Frances L Forte
Biographic Data
| ID | 7119053 |
|---|---|
| NAME | Frances L Forte |
| GIVEN NAMES | Frances L |
| FAMILY NAME | Forte |
| SIGNATURE | FORTE F L |
| AFFILIATIONS | Iona College |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1981 |
| LATEST PUBLICATION YEAR | 1981 |
| H-INDEX | 0 |
Effect of Sex of Subject on Recall of Gender-Stereotyped Magazine Advertisements
The effect of gender on recall of details in stereotypically male-or female-related magazine advertisements was tested. 20 male and 20 female subjects were shown 4 advertisements (2 stereotypically female-related ads and 2 stereotypically male-related ads), one at a time, for 5 sec. each. Each subject was then asked to recall details from each advertisement. Gender differences in verbal ability were determined by administering the Wide Range Voca…
No prominent works on this page.
Effect of Sex of Subject on Recall of Gender-Stereotyped Magazine Advertisements
The effect of gender on recall of details in stereotypically male-or female-related magazine advertisements was tested. 20 male and 20 female subjects were shown 4 advertisements (2 stereotypically female-related ads and 2 stereotypically male-related ads), one at a time, for 5 sec. each. Each subject was then asked to recall details from each advertisement. Gender differences in verbal ability were determined by administering the Wide Range Voca…
Advertising (1 work) · Cognitive psychology (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Developmental psychology (1 work) · Free recall (1 work) · Linguistics (1 work) · Media Influence and Health (1 work) · Media, Gender, and Advertising (1 work) · Psychology (1 work)