualism, and how it is said. More specifically, we explore the extent to which media discourses are consonant or diverge from the attitudes of lay people. Media discour…
Playful language alternation in an online discussion forum: The example of digital code plays
Competence and collectivity: The discourse of Angela Merkel’s media communications during the first wave of the pandemic
Your mind is part of your body’: Negotiating the maternal body in online stories of postnatal depression on Mumsnet
Hot topic: Examining discursive representations of menopause and work in the British media
This study builds on Goffman's idea of stigma to examine how mainstream print media in the UK have framed menopause over the past decade, especially concerning work. We used a computational corpus‐assisted discourse analysis (CADS) approach to analyze 2993 articles on menopause. The results indicate increased attention to menopause and, more recently, to menopause and work. However, the narrative consistently foregrounds negative aspects associat…
Intersections of nationality, gender, race and crime in news reporting: The case of Oscar Pistorius – Olympian and murderer
Differentiations and intersections
This study examines the impact of a global sports event on gender representations in media reporting. Whereas previous research on gender, sport and media has been mainly concerned with sports events in the North American or Australian context, this study investigates the British media reporting before, during and after the London Olympics 2012. Our study follows the approach of Corpus-Assisted Discourse Studies (CADS) and uses both quantitative …
Women, power and the media: Assessing the bias
Anti-Slavic imagery in German radical nationalist discourse at the turn of the twentieth century: A prelude to Nazi ideology
By applying methods of cognitive metaphor theory, Jaworska examines metaphorical scenarios employed in the discourse of anti-Slavism, which featured prominently in radical nationalist propaganda in Germany at the turn of the twentieth century. She does so by analysing metaphorical expressions used to refer to the Polish population living in the eastern provinces of Prussia, in the so-called Ostmark. Her article is based on an analysis of a range …
Women, power and the media: Assessing the bias
Anti-Slavic imagery in German radical nationalist discourse at the turn of the twentieth century: A prelude to Nazi ideology
By applying methods of cognitive metaphor theory, Jaworska examines metaphorical scenarios employed in the discourse of anti-Slavism, which featured prominently in radical nationalist propaganda in Germany at the turn of the twentieth century. She does so by analysing metaphorical expressions used to refer to the Polish population living in the eastern provinces of Prussia, in the so-called Ostmark. Her article is based on an analysis of a range …
Forthcoming in Language Teaching
An abstract is not available for this content. As you have access to this content, full HTML content is provided on this page. A PDF of this content is also available in through the ‘Save PDF’ action button
Forthcoming in Language Teaching
An abstract is not available for this content. As you have access to this content, full HTML content is provided on this page. A PDF of this content is also available in through the ‘Save PDF’ action button
Forthcoming in Language Teaching
An abstract is not available for this content. As you have access to this content, full HTML content is provided on this page. A PDF of this content is also available in through the ‘Save PDF’ action button
On the F word: A corpus-based analysis of the media representation of feminism in British and German press discourse, 1990–2009
Research in social psychology has shown that public attitudes towards feminism are mostly based on stereotypical views linking feminism with leftist politics and lesbian orientation. It is claimed that such attitudes are due to the negative and sexualised media construction of feminism. Studies concerned with the media representation of feminism seem to confirm this tendency. While most of this research provides significant insights into the repr…
Playful language alternation in an online discussion forum: The example of digital code plays
Formulaic sequences in native and non-native argumentative writing in German
The aim of this paper is to contribute to learner corpus research into formulaic language in native and non-native German. To this effect, a corpus of argumentative essays written by advanced British students of German (WHiG) was compared with a corpus of argumentative essays written by German native speakers (Falko-L1). A corpus-driven analysis reveals a larger number of 3-grams in WHiG than in Falko-L1, which suggests that British advanced lear…
Doing Well by Talking Good: A Topic Modelling-Assisted Discourse Study of Corporate Social Responsibility
Using the novel technique of topic modelling, this paper examines thematic patterns and their changes over time in a large corpus of corporate social responsibility (CSR) reports produced in the oil sector. Whereas previous research on corporate communications has been small-scale or interested in selected lexical aspects and thematic categories identified ex ante, our approach allows for thematic patterns to emerge from the data. The analysis re…
Metaphors We Travel by: A Corpus-Assisted Study of Metaphors in Promotional Tourism Discourse
Despite the widely disseminated assumption that metaphors are the key persuasive devices in promoting tourist destinations, specifically those located in tropical regions, there has been to date no systematic research investigating the use of figurative language in tourism promotional discourse. Using a corpus-assisted approach to the identification and analysis of metaphors supported by Wmatrix, this study attempts to establish empirically wheth…
Bad’ mums tell the ‘untellable’: Narrative practices and agency in online stories about postnatal depression on Mumsnet
Differentiations and intersections
This study examines the impact of a global sports event on gender representations in media reporting. Whereas previous research on gender, sport and media has been mainly concerned with sports events in the North American or Australian context, this study investigates the British media reporting before, during and after the London Olympics 2012. Our study follows the approach of Corpus-Assisted Discourse Studies (CADS) and uses both quantitative …
A diachronic corpus-based study into the effects of age and gender on the usage patterns of verb-forming suffixation in spoken British English
The aim of this paper is to ascertain the degree to which lexical diversity, density and creativity in everyday spoken British English have changed over a 20-year period, as a function of age and gender. Usage patterns of four verb-forming suffixes, - ate , - en , - ify and - ize , were compared in contemporary speech from the Spoken British National Corpus 2014 Sample (Spoken BNC2014S) with its 20-year old counterpart, the BNC1994’s demographica…
Crossing languages – crossing discourses: A corpus-assisted study of Kulturkampf in German, Polish and English
Recent studies concerned with historical Germanisms have shown that public discourses in other languages often appropriate German loanwords as frames of reference to interpret political realities and influence collective attitudes. This paper intends to contribute to this new strand of research by investigating discursive transpositions of the historical Germanism Kulturkampf in the donor language, German, and two host languages, Polish and Engli…
One transition, many transitions? A corpus-based study of societal sustainability transition discourses in four civil society’s proposals
When the civil society makes ‘transition’ its label, it cannot be assumed that different civil society actors share compatible varieties of localist or radical transformationists discourses. This study has comparatively analyzed the discourses in four civil society sustainability transition proposals using a corpus-based methodology. We found that the proposals are similar as they identify the economy as an object and an entry point for transitio…
Gender and the language of pain in chronic and terminal illness: A corpus-based discourse analysis of patients' narratives
Public discourses on multilingualism in the UK: Triangulating a corpus study with a sociolinguistic attitude survey
This article investigates public discourses of multilingualism in Britain. In contrast to previous research focusing on specific languages or varieties of language, we examine multilingualism as a metalinguistic construct and are interested in what is frequently said about multilingualism, and how it is said. More specifically, we explore the extent to which media discourses are consonant or diverge from the attitudes of lay people. Media discour…
Intersections of nationality, gender, race and crime in news reporting: The case of Oscar Pistorius – Olympian and murderer
Who's afraid of phrasal verbs? The use of phrasal verbs in expert academic writing in the discipline of linguistics
This study investigates the hitherto understudied area of the use of phrasal verbs (PVs) in expert academic writing in the discipline of Linguistics. It uses a novel methodology combining the notion of grammatical collocation with the Quirkian approach to clause structure analysis and insights from Frame Semantics to identify the extent to which PVs are used in academic writing in comparison with other verb categories. Using a specifically design…
Your mind is part of your body’: Negotiating the maternal body in online stories of postnatal depression on Mumsnet
Mapping digital foodscapes: Digital food influencers and the grammars of good food
Expert communication on Twitter: Comparing economists’ and scientists’ social networks, topics and communicative styles
Experts increasingly use social media to communicate with the wider public, prompted by the need to demonstrate impact and public engagement. While previous research on the use of social media by experts focused on single topics and performed sentiment analysis, we propose to extend the scope by investigating experts’ networks, topics and communicative styles. We perform social and semantic network as well language analysis of top tweeting scient…
Competence and collectivity: The discourse of Angela Merkel’s media communications during the first wave of the pandemic
Covid-19 and the discursive practices of political leadership: Introduction
Acts of distinction at times of crisis: An epistemological challenge to intercultural communication research
In this article, we reflect on the epistemological frameworks and priorities of intercultural communication research regarding ‘cultural differences’. With the current challenge posed by the COVID-19 pandemic, along with the growing political and social polarisation in recent years, we argue for a need to (re)focus attention to the ways acts of distinction (i. e., the explicit marking and accentuating of cultural differences) function in everyday…
Sociology (25 works) · Linguistics (24 works) · Psychology (21 works) · Political science (17 works) · Discourse Analysis in Language Studies (14 works) · Computer Science (12 works) · Philosophy (11 works) · Social Psychology (10 works) · Politics (9 works) · Language, Discourse, Communication Strategies (8 works)