Mark Alpert
Biographic Data
| ID | 7127271 |
|---|---|
| NAME | Mark Alpert |
| GIVEN NAMES | Mark |
| FAMILY NAME | Alpert |
| SIGNATURE | ALPERT M |
| AFFILIATIONS | The University of Texas at Austin |
| ORCID | 0000-0002-9659-7889 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1973 |
| LATEST PUBLICATION YEAR | 1973 |
| H-INDEX | 0 |
Optimal Heterophily and Communication Effectiveness
A fundamental principle of human communication is that source-receiver similarity promotes communication effectiveness. But do perceived source-receiver dissimilarities have instrumental value in enhancing the effectiveness of communication? This study demonstrates the application of a method for gauging the relationship between heterophily or source-receiver dissimilarity and communication effectiveness and for identifying relevant dimensions of…
Psychological Market Segmentation
Traditional approaches to psychological market segmentation were evaluated and an alternative two-stage model described. The first stage of the model adopted a holistic perspective in the empirical derivation of a personality typology while the second stage involved evaluation of variation in the purchase decision importance of product attributes across Stage I personality types. 88 male undergraduates completed the Edwards Personal Preference Sc…
No prominent works on this page.
Optimal Heterophily and Communication Effectiveness
A fundamental principle of human communication is that source-receiver similarity promotes communication effectiveness. But do perceived source-receiver dissimilarities have instrumental value in enhancing the effectiveness of communication? This study demonstrates the application of a method for gauging the relationship between heterophily or source-receiver dissimilarity and communication effectiveness and for identifying relevant dimensions of…
Psychological Market Segmentation
Traditional approaches to psychological market segmentation were evaluated and an alternative two-stage model described. The first stage of the model adopted a holistic perspective in the empirical derivation of a personality typology while the second stage involved evaluation of variation in the purchase decision importance of product attributes across Stage I personality types. 88 male undergraduates completed the Edwards Personal Preference Sc…
Computer Science (2 works) · Psychology (2 works) · Sociology (2 works) · Artificial Intelligence (1 works) · Artificial Intelligence (1 works) · Cognitive and psychological constructs research (1 works) · Cognitive psychology (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Market Behavior and Pricing (1 works) · Developmental psychology (1 works)