Steven L Burton
Biographic Data
| ID | 7105958 |
|---|---|
| NAME | Steven L Burton |
| GIVEN NAMES | Steven L |
| FAMILY NAME | Burton |
| SIGNATURE | BURTON S L |
| AFFILIATIONS | GlaxoSmithKline (United States) |
| VERIFIED | No |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1997 |
| LATEST PUBLICATION YEAR | 2006 |
| H-INDEX | 0 |
Tobacco Cessation and Weight Loss
Smoker and ex-smoker reactions to cigarettes claiming reduced risk
There is substantial risk that smokers will overinterpret reduced risk claims made for modified tobacco products. PREPs appeal to smokers who are contemplating quitting and exposure to reduced risk product claims appears to reduce smokers' readiness to quit. PREPs also appealed to young adults who had recently stopped smoking. Thus, reduced risk tobacco product claims can undermine adult cessation and youth prevention, possibly resulting in incre…
Persistent use of nicotine replacement therapy
Persistent use of nicotine gum and patch is very rare and has not increased with the transition to OTC use, despite removal of physician oversight
Smokers' beliefs about “Light” and “Ultra Light” cigarettes
Many Light and Ultra Light smokers believe that smoking these cigarettes impart a substantial health benefit, due in part to their experience that these cigarettes are less harsh and the belief that these cigarettes deliver less tar
Effect of health messages about “Light” and “Ultra Light” cigarettes on beliefs and quitting intent
Addressing smokers' sensory experience that Light and Ultra Light cigarettes feel less harsh may be a promising strategy for changing their misconceptions about these cigarettes and enhancing their interest in quitting. Media counter-advertising on Lights and Ultra Lights, focusing on sensory aspects of these cigarettes, may be an important part of tobacco control efforts
Test of “Light” cigarette counter-advertising using a standard test of advertising effectiveness
Addressing smokers' sensory perceptions of Light cigarettes and presenting this information in an impartial way is likely to be an effective communication strategy for counter-marketing Light cigarettes
Public health benefit of over-the-counter nicotine medications
The broader availability and promotion of effective treatments for tobacco dependence, specifically nicotine gum and patch, increase the number of smokers availing themselves of the medications. This increased use is estimated to contribute substantially to the number of former smokers in the United States
No prominent works on this page.
Public health benefit of over-the-counter nicotine medications
The broader availability and promotion of effective treatments for tobacco dependence, specifically nicotine gum and patch, increase the number of smokers availing themselves of the medications. This increased use is estimated to contribute substantially to the number of former smokers in the United States
Smokers' beliefs about “Light” and “Ultra Light” cigarettes
Many Light and Ultra Light smokers believe that smoking these cigarettes impart a substantial health benefit, due in part to their experience that these cigarettes are less harsh and the belief that these cigarettes deliver less tar
Effect of health messages about “Light” and “Ultra Light” cigarettes on beliefs and quitting intent
Addressing smokers' sensory experience that Light and Ultra Light cigarettes feel less harsh may be a promising strategy for changing their misconceptions about these cigarettes and enhancing their interest in quitting. Media counter-advertising on Lights and Ultra Lights, focusing on sensory aspects of these cigarettes, may be an important part of tobacco control efforts
Test of “Light” cigarette counter-advertising using a standard test of advertising effectiveness
Addressing smokers' sensory perceptions of Light cigarettes and presenting this information in an impartial way is likely to be an effective communication strategy for counter-marketing Light cigarettes
Persistent use of nicotine replacement therapy
Persistent use of nicotine gum and patch is very rare and has not increased with the transition to OTC use, despite removal of physician oversight
Smoker and ex-smoker reactions to cigarettes claiming reduced risk
There is substantial risk that smokers will overinterpret reduced risk claims made for modified tobacco products. PREPs appeal to smokers who are contemplating quitting and exposure to reduced risk product claims appears to reduce smokers' readiness to quit. PREPs also appealed to young adults who had recently stopped smoking. Thus, reduced risk tobacco product claims can undermine adult cessation and youth prevention, possibly resulting in incre…
Tobacco Cessation and Weight Loss
Medicine (7 works) · Environmental health (6 works) · Smoking Behavior and Cessation (6 works) · Smoking cessation (4 works) · Business (3 works) · Nicotine (3 works) · Nicotine replacement therapy (3 works) · Nutritional Studies and Diet (3 works) · Psychology (3 works) · Advertising (2 works)