Claire E Norris
Biographic Data
| ID | 7129615 |
|---|---|
| NAME | Claire E Norris |
| GIVEN NAMES | Claire E |
| FAMILY NAME | Norris |
| SIGNATURE | NORRIS C E |
| AFFILIATIONS | De Montfort University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1993 |
| LATEST PUBLICATION YEAR | 1997 |
| H-INDEX | 0 |
Comparing Rating Scales of Different Lengths
Using a self-administered questionnaire, 227 respondents rated service elements associated with a restaurant, retail store, or public transport company on several 5-point and 7-point rating scales. Least-squares regression showed that linear equations for estimating 7-point from 5-point and 5-point from 7-point ratings explained over 85% of the variance and fitted the data almost as well as higher-order polynomials and power functions. In a cross…
Effects of Entertainment and Enjoyment of Television Programs on Perception and Memory of Advertisements
This study focuses on the hypothesis that entertainment and enjoyment properties of television programs have effects on recall, recognition, and perception of accompanying advertisements similar to the effects of program involvement reported by Norris and Colman (1993). Ninety-nine subjects each watched one of three television programs accompanied by six unfamiliar advertisements and then responded to questionnaires designed to measure perception…
Context Effects on Memory for Television Advertisements
This study focuses on the hypothesis that television viewers' depth of psychological involvement in a program is inversely related to their recall and recognition of accompanying advertisements. Ninety subjects watched an involving or a relatively uninvolving television program accompanied by six completely unfamiliar advertisements. They then responded to a series of questionnaires designed to measure their perceptions of the programs and the ad…
No prominent works on this page.
Context Effects on Memory for Television Advertisements
This study focuses on the hypothesis that television viewers' depth of psychological involvement in a program is inversely related to their recall and recognition of accompanying advertisements. Ninety subjects watched an involving or a relatively uninvolving television program accompanied by six completely unfamiliar advertisements. They then responded to a series of questionnaires designed to measure their perceptions of the programs and the ad…
Effects of Entertainment and Enjoyment of Television Programs on Perception and Memory of Advertisements
This study focuses on the hypothesis that entertainment and enjoyment properties of television programs have effects on recall, recognition, and perception of accompanying advertisements similar to the effects of program involvement reported by Norris and Colman (1993). Ninety-nine subjects each watched one of three television programs accompanied by six unfamiliar advertisements and then responded to questionnaires designed to measure perception…
Comparing Rating Scales of Different Lengths
Using a self-administered questionnaire, 227 respondents rated service elements associated with a restaurant, retail store, or public transport company on several 5-point and 7-point rating scales. Least-squares regression showed that linear equations for estimating 7-point from 5-point and 5-point from 7-point ratings explained over 85% of the variance and fitted the data almost as well as higher-order polynomials and power functions. In a cross…
Psychology (3 works) · Advertising (2 works) · Cognitive psychology (2 works) · Context (archaeology (2 works) · Digital Marketing and Social Media (2 works) · Media Influence and Health (2 works) · Perception (2 works) · Recall (2 works) · Social Psychology (2 works) · Social Psychology (2 works)